| News about digital retail commerce |  |
- Staples plans e-commerce center
Office supplies retailer Staples plans to open an E-Commerce Innovation Center in Cambridge, Mass., this spring. The center's staff will focus on creating e-commerce tools for its business customers. InternetRetailer.com (1/26)       | Selecting a commerce platform isn't easy. Do you have the right info? Today's consumer shops from multiple touchpoints, putting you in a tough position if your platform doesn't evolve with the market. Find out what to ask from executives who recently made ecommerce platform selections. Learn more. | - What's behind online product reviews?
Online retailers recognize that online consumer product reviews drive sales, but some go too far when they use rebates and special offers in exchange for glowing write-ups, the Federal Trade Commission says. Researchers, including an Illinois computer science professor, are working to create mathematical models to reveal fake reviews. The New York Times (tiered subscription model) (1/26) - Brazil leads Latin America in online shopping
Online shopping is on the rise in Brazil, and the country is expected to account for more than half of all business-to-consumer online sales in Latin America by next year, according to eMarketer. About 34% of the country's Internet users are expected to make at least one online purchase this year. eMarketer (1/25)  - Retailers' bottom line is a formidable barrier to mobile payments
With technological hurdles overcome, NFC-enabled point-of-sale payments face the practical barrier of retailers who just don't see a potential benefit that would outweigh their considerable costs in implementing the technology. Moreover, given the variety of mobile payment solutions on offer, adopting one would give a retailer enhanced access to only a small portion of the market. VentureBeat (1/25)  | How to Get the Package You Need—Without Breaking the Bank
A robust benefits package can be the difference between someone choosing to work with you versus a more established competitor. But with the cost of benefits rising each year, providing a benefits package that helps you attract, retain and motivate talented people gets harder all the time. Download, 5 Ways To Manage The Rising Costs of Benefits. |
 | Companies in the News |  |  | | - Groupon debuts daily-deal kiosks in Chicago
Chicago-based daily-deal provider Groupon has placed 30 automated kiosks around its hometown that allow users to buy deals using either a credit card or a Groupon account. The company aims to expand the program to other U.S. markets. Travel Weekly (1/26) - Yahoo! Stores adds features
Yahoo! Stores launched several upgrades, including a feature that lets customers store billing information so they don't have to re-enter it each time they make a purchase. AuctionBytes (1/26)
| Interactive Advertising | | | | - Magazine action-code usage, especially in ads, soared in 2011
Led by women's magazines and ads for beauty, home and fashion, the number of scannable codes, whether quick-response codes or 2D bar codes, increased from 352 in the first quarter to 1,899 in the fourth quarter, according to a report by mobile-marketing company Nellymoser. The report also says the codes were much more common in ads than in editorial content, and ad-based codes were more likely to be activated by readers. PaidContent.org (1/26) | Legislative & Regulatory | | | | | Shop.org Spotlight | | | | - Shop.org now accepting white paper submissions
 Has your company recently published a white paper, case study, benchmarking report, or other original document that serves to educate or support aspects of the e-commerce industry? Shop.org members are encouraged to submit original materials for others in the industry to benefit from. Approved research will be featured on the Shop.org site as well as Shop.org SmartBrief. Learn more.
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