  | October 3, 2011 | News for the retail industry |  |  | |
- Lowe's marketing shift reflects new realities
 The down economy has more homeowners staying put longer and doing more maintenance and smaller home improvement projects, and research shows they want motivation and inspiration from Lowe's, says senior vice president Tom Lamb. The new "Never Stop Improving" campaign aims to address those needs across all of the retailer's channels, he says. MediaPost Communications/Marketing Daily (9/30)      - Jason Wu to design Target's next Go International collection
Designer Jason Wu's limited edition collection of apparel and accessories for Target is expected to be the first designer line to launch after the recent Missoni debut that deluged the chain's website. Wu shot to fame after first lady Michelle Obama wore one of his dresses to the Inaugural Ball in 2009. Women's Wear Daily (subscription required) (10/3)  | John Jantsch invites you to go local
As customers continue to rely on the Web to help them screen local businesses, local businesses must take steps to ensure that they pop to the top of online searches. Duct Tape Marketing's John Jantsch offers strategies for local marketing success in this free white paper from American Express OPEN, How to Win at the Local Marketing Game. Download your free copy now, exclusively for SmartBrief readers. |
 - U.S. courts foreign tourists to boost economy
U.S. lawmakers, retailers and other businesses are actively working to woo more visitors from China, Brazil, India and other newly prosperous countries to come here and shop. The efforts could bring about 1.3 million new jobs in the next 10 years. "They're their own little stimulus program," said NRF's David French. The Washington Post (10/2) - Bargain hunters leave loyalty at the door
The extreme couponing trend and the proliferation of coupon and daily deal sites that have shoppers on the hunt for the lowest prices may result in less customer loyalty. Some retailers including Kroger are trying to combat the trend by offering coupons in conjunction with customer loyalty programs. The Boston Globe/Bloomberg (free registration) (10/3) - Retailers get tough on organized retail theft
Incidents of organized retail theft in the Phoenix area have nearly doubled in the past few years, despite recent high-profile arrests. To fight back, chains including Target, Kohl's and Home Depot are locking up more products and adding more sophisticated surveillance and merchandise tracking systems. The Arizona Republic (Phoenix) (10/2)  | Kickstart your business’ marketing with FedEx Office! Save big on posters, postcards and brochures, with up to 40% off on select print products. Go to FedEx Office to take advantage of the Look Good On Paper Print Sale to get discounts on all your business printing needs. |
  - 10 strategies for getting the most out of a daily deal offering
Using daily deal sites such as Groupon and Living Social can be a double-edged sword, as promotions can create buzz but the sites often take a hefty cut of the revenue. Businesses interested in running such promotions should read their agreements with the sites carefully, offer services rather than products and push for the best terms, writes Rhonda Abrams. "Remember, there are LOTS of daily deal sites," she writes. USA TODAY (9/29)  | Who are this year’s leaders in POS?
