| October 6, 2010 | News for the food, beverage and consumer packaged goods industry |  |  | - Eight O'Clock changes packaging, cautiously
The Eight O'Clock Coffee brand is changing its packaging after 151 years, a risky move aimed at attracting new customers without alienating existing ones. The words "New Look Same Great Taste" were added to assure loyal customers, and a bolder, crisper design was created, against a backdrop of coffee beans. Promo Magazine (10/5)        - Clorox campaign rewards healthy choices
Clorox has launched a campaign through its Green Works brand called Green Footprints, using social media to provide support to schools. Participants are rewarded for walking their children to school, sharing tips for healthy living, and sending updates to friends and families, and the school with the most points will receive $5,000. Brandweek (10/5) - Kimberly-Clark launches Huggies diaper-donation effort
Kimberly-Clark has begun a diaper drive led by "Grey's Anatomy" star Ellen Pompeo, who says, "I was shocked when I learned how prevalent diaper need is in the U.S." The drive, called Every Little Bottom, includes a donation from the Huggies brand, local drives and other events, and the diapers will be donated to diaper banks and Feeding America. Drug Store News (10/5)  | Over 1800 of your peers have signed up
Execs from CNN, Microsoft, Mary Kay, Herbalife, Cisco, Henkel, Wyndham Hotels and hundreds of small businesses are ready to take their marketing strategies to the next level. 22 experts share tips to win business and gain loyal customers during October's Facebook Success Summit 2010. Don't miss out — register now! |
 - Halloween again scares up low-price message
For the third consecutive year, marketers and retailers are focusing on low prices for Halloween products. General Mills, for example, will sell its monster-themed cereals, Boo Berry, Count Chocula and Franken Berry, at Target stores for $2.50, and Mars Chocolate North America is launching Halloween print and TV ads, with an executive noting, "We remain an economical treat." The New York Times (free registration) (10/5)  | American Express OPEN is dedicated to helping our customers find new ways to do more business. That's why we're introducing SearchManger, the new online solution that simplifies search marketing, an increasingly important way to help find new customers and drives sales. And that's how we're helping businesses Boom. Try SearchManager and get full access FREE for 30 days. |
 | Advertising & Marketing |  | | | - The value, and difficulty, of reputation maintenance
As much as 40% of the value of a successful company can be attributed to its reputation, says one expert, yet few companies have plans in place to protect reputations in times of crisis. Swift, meaningful reaction is essential, said Judy Larkin of Risk Principals, who noted, "When there's a delay, the information gap gets filled by speculation or allegations by others outside the organization." The Wall Street Journal (10/6)  | The Joint Pain Relief Workout
Whether it's your aching knees, a painful hip, a damaged shoulder, or other major joint, this report from Harvard Medical School will provide you with a strategic exercise plan to relieve your pain and facilitate movement. 30% off the cover price and free shipping for SmartBrief readers. Click here to order. |
 - Fresh & Easy to temporarily close 13 stores
Thirteen of 168 Fresh & Easy stores in the Western U.S. will be closing temporarily as part of the company's strategy during the current economic climate. "These are all basically temporary closures," said a spokesman. "We are going to continue to keep all these stores, because we will reopen them when economic conditions warrant." American City Business Journals/Phoenix (10/5)  | Unleashing the Next Wave of Innovation in Electronics: In many industries electronics fuel innovations. They enable the creation of a new class of smarter products that are instrumented, interconnected, and intelligent. With these innovations come many challenges. Download this webcast from IBM and learn how to address these complex challenges throughout the product development lifecycle. |
| Science & Technology | | | | - USDA exec addresses European officials' resistance to biotech crops
Proponents of biotech crops could help address hunger in developing countries by working to prevent government officials in Europe from launching political efforts to restrict the adoption of the technology, said Roger Beachy, head of the Agriculture Department's National Institutes of Food and Agriculture. European farm ministers "are starting to recognize now that they are having a negative impact on Africa, and the poor countries this does impact," Beachy said. The Wall Street Journal/Dow Jones Newswires (10/5)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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