News about digital retail commerce |  | |  | - Sears.com gets second new look for 2010
Sears has unveiled its second e-commerce site overhaul this year, this time boasting an increased focus on user-generated content that includes listings of the top-rated products in each category. The company has also unveiled new logos for Sears and Kmart, which are currently used online and not in the brick-and-mortar stores. InternetRetailer.com (10/19)         - Survey: Online shoppers would pay more for better service
Online merchants could likely charge more for their products if they demonstrated better customer service, according to a recent Harris Interactive poll, which also found that more than half the respondents bought from specific retailers just because of superior customer service. The flip side: a majority of those polled said they had ceased doing business with merchants after a bad experience. CIO/Computerworld (10/2010)         - Retail sites find Flash features don't play on iPad
Retailers that have spent heavily to develop attention-grabbing e-commerce sites are growing increasingly frustrated about Apple's decision not to support Adobe's Flash on its mobile browser. Chains including Saks and Macy's have spiced up their sites with Flash features, but their efforts don't translate for iPad and iPhone users. The Wall Street Journal (10/20)          | How "Like" and Share Work Together: 6 Best Practices Wondering when to use the Facebook "Like" button on your site and when to use "share?" You're not alone. Learn the 6 best practices for combining "Like" and Share to maximize both referral traffic and data. Download Whitepaper Now | - Report: Offers in welcome e-mails bring higher sales
Promotional offerings as part of welcome e-mails to new users yield higher sales than similar deals presented as part of a bulk e-mail offering, according to Experian Marketing Services. Users also open welcome e-mails and click through to the site more often; the report also found that welcome e-mails with social media links have higher click rates than those without. DMNews (10/19)          | Dell™ Vostro™ 3500 The perfect business computer built thin, light and encased in aluminum. Now available with the new 2010 Intel® Core™ i3 and i5 Processors. Call (800) 247-2304 today to receive 30% off select* Dell Vostro 3000 series laptops or go online to learn more. *All offers subject to change, see web page for complete details. |
- WhitePages.com enters daily-deal field
Telephone directory service WhitePages.com is the latest to launch a daily-deal offering, focused on offering bargains at local companies including Boston Tea Co. and Vermont Sugar & Maple Spice. The company hopes to stand out from the fast-growing field that includes Groupon and LivingSocial by adding a search component that includes banner ads for participating businesses. ClickZ (10/20)          | Reshaping Enterprise Workforce Management Software Download this white paper to discover how Kronos has defined an entirely new generation of workforce management tools for today's tech-savvy "business consumer". Learn more about three breakthrough technologies: Instant Engagement, Guided Decisions, and Mobile Management — and how they will change the way you manage the workforce. |
Interactive Advertising |  |  | | - Luxury marketers lag in mobile apps
Just over one in three affluent Americans have downloaded applications to their smartphones, and another 11% have intentions of adding apps, according to a survey by the Luxury Institute. About one in 10 users have gotten apps for BMW, Louis Vuitton, Chanel and other upscale marketers, but the luxury segment has lagged behind in fully adopting this mobile tool, said Milton Pedraza, CEO of the Luxury Institute. Adweek (10/19)         Shop.org Spotlight |  |  | | - Cashing in on Cyber Monday
In 2009, nearly 100 million people shopped on Cyber Monday, and many retailers are looking to the Monday after Thanksgiving to bring another sales surge this year. NRF's Ellen Davis shares three ways retailers can get involved in the Cyber Monday excitement, including social media and public relations opportunities, as well as signing up as a featured retailer on CyberMonday.com. Read more.         - Online retail sales see solid growth during third quarter
More than half of retailers surveyed saw over 10% growth during Q3, according to a recent Shop.org survey conducted by Forrester Research. "Online channels continue to be generally resilient, and this gauge for Q3 bolsters cautious optimism for the upcoming Holiday season," said Fiona Swerdlow, Shop.org's Head of Research. View the survey results.         SmartQuote |  |  | |  | It's unbelievable how much you don't know about the game you've been playing all your life." --Mickey Mantle, American baseball player, quoted for his birthday, Oct. 20, 1931   | | | This SmartBrief was created for cpgbrokers.data@blogger.com | | Advertise | Sales Account Director: Dena Malouf 202.737.5500 ext. 282 | | | | | | Recent Shop.org SmartBrief Issues: - Tuesday, October 19, 2010
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