| News about digital retail commerce |  |
- Retailers boost use of mobile channels
More than 33% of retailers operate a mobile sales channel, up from 12% a year ago, according to Boston Retail Partners. "There are really three channels retailers play in -- bricks and mortar, Web and mobile. Mobile is really making them rethink the other two channels," said principal Ken Morris. MobileCommerceDaily.com (1/30)       | Selecting a commerce platform isn't easy. Do you have the right info? Today's consumer shops from multiple touchpoints, putting you in a tough position if your platform doesn't evolve with the market. Find out what to ask from executives who recently made ecommerce platform selections. Learn more. | - Comparison shopping in stores becomes all the rage
Shoppers in bricks-and-mortar outlets are increasingly turning to their cellphones to help make decisions on what products to buy, with 25% of all handset owners using them to compare prices, according to a Pew Internet & American Life Project study. Researchers found that 52% of cellphone users actively engage with their phones in the shopping process. VentureBeat/MobileBeat (1/30), ReadWriteWeb.com (1/30) - Report: Visits to brand sites boost in-store sales
Consumers who visit branded websites spend 37% more on the brands' consumer packaged goods in brick-and-mortar retail stores and complete 47% more transactions than shoppers who don't visit the sites, according to comScore. Successful branded sites offer persuasive brand messages, useful content that's updated frequently and promotions, chats and games that engage users, the report said. InternetRetailer.com (1/30)  | 10 Principles for Building an Effective Human Capital Plan
The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more. |
 | New Media & Technology |  |  | | - Social sites drove holiday traffic
Social media drove more consumers to online retailers during the holidays, according to Buddy Media and comScore. Amazon derived 14.5% of Black Friday traffic from social websites, compared with 9% in 2010. Best Buy, Wal-Mart Stores and Target also got a boost from social media. InternetRetailer.com (1/30)  | Earn 2X rewards points on shipping costs with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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   | Costs are rising in China and Japan, prompting high-tech firms across Asia to consider new sourcing locations so they can remain efficient, while focusing more on service. What will be the impact of this behavioral shift? Learn about the findings in this free white paper. |
| Interactive Advertising | | | | - Ace Hardware engages consumers with type-in ads
Ace Hardware ads that ask consumers to repeat a message by typing it in achieved 71% engagement and a 116% improvement in for consumer purchase intent, according to Ari Jacoby, CEO and co-founder of Solve Media, which designed the campaign. The CAPTCHA-style ad was the first for retail by Solve, which normally works with automotive, entertainment, finance, travel and consumer products. MediaPost Communications/Online Media Daily (1/30) | Legislative & Regulatory | | | | - Utah lawmaker pushes for collection of online sales tax
Utah state Rep. Wayne Harper has been dealing with the issue of online sales tax for more than 10 years. This week, he is pushing forward with legislation that would require online retailers to notify customers of their tax obligation at the time of purchase and require online merchants with a physical presence in Utah to collect sales tax from in-state buyers. The Salt Lake Tribune (Utah) (1/30) | Shop.org Spotlight | | | | - NRF releases 2011 Annual Report
View a snapshot of NRF's successes within and on behalf of the retail industry by downloading a free copy of NRF's just-released Annual Report. The 2011 edition covers NRF's unprecedented Retail Means Jobs campaign, the industry's impact on Capitol Hill and thought leadership in national and international media, as well as a glimpse into all 2011 events, such as Retail's BIG Show, the Shop.org Summit and NRF's Loss Prevention Conference. Download the report.
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