 | October 13, 2010 | News for the food, beverage and consumer packaged goods industry |  |  | - Times Supermarkets, Shamrock Foods win Cargill honors
Cargill recognized Times Supermarkets as Sterling Silver retail marketer of the year and Shamrock Foods as foodservice marketer of the year for supporting its Sterling Silver meat brand. Also honored were Ric's Grill as operator of the year, Winn Meat as signature club star player of the year and Jerry Marschner of Reinhart Foodservice as best distributor sales representative. Progressive Grocer (10/12)        - P&G chief gives shareholders encouraging news
Bob McDonald, chief executive officer of Procter & Gamble, said the company increased global market share and added 200 million customers last year, bringing the total to 4.2 billion. He said the company will continue growing by offering its brands at more price levels, and told shareholders, "We won't let up." Google/The Associated Press (10/12) - Marcal Small Steps lays claim to fall foliage
Ads for Marcal Small Steps make the tongue-in-cheek claim that the paper products brand is the official sponsor of fall foliage. The brand is the sole sponsor of the YankeeFoliage.com website, and print ads from Topspin Group say the products are made from recycled material, noting, "Most big paper companies cut down more trees to make their paper which destroys natural habitats. Our small company doesn't." The New York Times (free registration) (10/12)  | ClearanceJobs recently published the 2010 Cleared Jobs Compensation Report. This year's report covers total compensation including salary, overtime, danger pay and bonuses, and is the most comprehensive survey of the defense industry. Make sure your security-cleared salary wages are in line with what cleared candidates are making these days. Get your free copy. |
 - Convenience leads American food trends
Consumers crave convenience, opting for more yogurt, frozen vegetables, sandwiches and drive-through meals because they are easy, said Harry Balzer, chief food industry analyst for the NPD Group. He said nutrition labels that have been required since 1990 did not curb obesity and "neither will the new labeling laws." Feedstuffs (Minnetonka, Minn.) (10/11) - Surveys: Consumers see green products as more expensive
Reports from GfK Roper Consulting and Marcal Small Steps find that consumers support products with environmental claims, but often don't buy them because they are perceived as being too expensive. "Our survey confirms that consumers have been conditioned to believe that if it's better for the environment, it must be worse for their wallet," said a Marcal official, while also noting that "there are green products that don't necessarily cost more." Adweek (10/12)  | On-Demand Web Conferencing and Collaboration-Anywhere. No need to scramble for conference rooms when you can instantly connect employees, customers or students online. Cisco WebEx supports 10 million subscribers each month with web applications specifically tailored to industry needs. Via computer or Smartphone, you can discover the benefits of WebEx with a Free 14-day trial. Register now. |
 - Hass kicks off football campaign
The Hass Avocado Board, which markets the avocados, has launched a campaign aimed at college football fans, with an online recipe contest and a TV commercial starring retired NFL star John Lynch. "We're getting the word out to college football fans that our avocados make all kinds of game foods better, from burgers and hot dogs to salads and a variety of snacks," said the board's director, Jose Luis Obregon. MediaPost Communications/Marketing Daily (10/12) - Right Guard builds on NBA deal
Right Guard, the official deodorant of the National Basketball Association, will promote its Total Defense 5 products through the partnership. The campaign will include NBA-themed ads and online material for the Henkel brand, as well as support of the Women's National Basketball Association. MediaPost Communications/Marketing Daily (10/12)  | There's still time to save on registration for PACK EXPO and the GMA Manufacturing Excellence Conference! Explore the latest solutions for packaging and processing and the keenest expert insights on product safety, sustainability and operational reliability. Save 50% on the Expo and $55 on a GMA conference track before October 18. Register today! | - Safeway ice cream gets new packaging
Though a partnership with Kansas-based Huhtamaki, Safeway has introduced custom packaging for its private-label ice creams. The containers for Safeway Select, Lucerne and regional names are tapered and contain new graphics. The transition was made with "ease, speed and relatively little expense," said a Safeway official, who added that "conversion of five forming units in both of our ice-cream plants was completed within a week." Progressive Grocer (10/12)  | Get a life, not a job
Discover how to attain financial and professional security, career satisfaction and work-life harmony with Dr. Paula Caligiuri. Paula & 19 other career experts share insights and strategies to help you put your career on track during the fully online Career Summit 2010. 25% off pricing ends 10/17 — register today! |
| Science & Technology |  | | | - Study: Companies are still making up their minds about social media
Almost half of companies surveyed say that they're still not sure whether social-media marketing is worth the effort. The report by eConsultancy shows 47% of companies saying they can't quantify their social-media-marketing return on investment enough to draw useful comparisons with their other marketing campaigns. eMarketer (10/7) | Health & Wellness | | | |  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  | |  | |  |
| GMA News | | | | - GMA Consumer Complaints Webinar
With a decline of public confidence in food safety, it is vital that food, beverage and consumer products companies are aware of current issues related to consumer complaints and have effective measures in place to handle them.
On Nov. 3, 1 to 4 p.m. EST, GMA is hosting the Consumer Complaint Management webinar, designed to benefit employees who directly deal with consumer complaints and those responsible for implementing standards for investigating and resolving such complaints. Contact Steven Leslie for details.
| Government & Food Safety | | | | - USDA invests in studying food-choice psychology
The U.S. Department of Agriculture is funding research by food-behavior scientists with the goal of encouraging children to make more nutritious choices when buying school lunches. Some changes that have shown results include moving salad bars closer to the checkout and keeping ice cream out of view. USA TODAY/The Associated Press (10/12)
| International | | | | - New deadline is set for Unilever-Sara Lee deal
 The European Commission has set a third deadline, this time Nov. 25, to rule on Unilever's bid for the body-care business of Sara Lee. Moving the deadline from Oct. 26 "does not change the planned timetable as we expect to complete the deal during the fourth quarter of 2010," Unilever said in a statement. Reuters (10/12) | SmartQuote | | | |  | Platitudes? Yes, there are platitudes. Platitudes are there because they are true."
--Margaret Thatcher,
British prime minister,
quoted for her birthday, Oct. 13, 1925  |
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