  | News about digital retail commerce |  | | |  | - 9 essential e-commerce terms
E-Commerce-Guide has compiled a nine-term must-know glossary for companies and individuals engaged in online retail. This short piece gets right to the point, including definitions designed to explain concepts such as how to calculate abandonment and conversion rate, and clearing up confusion on the meaning of "re-marketing." eCommerce-Guide.com (10/20)       | How "Like" and Share Work Together: 6 Best Practices
Wondering when to use the Facebook "Like" button on your site and when to use "share?" You're not alone. Learn the 6 best practices for combining "Like" and Share to maximize both referral traffic and data.
Download Whitepaper Now | - Elite U.S. stores open their online arms to customer reviews
A growing number of luxury retailers are creating space online for customer reviews, amid a growing understanding that high-end shoppers want the chance to take advice from their peers, The Wall Street Journal reports. Bloomingdale's and Neiman Marcus have already launched customer-review features, and Saks is expected to follow suit by month's end. The Wall Street Journal (10/16) - Online merchants look beyond North America and Europe
The increasing ease of international shipping and a rise in global partnerships are spurring some e-commerce companies to set their sites wider than just serving markets in North America and Europe. Each country comes with its own cultural quirks and shopping patterns, including the conservative nature of Japanese consumers that makes them reluctant to share information online and the need for hyper-local approaches when launching operations in China. InternetRetailer.com (10/20) - Merchants have online opportunities to boost holiday sales
Merchants have increased opportunities to build online sales as more shoppers start the season doing online product and price research, says NPD analyst Marshal Cohen. "As consumers 'pre-search' by scouring websites for the best prices and deals, they will likely discover that shopping online offers not only competitive prices, but a whole lot more convenience and they decide to buy online." CNBC (10/20)  | At Walmart.com, Global eCommerce & VUDU, your reach and impact is well beyond the walls of our stores. With over 1,000,000 products online, we harness the versatility and convenience of the Internet to save people money so they can live better. Are you an experienced Software Architect or Engineer interested in eCommerce? Join Walmart eCommerce today! | - Q-and-A: Sephora finds beauty in social marketing
 Sephora has been a beauty-industry pioneer in direct-mail and e-mail marketing, a role it also plans to play in the world of social-media marketing, says Senior VP Julie Bornstein. "Social media for us is the way to be out there for the future evolution of direct marketing. Certainly Facebook has played an amazing role in the evolution of the Web (Sephora has 850,000 fans), and other social networking, shopping and media sites are just as important." DMNews (10/20)  | Adobe Mobile Experience Survey: What Users Want from Media, Finance, Travel & Shopping. With more than 4.5 billion cell phone subscribers worldwide, it's no wonder businesses are betting big on mobile. Get a first-of-its-kind, bird's eye view of what consumers are doing on their mobile devices and what most engages them across 4 key industries. Download the whitepaper. | - EBay chief talks fashion
EBay has been making several changes to boost sales in recent months, including a new focus on becoming a fashion trendsetter. During the past year, the site known for its online auctions of used goods has dramatically expanded its offerings of recognizable fashion brands, including Jigsaw, Ed Hardy and Savile Row, said CEO John Donahoe. Star Tribune (Minneapolis-St. Paul, Minn.) (10/20) - EBay is in the midst of a major search-engine overhaul: EBay is making major engineering changes to its search engine to give users more relevant results. "We're already testing this on a small number of our users, and we're seeing great initial results," said Hugh Williams, vice president of search engineering. AuctionBytes (10/20)
- Thymes aims to expand holiday sales with personal stories
Online beauty and home products retailer Thymes LLC plans to encourage more customers to tell their stories and offer product reviews on its site this holiday season. The plans build on earlier successes, including a Mother's Day campaign that asked consumers to share stories on what they had received from their moms. InternetRetailer.com (10/20)  | Increase conversion with the new Checkout by Amazon!
Customers can now checkout without leaving your site, using the payment information and shipping addresses stored in their Amazon accounts. The Wet Seal says: "The brand experience combined with the ease of integration makes Checkout by Amazon a clear choice for The Wet Seal." Learn more about Checkout by Amazon. |
| Shop.org Spotlight |  | | | - Survey finds retailers revamping Facebook pages in anticipation of strong online holiday sales
Nearly two-thirds of retailers expect their company's online sales to grow by 15% or more compared with last holiday season, according to Shop.org's eHoliday study, released today. The survey, conducted by BIGresearch, also found retailers revamping Facebook pages, investing in cross-selling on product pages and improved site search in advance of the holidays -- a smart strategy as more than one-third of online shoppers say they'll be making more purchases on the Web this year. Read more. - Shop.org SmartStat: Oct. 21, 2010
 Half of manufacturers surveyed reported greater profitability for their e-commerce businesses for 2009 vs. 2008. Source: The State of Retailing Online, 2010 - Manufacturing execs: Should you sell direct?
As more manufacturers decide to compete online and sell direct to consumers, challenges such as marketing conflicts, process changes, and technology strains arise. Join a STORES Knowledge Series webinar on Oct. 21 to learn how this approach impacts traditional retail partnerships and the technical challenges manufacturers should consider before jumping into the Internet retailing space. Learn more.
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