  | News about digital retail commerce |  | | |  | - Pizza Hut's iPhone app, a case study in digital marketing success
Spending on digital media is slated to outpace the price tag on print advertising for the first time this year, but many are still at a loss when they try to measure the return on their investments. At Pizza Hut, the results are obvious and substantial -- the chain's heavily marketed 2-year-old iPhone ordering application rang up $1 million in orders in the first three months, and about half of the company's phone orders are expected to come from apps and texting. MIT Technology Review (10/7)       | Video Commerce: 4 Tips to Fast Forward to More Revenue
Online video helps retailers close the gap between the "touch and feel" experience of being in a physical store. This free white paper offers 4 video commerce tips to help you showcase the right video at just the right moment in a customer's purchase path to increase order values, improve conversion rates, and lower product return rates. | - Facebook fans crave exclusive retail deals
 Merchants are working hard to discover the best ways to turn Facebook fans into customers. At last week's Shop.org Summit, Jones Apparel Group e-commerce President Ron Offir offered insight into his company's successful efforts, which focus on creating new experiences, pop-up shops and exclusive deals users won't find on the company's e-commerce site. Shop.org Blog (10/6)  | QuickAutoHouse increases unit volume 100%
"I didn't want to start a warehouse. That would mean hiring a lot of people—increasing my cost and decreasing my profit. FBA was my solution." John Liao, owner, QuickAutoHouse
Read more about how Fulfillment by Amazon delivers for QuickAutoHouse. |
 - Poll: Teens care as much as their elders do about online privacy
Teens care just as much about online privacy as older consumers do, despite perceptions to the contrary. The vast majority of teens surveyed in a new poll said search engines and social media sites should be required to get permission before collecting personal data, and 92% of 15- to 18-year-olds expressed the belief that users should be able to request the deletion of information collected by search engines, social networks and online marketers. Fast Company (10/2010) - Tips to make your Groupon campaign work
As more restaurants consider using Groupon and other daily-deal sites to boost sales and traffic, experts offer some tips on doing it right. Successful Groupon campaigns start with limiting the number of Groupons that can be used per visit or per table, writes OpenCal blogger Darren Negraeff. Tips for success also include being prepared for the additional business and treating Groupon customers the same or better than you treat all your other guests. BNET/Business Hacks blog (10/6) , OpenCal.com/The OpenCal Blog (9/22)  | On-Demand Web Conferencing and Collaboration-Anywhere. No need to scramble for conference rooms when you can instantly connect employees, customers or students online. Cisco WebEx supports 10 million subscribers each month with web applications specifically tailored to industry needs. Via computer or Smartphone, you can discover the benefits of WebEx with a Free 14-day trial. Register now. |
 - BuyVIP.com is Amazon's latest fashion
Amazon confirmed Thursday that it had acquired European fashion flash-sale site BuyVIP.com, in a move expected to boost the online retail giant's position in the world of online fashion retail as well as its overseas business. The company did not reveal the price tag for the acquisition, but some in the industry put it at close to $100 million. MediaPost Communications/Online Media Daily (10/7)  | Mobile technology can provide a platform for interactive real time workforce management. Equipped with mobile devices, managers and employees can communicate seamlessly to exchange information, staff shifts and ultimately improve the customer shopping experience. Download this complimentary article to get insight on the impact of mobile technology on workforce management. |
| Interactive Advertising |  | | | - Rival players create media-rich iPad campaigns ahead of Apple
Apple's rollout of its iAd service will follow efforts by competitors to get a jump on the new advertising channel. Campaigns created by Google's AdMob and mobile ad provider Medialets have already launched across iPads and iPhones, along with mobile devices powered by Google's Android. ClickZ (10/8) | Shop.org Spotlight | | | | - How Sephora prepares its website for the holiday rush
Want to take the guesswork out of Web performance this holiday season? During an Oct. 14 STORES Knowledge Series webinar, Sephora's director of e-commerce, Melanie Lucas, will discuss the technology her company is using to minimize site abandonment and key metrics that have helped with holiday forecasting and planning. Learn more. - Shop.org SmartStat: Oct. 8, 2010
 One out of 10 retailers use an international returns center located in their own country to handle returns from overseas customers. Source: The State of Retailing Online report
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