 News about digital retail commerce |  | - MarkaVIP aims for flash-sale success in the Middle East
Jordan-based flash-sale site MarkaVIP aims to become the Gilt Groupe of the Middle East, capitalizing on the region's high per capita wealth and sophisticated fashion sense, says founder and CEO Ahmed Alkhatib. The site, which features a mix of new designers and established brands such as Burberry and Chloe, has signed about 500,000 members. Luxury Daily (10/24)  | Download GSI Commerce’s 2011 Holiday Planning Guide GSI’s 2011 holiday guide centers around the key tactics to keep top of mind. It contains a practical checklist that spans 10 critical areas of your business, and includes a workbook to help you move from concepts to planning easily. Download now » | - Study: Luxury brands' late e-commerce efforts pay off
About 81% of luxury brand manufacturers have overcome early reluctance to engage in e-commerce, and their efforts appear to be paying off. All but 2% of online traffic to luxury sites goes to those that sell online, according to a study from PM Digital. The Ralph Lauren site drew 39.2% of traffic in August, and Louis Vuitton and Gucci grabbed 11.8% and 10.9% respectively. InternetRetailer.com (10/25) - 2011 holiday trends for online retailers
The ability to ship orders faster means online shoppers around the globe could have an additional week to shop this year, and international consumers with greater buying power are expected to increase their shopping at U.S. e-commerce sites, according to E-commerce Guide's research on holiday e-commerce spending trends. eCommerce-Guide.com (10/25)  | John Jantsch invites you to go local As customers continue to rely on the Web to help them screen local businesses, local businesses must take steps to ensure that they pop to the top of online searches. Duct Tape Marketing's John Jantsch offers strategies for local marketing success in this free white paper from American Express OPEN, How to Win at the Local Marketing Game. Download your free copy now, exclusively for SmartBrief readers. |
- Young, well-off access daily deals; others cite irrelevance
A majority of affluent households and nearly half of consumers between 18 and 24 subscribe to daily-deals services, according to a report from Accenture. But among those who avoid daily deals, irrelevance of the the offers is cited as the most common reason, followed by about 1 in 4 who say the offers aren't sufficiently focused on local markets. InternetRetailer.com (10/25)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
- EBay makes inroads in China
EBay's early attempts to capture a piece of the large and growing e-commerce pie in China fell flat, but the company says it's now reaping rewards with a reinvented model that lets users in China sell to eBay users around the world. Business there grew 29% in the most recent quarter, and China is now the third-largest market for eBay-owned PayPal, the company said. San Jose Mercury News (Calif.) (free registration) (10/24) - Target's e-commerce site sees third outage
Target.com was down for nearly three hours Tuesday, the third crash for the retail chain's e-commerce since the revamped site debuted in August. At that time, the chain ceased using Amazon's e-commerce platform and built the new site in-house using technology from several other vendors. InternetRetailer.com (10/25) - Wal-Mart to start selling Square credit-card readers
Square's credit-card readers for smartphones will be available at more than 9,000 retail outlets when Wal-Mart adds the devices to its merchandise mix, Square founder Jack Dorsey said this week. Target, RadioShack, Best Buy and Apple stores already carry the gadgets. Bloomberg (10/24)  | Logistics is much more than the movement of goods and services. It's also your pre-game strategy. Before you step on the court, you need the right players running the right plays at the right time. Learn more about those key plays in this free whitepaper from UPS and get in the game of logistics. |
- Personalized video ads lift consumer favorability
Personalized and localized video ads boosted intent to purchase 37% from the effect produced by a generic ad, according to a study by online video provider Eyeview and travel site KAYAK. Gains were also seen in measures of brand favorability and loyalty. eMarketer (10/24)  | Dx3 Canada – The Canadian trade show were business gets digital – Dx3 Canada is Canada’s only trade show for digital marketers, digital advertisers and digital retailers. January 25-26th 2012, Metro Toronto Convention Centre. Click here to participate. | Shop.org Spotlight |  |  | | - Live, work, or play in Philly or Toronto?
If you'd like to enjoy a free meal with your retail peers, Shop.org is hosting two November networking dinners with stops in Philadelphia and Toronto. These free, retailer-only events offer executives a chance to network and discuss digital retail topics in a casual and relaxed environment. View the full fall schedule. - Shop.org SmartStat: Oct. 26, 2011
One-quarter of smartphone owners will use their phone to look up a retailer's information such as hours and location during the holidays. Source: NRF survey conducted by BIGresearch SmartQuote |  |  | |  | No one can possibly achieve any real and lasting success or get rich in business by being a conformist." --J. Paul Getty, American industrialist  | | | This SmartBrief was created for cpgbrokers.data@blogger.com | | Advertise | Senior Account Director: Dena Malouf (202) 407-7837 | | | | | | Recent Shop.org SmartBrief Issues: - Tuesday, October 25, 2011
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