| October 20, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
 | Introducing PUREFRUIT™ Monk Fruit Extract—the healthy, great tasting alternative to sugar! Give consumers what they want! PUREFRUIT™ Monk Fruit Extract is all natural, zero-calorie sweetness, harvested from monk fruit. To learn more, download the insight report, “The PUREFRUIT™ Revolution” and visit www.purefruit.com.
DOWNLOAD REPORT | - Sales of fat and oil show steady growth
U.S. sales of fat and oil increased at an annual compound rate of 3.1% between 2007 and 2011, according to Packaged Facts. The category is expected to grow 2% in 2012. "These products have sold well enough, even in tough times, that they have emerged as relatively recession-proof compared to other food categories," said David Sprinkle, publisher of Packaged Facts. MediaPost Communications/Marketing Daily (10/19)        - Easing conflict between supply chain and finance
In many companies, the chief operating officer and chief finance officer are in conflict because the COO wants to keep inventory high while the CFO pushes for lower inventory. A professor of supply chain management says managers must take a holistic approach and "encourage researchers to keep working on ways to align the interests of finance and supply chain." CFO.com (10/19)  | Uncover the 4 steps of competitive intelligence gathering with social media. This e-book will map out practical ways to use social media and explain why strategic social media engagement and listening, about your own brand as well as the competition's brand, will give you and your company the competitive edge. Download it now. |
 - Coke Zero ties in with "Mission: Impossible"
Coca-Cola is teaming with Paramount Pictures to promote Coke Zero in a tie-in with the fourth "Mission: Impossible" film. The "Make it Possible" campaign will include advertising on television and in movie theaters, as well as on Coke Zero packaging. Just-Drinks.com (10/19)  | Mintel finds consumers aren't looking for HFCS.
Only 4 percent of consumers are looking to reduce or avoid high fructose corn syrup (HFCS), according to newly released study findings by Mintel Research Consultancy. Over 2,000 consumers were surveyed on sweeteners, with some surprising results. Visit CornNaturally.com/Mintel for details. |
 - Colorado grocers label non-GMO food
Colorado stores including Durango Natural Foods Co-op and Nature's Oasis are adding shelf tags to identify food certified as free of genetically modified organisms by the Non-GMO Project. Store officials said most food labels don't indicate whether a product contains GMO, and small stores don't have resources to determine which products would qualify. Durango Herald (Colo.) (10/19)  | Enterprise Resource Planning automates many aspects of an organization's operations, cascading across traditional boundaries of operations, finance, manufacturing and more. As such, changes in the ERP market can cause a ripple effect in your business. Get ahead of the changing tide and trends by downloading this free whitepaper. |
| Health & Wellness |  |  | |  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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| GMA News | | | | - Will regulations change the way that saturated fat and trans fat are declared?
Daily Values, nutrient declarations, nutrition-related claims -- these are just a few aspects of nutrition labeling that are subject to change under a new FDA rule expected in late 2011. To prepare food companies for these sweeping changes, GMA will host the Get Smart: What's Coming in Nutrition Labeling Reform webinar on Thursday, Nov. 3, from 1 p.m. to 3 p.m. EDT.
During the webinar, GMA experts will cover how mandatory nutrition labeling in the U.S. has changed over the past 20 years, the specific reform options currently under consideration by the FDA and the projected timeline and general process for the proposed rule. For more information or to register, click here.
| Government & Food Safety | | | | - Cantaloupe listeria traced to unsanitary shed
An unsanitary packing shed appears to be the starting point for a listeria outbreak in cantaloupes that killed 25 people and sickened at least 123, officials said. "You're rolling around cantaloupe on uncleanable equipment and you're getting it wet and you're not cooling it-- it provides the perfect environment for listeria growth and spread," said an FDA official of the conditions at Jensen Farms, in Granada, Colo. The New York Times (tiered subscription model) (10/19)
| Editor's Note | | | | | SmartQuote | | | |  | A leader has the right to be beaten, but never the right to be surprised."
--Napoleon Bonaparte,
French military and political leader  |
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