October 13, 2011 | News for the food, beverage and consumer packaged goods industry |  |  | - Ben & Jerry's supports Wall Street protest
The website of Unilever ice cream brand Ben & Jerry's has posted a statement in support of the Occupy Wall Street protest. The post discusses income inequality and unemployment and says, in part, that the Board of Directors expresses "our deepest admiration to all of you who have initiated the non-violent Occupy Wall Street Movement and to those around the country who have joined in solidarity. The issues raised are of fundamental importance to all of us." MediaPost Communications/Marketing Daily (10/11) - Goya wins incentives to stay and grow in N.J.
Goya Foods has received tax credits and the promise of advocacy services from the Urban Transit Hub Tax Credit Program, encouraging it to stay and expand in New Jersey. The company plans to establish a warehouse and distribution center in Jersey City, adding 175 jobs. NewJerseyNewsroom.com (10/12)  | Introducing PUREFRUIT™ Monk Fruit Extract—the healthy, great tasting alternative to sugar! Give consumers what they want! PUREFRUIT™ Monk Fruit Extract is all natural, zero-calorie sweetness, harvested from monk fruit. To learn more, download the insight report, “The PUREFRUIT™ Revolution” and visit www.purefruit.com. DOWNLOAD REPORT | Trends |  |  | | - Bottled water sees improved sales
Sales of bottled water increased 2% in the year that ended Aug. 7, to $7.8 billion, according to SymphonyIRI Group. Sales of still bottled water gained 1.7%, while sales of sparkling and enhanced water were stronger, with growth expected to continue, industry participants said. BevIndustry.com (10/12) - Digital ads boost in-store purchases, report says
Digital display ads of consumer packaged goods increase in-store sales 21%, and ads targeting specific purchases boost sales 42%, according to a report from dunnhumbyUSA and comScore. "It's now clear that online ad campaigns should be an integral part of any CPG marketer's integrated communications strategy," said comScore Chairman Gian Fulgoni. BizReport (10/12), CandyAndSnackToday.com (10/13)  | Earn 3X rewards points when you fly with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster: • 3X points on airfare • 2X points on advertising, gas, and shipping • 1X points on everything else •For a limited time, 50K bonus points when you spend $10K your first 5 months LEARN MORE AND APPLY |
 - John West launches "can tracker" for seafood sourcing
John West, maker of canned seafood products, has introduced a "can tracker" that uses a bar code to give consumers information about where the fish was caught, and from what boat. "We know the origins of every product in our range and we are committed to sharing this detail with all our customers, starting with tuna and rolling out across our other seafood ranges over the next 18 months," the company said. Supply Management online (U.K.) (10/12)  | The rise of social media has broken the traditional sales and marketing playbooks. Customers are in the driver's seat with more information and buying power than ever, forcing your company to adapt. Has your company made the social leap? Learn how HERE. |
- Tru Blood Beverage now at BevMo! stores
Tru Blood Beverage, the HBO Licensing & Retail drink based on the television show "True Blood," is being sold at retail for the first time since its 2009 launch. The soft drink, with a blood orange flavor, is now on shelves at 114 BevMo! stores in California and Arizona. LicenseMag.com (10/13) - Fresh & Easy reacts to self-checkout alcohol ban
Fresh & Easy Neighborhood Market is "disappointed" with a California law that bans alcohol sales at self-checkout lanes, a spokesman said. The company is considering how to comply when the law goes into effect Jan. 1. Fresh & Easy is the only retailer in the state that operates solely with self-checkout. It sells beer and wine at all but two of its 133 California stores. Supermarket News (10/11)  | Mintel finds consumers aren't looking for HFCS. Only 4 percent of consumers are looking to reduce or avoid high fructose corn syrup (HFCS), according to newly released study findings by Mintel Research Consultancy. Over 2,000 consumers were surveyed on sweeteners, with some surprising results. Visit CornNaturally.com/Mintel for details. |
Health & Wellness |  |  | | - Iowa dietitians raise red flag about teens drinking coffee
Coffee is increasingly popular among teens, raising concern about caffeine consumption and its link to health issues such as bone growth, digestive problems and dehydration, Iowa dietitians said. Therapeutic dietitian Alyssa Rider of Mercy Medical Center-North Iowa said teens are having coffee instead of breakfast, which can affect cognitive ability and behavior, and many use sugar and cream, which add calories. The Globe Gazette (Mason City, Iowa) (10/12)  | |  |  | The Buzz(CORPORATE ANNOUNCEMENTS)  | | Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  | |  |  | |  | GMA News |  |  | | - GMA releases new DSD report
The GMA Direct Store Delivery Committee recently conducted Optimizing the Value of Fully Integrated DSD, a study that benchmarks retailer adoption of practices proven to contribute to improved shelf conditions and examines key measures of shelf conditions.
Findings from this work provide the basis for greater retailer/supplier collaboration by answering two questions: How do we compare and how can we improve?
To download the DSD report, click here. Government & Food Safety |  |  | | - 3 free-trade deals get congressional approval
Free-trade deals with South Korea, Colombia and Panama were approved by Congress with bipartisan support. President Barack Obama said the agreements "will significantly boost exports that bear the proud label 'Made in America,' support tens of thousands of good-paying American jobs and protect labor rights, the environment and intellectual property." Yahoo!/The Associated Press (10/13) SmartQuote |  |  | |  | There is no power on earth that can neutralize the influence of a high, pure, simple and useful life." --Booker T. Washington, American educator, author and political leader  | | | This SmartBrief was created for cpgbrokers@gmail.com | | Read more at SmartBrief.com | A powerful website for SmartBrief readers including: | | | | | | Recent GMA SmartBrief Issues: - Wednesday, October 12, 2011
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