 | News about digital retail commerce |  | | |  | - EBay promotes Groupon's daily deals
EBay has partnered with daily-deal site Groupon to promote local discounts and give members of the online auction site's loyalty program an additional incentive. Members who access the Groupon deals through eBay will receive 5% of the purchase price back in the form of eBay Bucks, which they can use toward purchases on the site. InternetRetailer.com (10/25)       | Gain Control of Your Most Expensive Resource
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 - The culture of e-commerce competition
Competing online merchants are finding new ways to work together for the benefit of both companies, although such "frenemy" arrangements can cause concern for the smaller player in the partnership. Amazon is credited with creating a model of "coopetition," and has made it easy for smaller merchants to sell their goods on the retail giant's site. MIT Technology Review (10/26) - Planning and flexibility are keys to Cyber Monday success
About 120 million consumers are expected to shop online the Monday after Thanksgiving, sending a potential surge in sales for merchants that prepare for the rush of customers, writes DiJiPop CEO Ji Kim. Planned promotions throughout the day are key to keeping online cash registers ringing, but merchants must also be flexible enough to generate new deals quickly as earlier sale products sell out. DMNews (10/25) - Tech offers mom-and-pop shops new marketing options
National retail chains have already incorporated mobile and social shopping efforts into their plans, but the technology offers affordable avenues for small merchants to compete. Local cafes that tweet their daily specials and neighborhood boutiques that gain a following on Foursquare are finding success, without investing in developing mobile shopping apps. The Rapid City Journal (S.D.) (10/22)  | How "Like" and Share Work Together: 6 Best Practices
Wondering when to use the Facebook "Like" button on your site and when to use "share?" You're not alone. Learn the 6 best practices for combining "Like" and Share to maximize both referral traffic and data.
Download Whitepaper Now | - Measuring search ROI isn't all about the final click
Measuring and enhancing returns from paid-search investments should never end with the "last click," writes Razorfish VP Joshua Palau. Instead, studying shopper behavior from the beginning may provide valuable insights into missed opportunities to turn more searchers into customers. ClickZ (10/26) - Cashie aims to make its way in the online-payment arena
 Cashie, the latest company to launch an online payment service, is offering a cloud-based e-commerce solution it says is easily installed on any website or blog. Despite the crowded field, the company sees significant potential among average Web users and bloggers seeking a simple way to monetize their efforts. TechCrunch (10/25) - Content and commerce come together online
Media companies and online merchants are finding more things in common these days, as content providers seek to boost revenue from their offerings and retailers strive to add value to their sites with fresh content. One well-known example is luxury online retailer Net-A-Porter, which has won legions of fans addicted to the lush photos and editorial features. PaidContent.org: The Economics of Content (10/25)  | Dell™ Vostro™ 3500
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 - Toys R Us to add in-store pickup for online purchases
Toys R Us is launching a service that allows shoppers to buy online and pick up their purchases at 260 brick-and-mortar locations in major U.S. markets, the company said. Participating stores in cities including Chicago, Boston and Seattle will guarantee availability within two hours; the company plans a nationwide rollout next year. InternetRetailer.com (10/22)  | Supercharging the Online Channel
Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
| Interactive Advertising |  | | | - 2D bar code ads come to transit
So-called 2D bar code ads in which smartphone users can scan offers in train stations, airports and other public places to receive discounts, free e-books or other promotional offers are being tested in the Albany, N.Y., transit system, Denver International Airport and other sites. The New York Times (free registration) (10/25) | Shop.org Spotlight | | | | - NRF outlines top 10 holiday trends for 2010
Americans won't return to their post-recession shopping patterns, but they are a bit more willing to consider impulse buys and purchase presents for themselves as well as others this season, writes NRF VP Ellen Davis in a blog post detailing the top 10 holiday trends for 2010. Of special interest to online retailers? Trend #9: "The biggest spenders are just one click away." Read more. - Shop.org SmartStat: Oct. 26, 2010
 Nearly half of retailers surveyed are investing in website personalization this year. Source: Retail Horizons 2010
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