   | October 24, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Smucker buys Sara Lee foodservice coffee and tea business
The North American foodservice coffee and tea unit of Sara Lee has been sold to Smucker for $350 million in a deal expected to close in early 2012. Sara Lee, which is in the process of splitting in two, has been selling businesses, and Executive Chairman Jan Bennink said, "Our decision to sell a major part of this business to Smucker is an example of Sara Lee Coffee and Tea's renewed focus on sustainable, profitable growth." The Wall Street Journal (tiered subscription model) (10/24)       - Kraft and Wrigley introduces five-stick gum packs
Kraft Foods has begun selling 50-cent, five-stick packs of its Trident and Stride gum, and Wrigley also is planning to introduce smaller and less-expensive gum packs. "This pack provides us with an opportunity to re-engage with some consumers who left the gum category or who are entering convenience stores with less money in their pockets," said a Kraft spokesman. Chicago Tribune/Dow Jones Newswires (10/21)  | As eCommerce has grown to represent a significant percentage of retail sales and profits, merchants should consider payment strategies that can enhance their online services, open new markets and protect the bottom line. Download this free white paper to learn more. |
 | Trends |  |  | | - Small cheeses deliver big flavors
Small-format cheese is ideal for entertaining or gift giving and delivers a range of flavors. Favorites include farmstead chevre Up in Smoke by Oregon's Rivers Edge Chevre; aged goat cheese Crottin de Chavignol from France's Loire Valley; and Saint Marcellin from Illinois' Prairie Fruits Farm, one of the few small cheeses made with cow's milk. The Wall Street Journal (tiered subscription model) (10/22)  | The Business Platinum Card® from American Express OPEN
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  - Kraft sheds its conservative marketing philosophy
Dana Anderson, senior vice president for Strategy and Communications at Kraft, discussed the company's strategy of encouraging marketers to take risks and embrace bold changes she calls "leaps." Speaking at a convention of the Association of National Advertisers, she said, "You get the people right, you give them very high goals and then you give them freedom." Advertising Age (tiered subscription model) (10/21)  | The rise of social media has broken the traditional sales and marketing playbooks. Customers are in the driver's seat with more information and buying power than ever, forcing your company to adapt. Has your company made the social leap? Learn how HERE. |
 - Report tells of how to capture moms in the baby aisle
The Baby Aisle Study, by Progressive Grocer and Mead Johnson, shows the power of the baby aisle in attracting and keeping new moms as shoppers. According to the survey, the overall shopping experience is most important to these customers, yet few retailers track it regularly. Progressive Grocer (10/21)  | Mintel finds consumers aren't looking for HFCS.
Only 4 percent of consumers are looking to reduce or avoid high fructose corn syrup (HFCS), according to newly released study findings by Mintel Research Consultancy. Over 2,000 consumers were surveyed on sweeteners, with some surprising results. Visit CornNaturally.com/Mintel for details. |
 | Hot Topics | | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Health & Wellness | | | | - Study: Girls harmed by pre-birth BPA exposure
A study published in Pediatrics indicates that girls who are exposed to BPA before birth are more likely to be hyperactive, anxious and depressed at age 3. Meanwhile, a spokesman for the American Chemistry Council says the study's "conclusions are of unknown relevance to public health." Regulators in Europe, Japan and the U.S. "have ... reviewed hundreds of studies on BPA and repeatedly supported the continued safe use of BPA," he said. USA TODAY (10/23) | GMA News | | | |
| Government & Food Safety | | | | - Free-trade agreements praised by GMA
GMA said it is pleased with newly signed free trade agreements with Panama, South Korea and Colombia. "By creating a level playing field, the FTAs with South Korea, Panama and Colombia will increase our competitiveness in these countries and help the food, beverage and CPG industry innovate, expand and create new jobs," said Pamela G. Bailey, GMA president and CEO. Supermarket News (10/21)
| Editor's Note | | | | | SmartQuote | | | |  | In the depths of winter I finally learned there was in me an invincible summer."
--Albert Camus,
French author, journalist and philosopher  |
| | This SmartBrief was created for cpgbrokers@gmail.com
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- Thursday, October 20, 2011
- Wednesday, October 19, 2011
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