| October 19, 2011 | News for the retail industry |  |  | |
 | Privacy & Online Behavioral Advertising: What's Next?
Join a thought-provoking discussion with the FTC, Forbes.com, DAA, and TRUSTe focusing on how pieces of the privacy puzzle — self-regulation, browser features, Do Not Track, legislation and enforcement — fit together and their implications. A must-attend event for advertisers and compliance leads. Learn more |
 - Old Navy tempts Hispanic fashionistas with Web novela
Old Navy worked with its digital shop AKQA to create an online version of a telenovela produced and promoted by NBCUniversal-owned Spanish-language network Telemundo that features a glamorous Hispanic actress who dons a variety of the clothier's outfits during the course of the six-part series. Each five-minute episode ends with the character, "Isabella," having to choose which outfit to wear in the next episode, and viewers can help decide by texting in their votes. Advertising Age (tiered subscription model) (10/17)      - Officials arrest 11 in D.C. counterfeit ring
Officials from Immigration and Customs Enforcement and the Washington Metropolitan Police Department arrested 11 people and confiscated about $3 million in counterfeit goods at the D.C. Farmers Market on Friday. Police seized fake purses, wallets, clothing and other goods bearing labels from brands including Nike, Prada, Chanel and Versace. Women's Wear Daily (subscription required) (10/18) - Syms to close 4 Filene's Basement stores in Massachusetts
Syms Corp. plans to close four struggling Filene's Basement locations in Massachusetts by the end of the year, shuttering about 15% of the chain's store base. Syms, which bought the bankrupt brand in 2009, said the stores were earmarked for closure during bankruptcy proceedings, but the company struck deals to keep the stores open until December. The Boston Globe (free registration) (10/18), Boston Herald (10/18)  | Data risk management is assuming a new importance among IT executives. A holistic point-of-view that makes data risk management an integral part of both enterprise-wide data polices and business strategies. Read this white paper to learn the “why” and “how” of putting a holistic data risk management program to work in organizations large and small. |
 - Study: Brands, not slogans, drive consumer spending
Consumers spend more when they're exposed to luxury brands such as Tiffany and Neiman Marcus and less when they see brands associated with low prices such as Kmart and Dollar Store, but exposure to slogans had the reverse effect, say Harvard researchers. Slogans have the opposite effect because consumers often see them as messages meant to deliberately persuade them to do something. Harvard Business Review online (11/1) - Older workers pick up more seasonal posts
Companies are hiring more 40-and 50-year-old workers for seasonal positions at places such as Party City in Paramus, N.J. Older workers who had impressive careers until the recession thrust them into long-term unemployment are more reliable and experienced than the youths that typically fill temporary jobs, companies say, and the temporary nature of the jobs leads to less resentment among workers earning a fraction of what they made when times were better. ABC News (10/18)  - New online game melds fantasy and real-world shopping
A new site called Fantasy Shopper that debuts in the U.K. this week creates a virtual shopping world where users spend Fantasy Money to create outfits with pieces from real online retailers. Players can also click through to the real e-commerce sites to buy the outfits they want. TechCrunch (10/18) 
| NRF News |  |  | | - Survey finds shoppers plan plenty of self-gifting this holiday season
While shoppers plan to shell out an average of $700 on holiday gifts and merchandise this year, a recent NRF survey conducted by BIGresearch has found that holiday shoppers will also spend $130 this holiday season on non-gift purchases -- the highest amount in survey history. The survey also evaluated where consumers intend to shop this holiday season, when they'll begin holiday shopping and how they'll use their smartphones and tablets this year to research and purchase gifts. Read more. - Social media expert shares tips on how to "go local"
"Local" marketing means doing a lot online these days, from how to improve search rankings and profiles to how to use location-based games and apps to drive foot traffic. In an Oct. 26 webinar sponsored by American Express OPEN Forum, marketing and social media expert John Jantsch will share the essentials of local marketing, including how to get found, participate in ratings and reviews, and use local deals and location-based apps in a way that works for your business. Learn more.
| Chain Restaurant News | | | | - Wendy's new CEO shares his turnaround strategy
 Former Taco Bell president and Yum! Brands COO Emil Brolick took the reins at Wendy's a month ago, determined to turn around the third-place quickservice chain, which has seen leadership lag and competition grow in the decade since founder Dave Thomas died. "The consumer senses that this is a brand that lacks clarity. Consumers like brands with clear positions. That's what I intend to do." USA TODAY (10/18) | |  | | Position Title | Company Name | Location | | VP of Marketing | Teavana | Atlanta - Buckhead, GA | | Merchandise Manager | Party City | Rockaway, NJ | | Shopper Marketing and Retail Promotions Director | Two West Inc. | Nationwide, United States | | Vice President, Business Development | Confidential | Akron, OH | | HR Director, Retail Stores | SalonCentric | Based in NJ & NYC, NJ | | Sales Associate - Jewelry | Saks Fifth Avenue | Naples, FL | | Merchandise Buyer - Fashion Apparel | Kohl's Department Stores | Menomonee Falls, WI | | Designer, Stores | Chico's FAS, Inc. | Fort Myers, FL | | Corporate Visuals Manager | MacKenzie-Childs LLC | New York , NY | | Manager of Store Design | Chico's FAS, Inc. | Fort Myers, FL | | HR Manager (Corporate Headquarters) | Petsmart | Phoenix, AZ | | Brand Ambassador- Women's Designer Sportswear | Saks Fifth Avenue | San Antonio, TX | | Cosmetics Business Manager | Saks Fifth Avenue | Bal Harbour, FL | | Sales Associate Career Day- Las Vegas, NV | Saks Fifth Avenue | San Francisco, CA | | Marketing Director | Saks Fifth Avenue | Hackensack, NJ | | Construction Project Manager | Chico's FAS, Inc. | Fort Myers, FL | | Purchasing Agent | Chico's FAS, Inc. | Fort Myers, FL | | Visual Merchandising Manager | Headquarters, MCCS | Quantico, VA | | Fashion Buyer | Target | Minneapolis, MN | | Contract Recruiter - Merchandising | Burlington Coat Factory | Burlington, NJ | | Store Manager-Luxury Retail-San Diego | Tourneau LLC | San Jose, CA | | Assistant Store Manager-Luxury Retail-San Jose | Tourneau LLC | San Jose, CA | | Buyer | Five Below, Inc. | Philadelphia, PA | | Director Global Trade & Compliance | Charming Shoppes, Inc. | Bensalem, PA | | Account Manager | SPANX, Inc | Atlanta, GA | | | Click here to view more job listings. | | |
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Americans are expected to spend a total of $2.5 billion on Halloween costumes this year. Source: 
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