Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/zarMdNdKdIdeaOuAfDajaIcOlsvd
  | News about digital retail commerce |  | | |  |  | Email Remarketing Compliance 101 Webcast: Find out how to make your email remarketing campaigns comply with US (CAN-SPAM) and European Union privacy legislation. Join compliance experts from Bird & Bird law firm and remarketing specialists from SeeWhy on Tues, October 12th 11am ET. Register today! | - How social media is changing the fashion industry
 Fashion companies pride themselves on cutting-edge looks, and a growing number of them are adopting the latest technology in their efforts to bring their brands to more consumers. Lines including Marc Jacobs have found creative ways to use Foursquare and other location-based networks, and more fashion brands are becoming content creators with custom-created videos and live streaming of their runway shows. Mashable (10/5)      - Are emerging economies ripe for shopping by text?
Online shopping in emerging markets lags behind e-commerce in other parts of the world, largely because of a lack of access to computers and the Internet. Seattle-based startup SlimTrader aims to change that with a new service that allows consumers to buy goods and pay for them using text-messaging technology. MIT Technology Review (10/6) - Report: Luxury merchants fall behind in online efforts
Luxury retailers aren't keeping up with consumer demand when it comes to online offerings, according to a new eMarketer report. "Affluent consumers expect luxury retailers' websites to replicate the same shopping experience they offer in their stores," said senior analyst Jeffrey Grau. Brandweek/eMarketer (10/6) - ReplyBuy to debut daily deals via text message
ReplyBuy plans to meld two of the fastest-growing online shopping trends when it launches a text-message-based daily-deal service later this month. The service, dubbed Deals on Demand, will allow merchants to text 24-hour deals on individual products, and buyers who have subscribed to the service can complete the transaction merely by replying to the text message. InternetRetailer.com (10/6) - No such thing as a free social media strategy
Social media strategies may be seen by many as a low-cost marketing tool, but effective social marketing plans actually require significant investments, writes IT expert and columnist Todd L. Michaud. Retail marketers should be prepared to spend about 20% of their total budgets to create and execute strong social media plans. StorefrontBacktalk (9/30) - 3 tips to get your e-mail noticed this holiday season
Merchants and marketers looking to cut through the clutter and have their e-mails read this holiday season should keep messages relevant and timely, writes Listrak CEO Ross Kramer. Also among his top tips: Branch out from e-mail to spread your message via mobile, social and other channels, and remember not to overload customers with too many messages. DMNews (10/5)  | Reshaping Enterprise Workforce Management Software
Download this white paper to discover how Kronos has defined an entirely new generation of workforce management tools for today's tech-savvy "business consumer". Learn more about three breakthrough technologies: Instant Engagement, Guided Decisions, and Mobile Management — and how they will change the way you manage the workforce. |
 - Skechers creates workout-tracking app
Athletic-shoe maker Skechers USA has created an iPhone app that helps users track their workout progress. The Shape-Up N' Go app lets consumers log the exercise they've done and uses GPS technology to measure the distances users walk, run or hike. InternetRetailer.com (10/6) - McDonald's has a farm, but only for a day
Players of Facebook's popular "FarmVille" game will log on today to see the game's first branded farm, bearing McDonald's signature Golden Arches. The game's 18 million players can click on the McDonald's farm to win virtual prizes, as part of the chain's expanding efforts to reach younger consumers through social media. "'FarmVille' is stupid and obnoxious -- but it's incredibly addictive to a lot of people. This is very smart for McDonald's to tap into," said one social media expert. USA TODAY (10/7)  | When the dotcom bubble burst in 2000, it took the Network Equipment Providers (NEPs) industry with it. Ten years later NEPs are experiencing resurgent growth and are finding themselves challenged by a new set of market conditions. This complimentary whitepaper explores how to survive these challenges and the next wave of consolidation among NEPs. |
| Shop.org Spotlight |  | | | - How to convert "likes" to sales
You've developed a strong and vibrant Facebook community in love with your brand ... now what? Ron Offir, president of e-commerce at Jones Apparel Group, shares how Facebook pop-up stores may be the key to converting "likes" into sales. In a three-minute video, Offir explains what the company learned from a three-day Facebook campaign with designer Rachel Roy. Watch the video.
| SmartQuote | | | |  | I don't set trends. I just find out what they are and exploit them."
--Dick Clark,
American radio and television personality  |
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