 | News about digital retail commerce |  | | |  | - Amazon iPhone application lets users buy via bar-code scan
Amazon has updated its iPhone application with a function that allows users to comparison shop by scanning bar codes with the device's camera. The site then searches for appropriate matches. Users select items and sign into their accounts to make immediate purchases. CNET (10/12)       | "M-commerce drives revenue 365/24/7 "
V.A.M.P. gives you access to your audience anywhere, anytime. Venda's integrated mobile solution, Powered by Digby, V.A.M.P. is a fully transactional mobile solution that allows your customers to search, shop, buy and pay. Easy implementation and High ROI. To find out more, "Request a Mobile Strategy Review" today. | - North Face aims to corral customers with geo-fencing test
Outdoor apparel and equipment retailer The North Face has rolled out a program that uses SMS text technology from Placecast to reach out to shoppers when they land within 1.5 miles of one of the chain's 31 stores. Automatic check-in messages are sent to the cell phones of customers who have opted in to the program. Merchants including American Eagle and REI have launched smaller tests of the service, but North Face is one of the first to debut a national program. ClickZ (10/13) - How to attract Facebook fans for $0.07 apiece
A well-run Facebook ad campaign can boost your following for next to nothing, writes Brian Carter. By carefully targeting ads and tailoring his content to his target demographic's likes and dislikes, Carter shows how he managed to achieve a peak cost-per-fan of $0.07, and an average cost-per-fan of $0.32. AllFacebook.com (10/12)  | Webinar: Leveraging Twitter to Drive Online Sales
Join Fiona Dias, EVP of Strategy & Marketing, GSI Commerce on October 19 at 2:00 p.m. EDT/11:00 PDT for a webinar with Hongzhe Sun. Learn about Twitter's new ad platform and how brands and retailers can leverage Twitter as part of their online strategy. Click here to register. | - Buyers can find options beyond PayPal
Several startups aim to offer alternatives to PayPal for consumers looking for simpler ways to transfer money without storing cash in a separate account. Popmoney and ZashPay work on models like PayPal, but allow users to send money directly from their bank accounts. San Francisco Chronicle/PC World (10/11) - Herding instinct drives apps' popularity
Consumers may be more tech-savvy than ever before, but the ancient instinct to go along with the crowd is as alive as it ever was, according to a newly released study. Researchers studying app downloading patterns by Facebook users found that more users tended to add an app once it reached a certain number of downloads, indicating that success could be driven more by an app's popularity than its intrinsic characteristics. The Scotsman (Edinburgh) (10/12)  | Supercharging the Online Channel
Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
 - Amazon makes room for shorter works with Kindle Singles
Amazon is adding a place to publish and sell digital works that are longer than the average magazine story but shorter than a book. Kindle Singles will become a separate category in the e-book store, with works that total between 10,000 and 30,000 words and sell for "much less" than traditional-length books, the company said. The Register (U.K.) (10/12) - Tween DIY design site FashionPlaytes Raises $4 Million
 FashionPlaytes has raised $4 million in a new round of venture capital funding led by Fairhaven Capital Partners. The tween-focused site lets users design their own looks, which are then manufactured and shipped to them. The company plans to use the new funding for product development and customer acquisition, including building a community that encourages young users to share their designs. TechCrunch (10/11)  | Reshaping Enterprise Workforce Management Software
Download this white paper to discover how Kronos has defined an entirely new generation of workforce management tools for today's tech-savvy "business consumer". Learn more about three breakthrough technologies: Instant Engagement, Guided Decisions, and Mobile Management — and how they will change the way you manage the workforce. |
| Interactive Advertising |  | | | - What 2011 holds in store for chief marketers
The uncertain economy means chief marketing officers in 2011 will have "to reassess every practice and reset their approaches," according to marketing consultant Avi Dan. Among the 10 areas CMOs will need to address are to put analytics at the core of their marketing, to work more closely with their chief financial officers and to make media platform decisions the centerpiece of their efforts, Dan writes. Advertising Age (tiered subscription model) (10/12) | Shop.org Spotlight | | | | - Calling all foodies: Free regional dinners coming to a city near you
Shop.org's free, retailer-only regional dinners are heading to San Francisco, Seattle, Los Angeles, Boston and New York next month. Take advantage of the opportunity to enjoy a great meal at a local restaurant and network with online and multichannel executives in your area. Spots fill up quickly -- register soon to ensure you don't miss out! Learn more. - Shop.org SmartStat: Oct. 13, 2010
 More than half of consumers have used alternative payment methods to pay for online purchases in the past year. Source: The State of Retailing Online report
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