  | October 4, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| - Nestle Pure Life introduces Pink Pack for cancer research
A Pink Pack retail program for Nestle Pure Life is donating 10 cents to the Breast Cancer Foundation for every pack that is produced, with a minimum donation of $350,000. "Through the Pink Pack program, Nestle Pure Life brand bottled water has become a valuable BCRF partner in our fight against breast cancer," said marketing director Robbie Finke Franklin. Drug Store News (10/3)        | All natural sweetness? Zero calories? From real fruit? YES! Introducing PUREFRUIT™ Monk Fruit Extract, the zero-calorie, great tasting, all natural sweetness harvested from monk fruit! Learn more about this revolutionary ingredient. Download the insight report, "The PUREFRUIT™ Revolution" and visit www.purefruit.com.
DOWNLOAD REPORT | - "Pragmatic luxuries" boom in tough times
As the economy continues to stumble, sales are strong for "pragmatic luxuries" such as Halloween costumes for pets and $25 Chanel nail polish. In a recent report from the National Association for the Specialty Food Trade, about 70% of shoppers who buy specialty items say they are making the purchases "to treat themselves." USA TODAY (10/3) - Calcium-rich, dairy-free foods developed in India
 Foods that are high in calcium but contain no dairy have been developed in India, where many children to do not meet recommended guidelines for calcium intake. The pancakes, biscuits, breads, dips and other foods were made more calcium-dense by adding concentrated amounts of pumpkin seeds, sesame seeds, cauliflower leaves and other ingredients. DairyReporter.com (France) (9/30)  | John Jantsch invites you to go local
As customers continue to rely on the Web to help them screen local businesses, local businesses must take steps to ensure that they pop to the top of online searches. Duct Tape Marketing's John Jantsch offers strategies for local marketing success in this free white paper from American Express OPEN, How to Win at the Local Marketing Game. Download your free copy now, exclusively for SmartBrief readers. |
 | Corporate Social Responsibility |  |  | | |  | - Is your company guilty of "pinkwashing"?
Many companies are going pink in support of Breast Cancer Awareness month -- but some reports suggest consumers are getting tired of brands' self-congratulatory approach to cause marketing. In consequence, journalists are likely to be scrutinizing companies' cause-related messaging more closely this year. "Consumers may be in pink overload, and the story this year might be one about how cause marketing can backfire," writes Melissa Preddy. BusinessJournalism.org (10/3) - Shoppers still care about the planet, says Fair Trade chief
Consumers haven't given up on the green movement, says Paul Rice, president and CEO of Fair Trade USA. Despite the recession, sales of Fair Trade-branded goods in "mainstream" supermarkets increased 87% from the first to second quarter of this year. "Consumers want to know where their stuff is coming from. ... They want to know what the impact is on the environment," Rice says. GreenBiz.com (9/30)  | Kickstart your business’ marketing with FedEx Office! Save big on posters, postcards and brochures, with up to 40% off on select print products. Go to FedEx Office to take advantage of the Look Good On Paper Print Sale to get discounts on all your business printing needs. |
  - Jell-O iPhone app wiggles into view
In the two days since its release, the Jell-O iPhone application has been downloaded more than 10,000 times. The app lets users create a digital Jell-O cube that dances and wiggles to music from iTunes or the iPhone microphone. ClickZ (10/3)  | Mintel finds consumers aren't looking for HFCS.
Only 4 percent of consumers are looking to reduce or avoid high fructose corn syrup (HFCS), according to newly released study findings by Mintel Research Consultancy. Over 2,000 consumers were surveyed on sweeteners, with some surprising results. Visit CornNaturally.com/Mintel for details. |
 - Kroger and Publix work to reduce food waste
Major chains including Kroger and Publix Super Markets are taking action to reduce food waste, as FMI and the Grocery Manufacturers Association begin a three-year initiative on the problem. Kroger is sending much of its perishable food to food banks and began composting. Publix is increasing donation, recycling and composting, as well as improving forecasting. Supermarket News (10/3)  | Uncover the 4 steps of competitive intelligence gathering with social media. This e-book will map out practical ways to use social media and explain why strategic social media engagement and listening, about your own brand as well as the competition's brand, will give you and your company the competitive edge. Download it now. |
| Health & Wellness | |  | | - U.S. farm subsidies at odds with dietary recommendations
 The U.S. government advocates eating more fruits and vegetables but does not subsidize these growers in favor of supporting meat and other crop producers who grow food for animals that become meat. Land that qualifies for direct commodity-crop subsidies does not need to be planted, and putting in fruits and vegetables can disqualify it, even as estimates show that if Americans follow the new dietary guidelines, the country will need another 13 million acres of fruit and vegetable crops to meet demand. The Washington Post (10/3) | GMA News | | | |
| Government & Food Safety | | | | - Trade deals move forward
Trade agreements with South Korea, Colombia and Panama are heading for Congress, where approval may be linked to providing benefits for workers who lose their jobs to foreign competition. "We've worked hard to strengthen these agreements to get the best possible deal for American workers and businesses," said President Barack Obama. "I call on Congress to pass them without delay, along with the bipartisan agreement on Trade Adjustment Assistance that will help workers whose jobs have been affected by global competition." Bloomberg Businessweek (10/3) - Federal data show FDA only inspects 2% of all food imports
Some critics of the FDA say the agency, which employs about 1,800 people, is not equipped to handle and ensure the safety of imported foods, which are expected to increase to 24 million shipments this year. According to data of the Office of Regulatory Affairs, the FDA inspected only 2.06% of all food imports in 2010, and expects to examine only 1.59% this year and 1.47% in 2012. MSNBC (10/3)
| SmartQuote | | | |  | Procrastination is opportunity's assassin."
--Victor Kiam,
American businessman  |
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McCormick & Co.'s first chief science officer, Hamed Faridi, is focused on using science-based innovations to meet the diverse demands of consumers, who crave both complex global flavors and simple fresh vegetables. In this interview, Faridi gives a glimpse into how his team works to anticipate the next hot flavor trends. 
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