  | News about digital retail commerce |  | | |  | - Old Navy Halloween campaign hits YouTube
 Old Navy's Halloween-themed "Scream for Savings" campaign features a celeb-studded long-form video starring Judy Greer, Jamie Pressley and Bailey Chase. The action takes place at a Halloween party hosted by Pressley; Greer's character is the only one out of costume, wearing Old Navy cargo pants with a price tag that strikes fear in the rest of the guests. Adweek (10/28)       | Is mobile a priority in 2011? How will you ensure long-term success? Download this free whitepaper to learn how to identify the best approach for your business, drive cross-channel revenue, and maximize your budget as mobile evolves. | - Updated PCI standards don't address mobile payments
Standards issued this week by the Payment Card Industry Security Standards Council largely ignore the fast-growing field of mobile-payment technologies, according to this article. Devices such as the Square, a plastic card reader that plugs into certain smartphones and lets customers sign for credit card payments, are so new that the council hasn't considered them. "Accepting credit card payments by iPhone -- there are no rules for this," said the council's general manager. Network World (10/28) - The online future will be social
Social media offer a framework for online activity as users increasingly use mobile devices to access information, the co-founders of Facebook and Twitter said at an industry event in Boston. "Two to five years from now, the whole question of what other social networks you use will be moot, because it will all be social," said Facebook co-founder Chris Hughes. "Social is becoming the frame, the filter to a lot of information." Reuters (10/29)  | Adobe Mobile Experience Survey: What Users Want from Media, Finance, Travel & Shopping. With more than 4.5 billion cell phone subscribers worldwide, it's no wonder businesses are betting big on mobile. Get a first-of-its-kind, bird's eye view of what consumers are doing on their mobile devices and what most engages them across 4 key industries. Download the whitepaper. | - Program adds ability to use keywords in display ads
Two e-commerce vendors have created a searchable database of keywords aggregated from hundreds of thousands of online searches and organized into categories. The new tool from BlueKai and Efficient Frontier is designed to boost merchants' use of effective keywords in online display ads. InternetRetailer.com (10/28)  | CrazyonDigital increases average daily orders 150%
"We believe Amazon is taking the customer buying experience to the next level of unification, and as our sales numbers show, customers love it!" Sanjay Singh, Owner and President CrazyOnDigital.com
Read more about how Fulfillment by Amazon delivers for CrazyonDigital. |
 - Elle's iPad app combines magazine and mobile mall
Elle magazine has launched an iPad application that offers readers the ability to click and buy featured products from each issue. The app lets users connect directly with the retail sites selling the selected styles, and it also allows regular readers to create an Inspiration Board that saves their favorite picks. InternetRetailer.com (10/28) - AT&T to launch test of online payment service
AT&T has partnered with service provider Boku to test a mobile payment service that will allow subscribers to pay for online purchases with their mobile phones at Boku's merchant partner sites. It's one of several new mobile payment efforts, including a tool from Sprint that will let Sprint Nextel subscribers link their phones to credit card accounts. CIO Insight/IDG News Service (10/28) - Gap's online presence expands rapidly across Europe
 Gap has started offering shipping for online customers in nine more European nations, including Belgium, the Netherlands, France, Italy and Germany. Gap already maintains online retail sites in the U.K. and other parts of Europe. Gap eventually plans to offer online shopping in more than 80 countries. InternetRetailer.com (10/28)  | New Dell™ Latitude™ E5410 & E5510— Built for the real world.
Protect your data with optional Free Fall Sensors and Strike Zone, upgrade to increase productivity with next generation Intel Core i5 & i7 processors. Buy today and receive 30% off select* new Latitude systems. Call (800) 247-2304 to buy or go online to learn more.
*All offers subject to change, see web page for complete details. |
| Shop.org Spotlight |  | | | - Shop.org SmartStat: Oct. 29, 2010
 Holiday shoppers spent more than $12 million last year on Shop.org's CyberMonday.com. Source: Shop.org. - Target, Wet Seal and Bazaarvoice are hiring
Shop.org offers a job board for people looking for positions in e-commerce. Recent postings include a marketing analytics analyst at Target, a director of e-commerce at Wet Seal and a client success director at Bazaarvoice. Shop.org member companies are invited to post jobs for free. Visit the job board.
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