 | News about digital retail commerce |  | | |  | |  | New! 2010 Research Report: The Importance of Social Sign-on
Streamlining checkout is a primary objective for online retailers, but what other benefits are both important and achievable? Hear from leading online retailers in this new report from Gigya and Edge Research.
Download the free research report now | - Private-sale sites soar in popularity
Invitation-only sites such as Gilt Groupe and Rue La La continue to grow in popularity among online shoppers in search of exclusive bargains, according to data from Google. The sites create a sense of urgency that has shoppers returning almost twice as often as they visit high-end apparel websites. AuctionBytes (10/11)      - Facebook brand pages spur product demand in fans
Facebook users who become fans of consumer-product company pages tend to use the company's products more often and express a desire to buy more, according to a new six-country survey. Ads proved to be the primary driver to brand pages, and the survey found that 92% of respondents said they were likely to recommend the brands to friends. Brandweek/Adweek (10/11)  | At Walmart.com, Global eCommerce & VUDU, your reach and impact is well beyond the walls of our stores. With over 1,000,000 products online, we harness the versatility and convenience of the Internet to save people money so they can live better. Are you an experienced Software Architect or Engineer interested in eCommerce? Join Walmart eCommerce today! | - 3 common social media mistakes
Many restaurants and other small businesses make a good start at creating a presence on Facebook and Twitter, but fail to follow up with the kind of substance that makes social media programs succeed, writes FohBoh blogger Brooks Brizendine. Without offering instructions on how to become a fan, a compelling reason for connecting and an incentive to do so, eateries are likely to see their social media efforts languish. FohBoh.com (10/11)  | The Lowdown on Health Care Reform
By Polly Schneider Traylor, September 07, 2010
National health care reform will make benefits planning for next year and beyond more complex. Here's how to get started evaluating what the impact could be on your company's bottom line. |
 - Sears' CRM system cuts time to launch new campaigns
By implementing a new CRM system, Sears cut the time it takes to execute a new direct-marketing campaign from months to days, an executive said. Since launching the new system a year ago, the retailer has built a database of 230 million households and executes about 270 campaigns each month. DMNews (10/11) - Barnes & Noble microsite targets parents and teachers
Barnes & Noble launched a microsite this week aimed at providing information and product suggestions for parents and teachers of younger children. B&N Kids' Expert Circle is slated to include advice in a host of areas including literacy, education and child development. DMNews (10/11)  | Element Jewelry Increases Revenue 83% in Two Years
"Amazon Services hasn't 'helped' my business. It's the lifeblood of my business." Kathy Wojtczak, Element Jewelry
Read more about Element Jewelry's success with Fulfillment by Amazon. |
| Interactive Advertising |  | | | - The controversial practice of data scraping
Scraping, an emerging business of mining social media and other websites for consumer data that can be packaged and resold, operates in "a legal gray area" both in the U.S. and around the world. "Everyone does it, but it's not totally clear that anyone is allowed to do it without permission," said Eric Goldman, a law professor at Santa Clara University. The Wall Street Journal (10/12)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Are You Ready for Free Shipping?
Last year more than 80% of retailers offered free shipping. This year free shipping offers are expected to be earlier, more frequent and more aggressive. What is this going to do to your margins? Contact Distribution Management Group to learn how to signficantly reduce your shipping costs.
Interested in learning more about advertising in Shop.org SmartBrief? Contact Dena Malouf at (202) 737-5500 x282 or dmalouf@smartbrief.com.  | |  | |  |
| Shop.org Spotlight | | | | - 5 online retail lessons from Shoebuy.com CEO
From an online startup (in the age of failing dot-com companies) to one of the largest online footwear retailers in the industry, Shoebuy.com has grown quickly and CEO Scott Savitz has learned quite a bit. Need some inspiring thoughts on leadership? Savitz shares five lessons every retail leader should consider. Read more. - Shop.org SmartStat: Oct. 12, 2010
 Three-quarters of retailers surveyed see the potential to increase sales as a key criterion when choosing to add an alternative payment method. Source: The State of Retailing Online report
| SmartQuote | | | |  | Farming looks mighty easy when your plow is a pencil, and you're a thousand miles from the corn field."
--Dwight D. Eisenhower,
34th U.S. president  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com | | | | Advertise | Sales Account Director:
Dena Malouf 202.737.5500 ext. 282 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Monday, October 11, 2010
- Friday, October 08, 2010
- Thursday, October 07, 2010
- Wednesday, October 06, 2010
- Tuesday, October 05, 2010
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2010 SmartBrief, Inc.® Legal Information |
|
Amazon's popularity is growing among consumers in China, as the retail site caters to local cultures with a menu of about 8,000 food items including mooncakes, an autumn festival favorite. One analyst estimates that Amazon will reap about 10% of its total sales in China by 2015. 
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.