| October 14, 2010 | News for the food, beverage and consumer packaged goods industry |  |  | - Coffee pod companies vie to stand out
Single-serve coffee pods are expected to be big in the U.S. this holiday season, and companies that make the machines are working to position themselves against mounting competition. Kraft Foods is launching TV, print and online ads for its Tassimo machine, Nestle is starting a campaign for its Nespresso brand, and Green Mountain Coffee Roasters is pushing its Keurig machines. The Wall Street Journal (10/14)        - Sargento debuts reduced-sodium cheeses
Sargento has launched six varieties of cheese with 25% less sodium than in its traditional cheeses, and an official says the company is the "first and only [national] brand with reduced-sodium natural cheeses in the dairy case." Drug Store News (10/13) - Vaseline marks 140 years with online campaign
Vaseline is celebrating 140 years since it was introduced by launching an online campaign and introducing a cocoa butter variety. The Unilever brand was introduced in 1870 after chemist Robert Chesebrough refined a byproduct of oil refining that he saw could heal cuts and burns. Drug Store News (10/13) - New Donatos CEO talks private-label pizza
Newly named Donatos CEO Tom Krouse takes over the post after helping to build the pizza chain's private-label pizza division, Jane's Dough Foods. Launched initially as an effort to provide quality take-and-bake pizzas to supermarket chain Kroger, the division has expanded to include convenience store partners eager to add to their prepared-food offerings. PizzaMarketplace.com (10/13)  | $50 in FREE Advertising from Facebook
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 | Trends |  | | | - Supermarkets ramp up ad budgets
Supermarkets facing increased pressure from discounters, drugstores and more are responding by spending more on advertising. Safeway, Kroger and SUPERVALU are among the chains that have increased their ad budgets. "The weekly ad circular probably doesn't have the impact that it used to have," said one Kroger executive. The Wall Street Journal (10/14) - Campaign will show off Corona Light's Facebook fans
Crown Imports has begun a social-media campaign for Corona Light beer that includes putting photos of Facebook fans on a digital billboard in New York's Times Square. The stated goal is to make the beer the "Most Liked Light Beer" on Facebook, and includes paths to the Facebook promotion from NFL.com and other websites popular with active men and women ages 21 to 29. MediaPost Communications/Marketing Daily (10/13)  | There's still time to save on registration for PACK EXPO and the GMA Manufacturing Excellence Conference! Explore the latest solutions for packaging and processing and the keenest expert insights on product safety, sustainability and operational reliability. Save 50% on the Expo and $55 on a GMA conference track before October 18. Register today! | - SUPERVALU rolls out help for customers avoiding gluten
SUPERVALU stores are introducing a program to help customers with gluten sensitivities. The program is "designed to help people manage a gluten-free diet and hopefully encourage others to seek advice from a health care professional about a possible sensitivity to gluten," a representative said. It includes in-store signs, a shopping guide, merchandise sets and website content that includes recipes and more detailed shopping lists. Progressive Grocer (10/13) , Drug Store News (10/13)  
| Science & Technology | | | | - Technology stamps the guesswork out of winemaking
T. J. Rodgers, CEO of Cypress Semiconductor Corp., said he "wanted to showcase how technology could transform winemaking," and is using equipment designed by Cypress engineers to transform the winery he owns. For example, the stainless-steel tanks automatically control temperature and monitor sugar levels and send the information to computers. The Wall Street Journal (10/14) | Health & Wellness | | | | - IOM report: Keep front-of-pack nutrition info simple
A report from the Institute of Medicine says front-of-pack food labels should display information on calories, trans fat, saturated fat and sodium, while more detailed nutrition information should be kept on the back label. "The primary intent of front-of-package information is to provide the consumer with an easy way at point-of-purchase to select foods that are consistent with a well-balanced, high-quality diet," said a leading member of the committee responsible for the report. HealthDay News (10/13) - Farm to School Week gets high-profile attention in D.C.
White House assistant chef Sam Kass and Kathleen Merrigan, deputy secretary for the U.S. Department of Agriculture, marked the second annual D.C. Farm to School Week with a visit to Savoy Elementary School, which is part of the USDA's HealthierUS School Challenge. "This week, schools in Washington, D.C., will serve healthy, locally grown foods in school meals, and coordinate farm field trips and chef demonstrations to help kids connect with where their food comes from," said Kass. FoodSafetyNews.com (10/13)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  | |  | |  |
| GMA News | | | | - GMA Consumer Complaints Webinar
With a decline of public confidence in food safety, it is vital that food, beverage and consumer products companies are aware of current issues related to consumer complaints and have effective measures in place to handle them.
On Nov. 3, 1 to 4 p.m. EST, GMA is hosting the Consumer Complaint Management webinar, designed to benefit employees who directly deal with consumer complaints and those responsible for implementing standards for investigating and resolving such complaints. Contact Steven Leslie for details.
| Government & Food Safety | | | | - USDA is applauded for changes in beef-tracking policy
Under a new policy, inspectors with the Food Safety and Inspection Service of the USDA will collect information on source meat as well as the meat's suppliers when they test the products for E. coli. The move was applauded by John Munsell of R-CALF United Stockgrowers of America. FoodSafetyNews.com (10/14)
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