  | News about digital retail commerce |  | | |  |  | Leveraging Facebook and Twitter to Drive Online Sales
Recorded versions of our recent webinars are now available. Fiona Dias, EVP of Strategy & Marketing for GSI, hosted executives from Facebook and Twitter to discuss how brands and retailers can leverage social media as part of their online strategy. Click here to view the recordings. | - Robotic mannequin provides better virtual try-on tools
A robotic mannequin created by Fits.me Biorobotics has provided the basis for a virtual try-on tool that offers online fashion shoppers more options. The company takes about 2,000 photos of each garment on the mannequin, allowing online merchants to give shoppers a more accurate picture of what they'll look like, a move that's designed to lessen customer frustration and cut down on retailers' return rates. Women's Wear Daily (subscription required) (10/25)      - Local franchises fall behind in social marketing efforts
Local franchisees of large national brands often lag behind their corporate franchisors when it comes to creating their own social media identities, Marketing Pilgrim reports, a trend that may result in missed opportunities. About 69% of consumers are more likely to do business with a local merchant if the company has a social presence, according to comScore. Marketing Pilgrim (10/22) - Brands give reasons to "like" them
Marketers are luring Facebook fans by offering incentives and coupons that get more valuable as more people "like" the brand. ConAgra Foods, for example, gave a 75-cent Healthy Choice coupon to Facebook fans, but said the coupon would increase in value to "buy one get one free" as more consumers signed on. Brandweek (10/22)  | Supercharging the Online Channel
Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
 | Hot Topics |  | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - Competitors look to shift gears to compete with Amazon
The launch of ShopRunner, a collaborative effort to boost online sales for bricks-and-mortar merchants in the face of Amazon's dominance, is the first of what may be many moves by retailers aiming to capture more of the e-commerce market, one consultant says. "You are going to become irrelevant if you are growing at 3% when Amazon is growing at 40%," said Scot Wingo of Channel Advisor. InternetRetailer.com (10/22) - EBay unveils electronics recycling program
EBay launched a new program last week that allows users to sell or responsibly recycle used electronics. Users can enter the information on their devices and receive an immediate cash offer; those that don't find a buyer receive free shipping labels to send the components for recycling. USA TODAY/Green House blog (10/21) - Zappos steps to the top tier of iPad applications
About 10,000 iPad users downloaded the Zappos.com application shortly after it launched last week, gaining the shoe seller a spot on the list of 10 most popular App Store applications. The application includes practical features such as access to Zappos account information, along with a touch of whimsy -- users who shake the device will see kittens raining down on the screen. InternetRetailer.com (10/22)
| Interactive Advertising | | | | | Shop.org Spotlight | | | | - Looking for just one great idea to boost holiday sales? We've got 40.
Though most holiday plans are already set in stone, there's still wiggle room for that one great idea. On Oct. 27, join Shop.org and some of the most well-respected companies in e-commerce for an engaging, rapid-fire webinar featuring 40 ideas and tips to help you improve search engine optimization, conversion and social marketing. Learn more. - Shop.org SmartStat: Oct. 25, 2010
 Three out of four retailers say they have invested in their company's Facebook page in advance of the holiday season. Source: Shop.org survey conducted by BIGresearch - Holiday Central is now open!
Looking for statistics or the latest trends in online holiday shopping this season? Take a peek at Shop.org's Holiday Central, a headquarters for holiday-related research, press releases, archived webinars, blog postings and more. Visit Holiday Central.
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