October 14, 2011 | News for the food, beverage and consumer packaged goods industry |  |  | - Heinz facility in Stockton, Calif., to close
H.J. Heinz said it will close its manufacturing facility in Stockton, Calif., on Dec. 2, and move production of ketchup and canned tomato products to facilities in Fremont, Ohio; Muscatine, Iowa; and Escalon, Calif. About 140 people work at the Stockton plant. Food Business Review (10/13)  | Get to know the company ranked #1 Retailer Agency by Promo magazine. Integrated Marketing focuses on what our clients care about most: influencing buyer behavior and driving sales. After all, the point is purchase. We offer a number of services, including shopper marketing, experiential marketing and much more. Visit us at inmarketingservices.com. | - Better-for-you products boost bottom line, study shows
A report from the Hudson Institute says companies that sell healthier food and drinks expand faster and have higher operating profit. "For the first time, we now have concrete evidence demonstrating that it's just good business to sell better-for-you products," said lead author Hank Cardello. The report shows that companies with higher-than-average sales of better-for-you items also deliver better shareholder returns and have a better reputation. Progressive Grocer (10/13) - Food companies follow the mini dessert trend
Baskin-Robbins is introducing Cake Bites, which combine ice cream and cake and are small enough to be consumed in four bites. Food companies are responding to consumer demand for portion-controlled indulgences, with Starbucks introducing two-bite Petites, Pillsbury selling refrigerated Sweet Moments brownie bites and Entenmann's launching a line of Mini Cakes. USA TODAY (10/14)  | John Jantsch invites you to go local As customers continue to rely on the Web to help them screen local businesses, local businesses must take steps to ensure that they pop to the top of online searches. Duct Tape Marketing's John Jantsch offers strategies for local marketing success in this free white paper from American Express OPEN, How to Win at the Local Marketing Game. Download your free copy now, exclusively for SmartBrief readers. |
- GMA: Marketing restrictions would cost jobs
GMA said marketing guidelines proposed by the Intergovernmental Working Group to ban advertisements of the most popular foods would cost 74,000 jobs in food manufacturing and advertising. "Ultimately, the proposal is anything but voluntary and will have little or no impact on obesity and public health," said GMA. "The IWG should withdraw the proposal and embark on a comprehensive effort to study the impact of marketing on childhood obesity and the costs and benefits of any and all proposed marketing guidelines." Progressive Grocer (10/13)  | Uncover the 4 steps of competitive intelligence gathering with social media. This e-book will map out practical ways to use social media and explain why strategic social media engagement and listening, about your own brand as well as the competition's brand, will give you and your company the competitive edge. Download it now. |
 | Mintel finds consumers aren't looking for HFCS. Only 4 percent of consumers are looking to reduce or avoid high fructose corn syrup (HFCS), according to newly released study findings by Mintel Research Consultancy. Over 2,000 consumers were surveyed on sweeteners, with some surprising results. Visit CornNaturally.com/Mintel for details. |
 | Let Social Media Find Your Staff For You Give your hiring managers fast, easy access to quality employees by pairing social media with automated recruitment solutions that use Web 2.0 functionality. Download the white paper Automating Social Recruiting for Better Hiring and see how 85 percent of best-in-class companies save money with automation. |
 GMA News |  |  | | Government & Food Safety |  |  | | - National food safety center opens in Beijing
China has established a national center for assessing, monitoring and communicating food safety standards and risks. The government funded center, which opened Thursday in Beijing, includes more than 300 monitoring sites across China, and is being hailed as an essential step in promoting food safety in China. China Daily (Beijing)/Xinhua (10/14) SmartQuote |  |  | |  | Too many people overvalue what they are not and undervalue what they are." --Malcolm Forbes, American magazine publisher  | | | This SmartBrief was created for cpgbrokers@gmail.com | | Read more at SmartBrief.com | A powerful website for SmartBrief readers including: | | | | | | Recent GMA SmartBrief Issues: - Thursday, October 13, 2011
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