The results of IHL’s extensive market research on POS are now in! This exclusive, 50-page report provides everything you need to know about conditions in the softgoods market, store system trends, plus complete details on the top five suppliers in each Tier. Now, gain these key competitive insights at no cost! |
 | Hot Topics |  |  | | Top five news stories selected by NRF SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Policy & Government Affairs | | | | - Retailers look to pass swipe-fee savings to customers
Retailers across the country are looking for ways to pass along the savings they'll see from newly enacted lower swipe fees on debit-card transactions. "Reducing these fees will put billions of dollars back into the Main Street economy, helping American families stretch their paychecks and ultimately preserving and creating local jobs to keep America on the road to recovery," said NRF general counsel Mallory Duncan. CSP (10/3) - U.S. signs on to anti-counterfeiting pact
The U.S. and seven other countries signed the Anti-Counterfeiting Trade Agreement, an unprecedented international pact aimed at boosting the worldwide fight against counterfeit products. Footwear and consumer electronics topped the list of most confiscated counterfeit items in the U.S. last year. Women's Wear Daily (subscription required) (10/2)  | OUR INDUSTRY PROVIDES HOPE
Kids in Distressed Situations (KIDS) works with retailers and nearly 1000 social service agencies to collect and distribute new products to over 4.7 million children and families in need. We pick up from stores and warehouses at no charge and run cause-marketing programs with retailers to increase traffic. Let's work together. | | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| NRF News | | | | - NRF releases top Halloween costumes list for 2011
This Halloween, the trendiest costume is -- literally -- coming back from the dead. According to NRF's 2011 Top Costumes survey, conducted by BIGresearch, more than 2.6 million men, women and children plan to dress as zombies this Halloween. Due to the popularity of the characters in recent books, television shows and video games, zombie costumes jumped from No. 22 last year to No. 9 on children's top costume list and from No. 7 to No. 4 on the adult list. Americans are expected to spend $2.5 billion on Halloween costumes this year. View the full top costumes list. - Fast retail: Adapting to today's empowered customer
Many retailers find it difficult to truly align their plans to meet customer needs. In an Oct. 6 STORES Knowledge Series webinar, executives from JDA Software and Accenture will share how two major retailers are re-engineering their organizations to better meet those demands, as well as insights on delivering "speed-to-customer" through integrated planning and execution and the key components necessary to build a truly integrated planning capability. Learn more.
| Chain Restaurant News | | | | | |  | | Position Title | Company Name | Location | | Director of Planning and Allocation | LittleMissMatched | New York, NY | | Merchandise Manager | Party City | Rockaway, NJ | | Payroll Manager | Party City | Rockaway, NJ | | Vice President, Business Development | Confidential | Akron, OH | | Shopper Marketing and Retail Promotions Director | Two West Inc. | Nationwide, United States | | Associate Merchant - Direct Import | OFFICE DEPOT | Boca Raton, FL | | Corporate Visuals Manager | MacKenzie-Childs LLC | New York , NY | | Buyer | Five Below, Inc. | Philadelphia, PA | | Sales Associate Career Day! | Saks Fifth Avenue- San Francisco | San Francisco, CA | | SALES ASSOCIATE CAREER DAY | SAKS FIFTH AVENUE | Bal Harbour, FL | | Director Global Trade & Compliance | Charming Shoppes, Inc. | Bensalem, PA | | Asset Protection Associate | Saks Fifth Avenue | Stamford, CT | | Senior Corporate Internal Auditor | PetSmart, Inc. | Phoenix, AZ | | Assistant General Manager Merchandise | Saks Fifth Avenue | Hackensack, NJ | | Sales Associate | Saks Fifth Avenue | Huntington Station, NY | | Store Manager-Luxury Retail-San Diego | Tourneau LLC | San Jose, CA | | Permanent and Seasonal, FT and PT Sales Associates - Saks Fifth Avenue Career Day - Indianapolis, IN | Saks Fifth Avenue | Indianapolis, IN | | Assistant Store Manager-Luxury Retail-San Jose | Tourneau LLC | San Jose, CA | | Commercial Sales Analyst | TAG Heuer | Springfield, NJ | | Contract Recruiter - Merchandising | Burlington Coat Factory | Burlington, NJ | | Sales Associate Career Days at Saks Fifth Avenue- Dallas, TX! | Saks Fifth Avenue | Dallas, TX | | Sales Associate - Assistant Store Manager - Personal Shopper - Stylists - Visual Merchandisers | Saks Fifth Avenue | Boston, MA | | FIFTH AVENUE CLUB DIRECTOR | SAKS FIFTH AVENUE | BAL HARBOUR, FL | | Account Manager | SPANX, Inc | Atlanta, GA | | Sales Associate- Saks Fifth Avenue Palm Desert | Saks Fifth Avenue | Palm Desert, CA | | | Click here to view more job listings. | | |
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Seven out of 10 Americans will hand out candy this Halloween. Source: 
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