News about digital retail commerce |  | |  | - Borders partners to create a self-publishing service
Borders has partnered with Bookbrewer to create a simple e-book self-publishing service that lets authors write works of any length and set their own suggested retail prices. The announcement was made days after Amazon debuted Kindle Singles, a publishing service for digital works that are shorter than traditional books. The capabilities continue to blur the line between books and "not quite books," GigaOm writes. GigaOm (10/15)          | Whitepaper: 10 Tips for Mobile Sites and Apps How can you engage and convert mobile users as they deal with limited screen real estate and time? This free whitepaper outlines ten tips for creating compelling mobile sites and apps that will engage, convert and keep users coming back. | - Websites aim to be one-stop sources for Black Friday sales
A slew of websites is gearing up to help online shoppers find the best Black Friday deals. Sites such as BlackFridayOnline.com aggregate online deal information for high-profile merchants including Toys R Us, Target and Wal-Mart. Online sales on Black Friday continue to increase, but stores still see the biggest crowds. "Online retailing is still only about 7% or 8% of total industry retail sales, so Internet shopping serves as more of a crucial component to the whole picture than it does as a threat to the store front," said NRF's Kathy Grannis. WalletPop (10/17)         - Survey: Shoppers warm up to m-commerce
Almost half the consumers polled in a recent survey said they had made a purchase using mobile apps or shopping sites, and 48% of m-commerce users prefer to use their credit cards when buying via their mobile devices, according to Lightspeed Research. The data indicate that consumers are growing more comfortable completing transactions using their mobile phones, Lightspeed says. InternetRetailer.com (10/14)         - Some small merchants shutter brick-and-mortar stores to focus online
More small merchants in the Allentown, Pa., area are closing their stores and moving the business online, part of a national trend that's growing with the popularity of online shopping. Some experts say that while online may be a viable option for people who know what they want and are strictly focused on price, brick-and-mortar stores will continue to be popular among shoppers looking for service and immediacy. The Morning Call (Allentown, Pa.) (10/17)          | Adobe Mobile Experience Survey: What Users Want from Media, Finance, Travel & Shopping. With more than 4.5 billion cell phone subscribers worldwide, it's no wonder businesses are betting big on mobile. Get a first-of-its-kind, bird's eye view of what consumers are doing on their mobile devices and what most engages them across 4 key industries. Download the whitepaper. | - Report: Mobile users prefer browsers to apps
More mobile users would rather access online content via mobile browsers than downloaded apps, according to a report from Adobe. Apps tend to be popular for specific tasks such as finding directions and social networking, but consumers like browsers better for shopping and researching, the study found. DMNews (10/13)          | Supercharging the Online Channel Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
 Hot Topics |  |  | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
Companies in the News |  |  | | - How Groupon's success differs from eBay's story
Many industry watchers are comparing Groupon's meteoric rise to that of eBay, but there are some differences, writes TechCrunch's Michael Arrington. Chief among them: the rapid rise of competing daily-deal services. "When Groupon gets a new user that's great. But that user will quickly leave to Living Social or One Kings Lane or any of thousands of other competing sites for better deals." TechCrunch (10/17)         - EBay hires CMO for North America
Richelle Parham, chief of global marketing innovation and initiatives for Visa, has been hired by eBay for the new role of chief marketing officer for North America. DMNews (10/15)         Shop.org Spotlight |  |  | | - Give us 15 minutes. Win an iPad.
The survey completion deadline for Retail Horizons, NRF's most illustrious industry benchmarking report, has been extended to Oct. 22. Retail department heads, take 15 minutes to complete your section of the survey and you'll automatically be entered to win an iPad. Retailers who complete the report will also receive a customized company report with key metrics to compare their company against the industry standard. Learn more.         - Anthropologie, Sheplers and Victoria's Secret are hiring
Shop.org offers a job board for people looking for positions in e-commerce. Recent postings include a senior interactive designer at Anthropologie, a digital merchandiser at Sheplers, and an e-commerce merchandise manager at Victoria's Secret. Shop.org member companies are invited to post jobs for free. Visit the job board.         SmartQuote |  |  | |  | It has been said that the love of money is the root of all evil. The want of money is so quite as truly." --Samuel Butler, British author   | | | This SmartBrief was created for cpgbrokers.data@blogger.com | | Advertise | Sales Account Director: Dena Malouf 202.737.5500 ext. 282 | | | | | | Recent Shop.org SmartBrief Issues: - Friday, October 15, 2010
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