 | October 11, 2010 | News for the food, beverage and consumer packaged goods industry |  |  | - G Series gives PepsiCo a boost
PepsiCo is crediting the launch of Gatorade's G Series with a volume increase in the third quarter. The Gatorade innovation, rolled out in February, is proving successful, said CEO and President Indra Nooyi, noting, "The core Gatorade franchise is moving very, very nicely, the advertising is working and we feel very good about where Gatorade is heading." Just-Drinks.com (10/8)         | Diamond Foods has what your shoppers crave.
Our innovation and creativity have taken our brands to exciting new levels. In fact, Emerald® Nuts, Pop Secret® and Kettle® Brand Potato Chips recently achieved record sales and market share milestones, demonstrating our strong commitment to energizing brands and categories. See what's next at diamondfoods.com. | - Demographic challenge brews for coffee companies
 A Mintel study finds adults 45 and older are drinking the most coffee, while just 27% of consumers ages 18 to 24 drink it daily. "If coffee companies can't convert these younger drinkers to everyday users, long-term growth may suffer," said a Mintel analyst, who notes young consumers enjoy visiting cafes, and coffee makers can tap into that interest by selling similar products at retail so they can prepare their coffee drinks at home. MediaPost Communications/Marketing Daily (10/8)  | Gain Control of Your Most Expensive Resource
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 - Guinness goes bold in ad campaign
A Guinness campaign developed by Omnicom Group's BBDO stars former Pittsburgh Steelers running back Jerome Bettis who conveys the message the beer is "only for the bold." It's the first major U.S. campaign with a sports theme for the brand, and builds on its tagline, "Fortune Favors the Bold," introduced in late 2009. The Wall Street Journal (10/11) - Twitter launches ad programs
Twitter, which has grown to about 160 million users, recently launched three advertising programs, and the company's new chief executive, Dick Costolo, said, "We feel like we've cracked the code on a new form of advertising, and we feel like we've got a hit on our hands." Companies can now buy promoted accounts and ads, and will soon be offered a tool allowing businesses to buy location-based ads. The New York Times (free registration) (10/10)  | There's still time to save on registration for PACK EXPO and the GMA Manufacturing Excellence Conference! Explore the latest solutions for packaging and processing and the keenest expert insights on product safety, sustainability and operational reliability. Save 50% on the Expo and $55 on a GMA conference track before October 18. Register today! | - D.C.-area Bloom locations to test in-store TV
Nine Bloom stores in the Washington, D.C., region are set to pilot 3GTv Networks, a form of television aimed at connecting with shoppers and enhancing their experiences. Food Lion has tapped Bradley University to conduct research associated with the pilot in anticipation of a broader rollout. Supermarket News (10/8)  | Unleashing the Next Wave of Innovation in Electronics: In many industries electronics fuel innovations. They enable the creation of a new class of smarter products that are instrumented, interconnected, and intelligent. With these innovations come many challenges. Download this webcast from IBM and learn how to address these complex challenges throughout the product development lifecycle. |
 | Hot Topics |  | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Science & Technology | | | | - EU could allow animal feed imports to contain traces of biotech crops
The European Commission has proposed to allow imports of animal feed -- expressly excluding human food -- to contain 0.1% of unapproved biotech crops in order to prevent a disruption similar to the one caused by its zero tolerance policy to animal feed supplies in 2009. Ambassadors from the U.S., Canada and other grain-exporting countries said, "Any attempt to separate into 'food-only' and 'feed-only' would pose insurmountable difficulties for trade operators and EU food and feed processors." The New York Times (free registration)/Reuters (10/8) | Health & Wellness | | | | - Studies tout combination of aerobic, weight exercises
Research is reinforcing the idea that a combination of aerobic exercise and weight training is more effective than either one alone. A study of people with Type 2 diabetes found that participants who did both forms of exercise lost the most body fat and saw the greatest improvements in fitness and blood-sugar levels. USA TODAY (10/11)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  | |  | |  |
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| Government & Food Safety | | | | - N.Y. officials differ on sugary-drinks proposal
U.S. Sen. Kirsten Gillibrand, D-N.Y., a member of the Senate Agriculture Committee, expressed ambivalence about a proposed plan in New York City to bar the use of food stamps to purchase sugar-sweetened drinks. "I think giving parents and families the tools they need to make the right choices is a better approach," she said. The Wall Street Journal (10/11) - Study: Gloves do not guarantee food safety
Using gloves when preparing food can sometimes increase food-safety risks by creating a false sense of security, according to research. Study authors note that the warm, moist interiors of gloves provide environmental conditions conducive to microbial growth, and glove wear and tear is common. FoodSafetyNews.com (10/11)
| SmartQuote | | | |  | Christopher Columbus, as everyone knows, is honored by posterity because he was the last to discover America."
--James Joyce,
Irish writer,
quoted for Columbus Day in the U.S., Oct. 11, 2010  |
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