  | January 26, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Coke's interactive Super Bowl plan includes polar bears
Coca-Cola's polar bears are part of the beverage-maker's Super Bowl ad campaign, which will include TV ads and a Facebook-hosted website, CokePolarBowl.com. "The trick is to be everywhere consumers are," and Coca-Cola will have a presence with TV ads and on Facebook, Twitter, YouTube and other sites, said Pio Schunker, Coke's North American head of integrated marketing platforms and content. USA TODAY (1/26)       - 3 brands added to Pepsi's billion-dollar sales portfolio
Twenty-two Pepsi brands now are in the company's billion-dollar sales portfolio. The newest brands, announced today, include Diet Mountain Dew, Brisk tea and the Starbucks ready-to-drink beverages. "Our ability to accelerate the growth of our billion-dollar brand portfolio ... reflects the success of our product marketing and innovation initiatives, the strength of our joint venture partnerships and the power of our distribution systems," said Pepsi CEO Indra Nooyi. The Atlanta Journal-Constitution (1/26) - Kraft chefs offer culinary-trend predictions
Chefs at the Kraft Culinary Centre made their trend predictions for 2012, including a rise in vintage and ethnic desserts. Another trend is customization, with independent operators "letting diners customize their whole experience through small-bites menus to choosing cooking techniques for their proteins," said one chef. QSRMagazine.com (1/25)  | Earn 2X rewards points on gasoline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Companies roll out brown paper products
Cascades Tissue Group is introducing beige toilet paper called Moka, which it says is better for the environment than its white counterparts because it is not made with chlorine. The rollout is part of a larger trend toward brown napkins and other paper products, with Target, for example, using brown recycled napkins in its in-store cafes. The Wall Street Journal (1/25) - Green business practices are catching on, study says
The recession didn't stop chief financial officers from encouraging their companies to adopt sustainable business practices, according to a report from GreenBiz Group. "[C]ompanies recognize the material risk related to such issues as energy supplies, greenhouse gas emissions, toxic ingredients in products and water management," GreenBiz says in a news release. Successful strategies include creating games that offer incentives for going green. CFOworld (1/20)  | Top 5 HR Compliance Concerns for Small Business
Small and medium sized companies spend a lot of time focusing on core business issues, but they may overlook one of the most potentially serious and costly issues — regulatory compliance. How do you know what issues to look for in order to protect the company? Download this must-read paper that discusses the top 5 HR compliance issues. |
 - Cargill chief on staying steady in a volatile world
Gregory Page, Cargill chairman and CEO, discussed the company's strategies for supply-chain management in the midst of volatility caused by economic uncertainty, weather and politics. "When Russia elected to close its borders to wheat exports last year, the world's food system needed to react and shift trade patterns. These kinds of volatility work to Cargill's strength because we have assets in Canada, Australia, the U.S. and Argentina," he said. The Economic Times (India) (1/26)  | Principles of Checkweighing - Building an Effective Program
This essential guide is an invaluable resource of checkweighing information and a definitive reference providing an insight into all aspects of checkweighing from basic principles to implementation of a comprehensive program. Request your free copy now! |
 - P&G Facebook effort donates clean drinking water
Procter & Gamble is donating a day of clean water for every "like" on its Facebook page to its Children's Safe Drinking Water program. "As we work toward our goal to save one life every hour by 2020, we want others to play a part and share in our journey," said Bob McDonald, the company's chairman, president and CEO. Drug Store News (1/25) - Can you run a social campaign in just 20 minutes a day?
Social media doesn't have to be a time-suck, writes Ashley Zeckman. A streamlined workflow and a few tools such as Hootsuite or Seesmic make running a campaign in 20 minutes a day ambitious, but far from impossible. "Depending on your available time and social media content strategy, there are many tools that can help you accomplish more with less time," Zeckman writes. TopRankBlog.com (1/24)  | Do you have free service coverage on your printers? Lighten your load with Xerox eConcierge™! It manages your supplies automatically and provides one-touch ordering so supplies never run out. And when you use the service continuously you get free service coverage on eligible Xerox printers, a Xerox exclusive loyalty benefit. Download for free now. |
 | Retail Spotlight | | | |
| GMA News | | | | - Register for the GMA Food Labeling Workshop today
This spring, GMA will offer the popular Food Labeling Workshop on two separate dates at GMA headquarters in Washington, D.C.
From either March 20 to 22 or June 12 to 14, participate in this comprehensive three-day workshop on food labeling rules that will present the fundamentals for labeling of food and beverage products regulated by the U.S. Food and Drug Administration and meat and poultry products regulated by the U.S. Department of Agriculture Food Safety and Inspection Service.
The workshop curriculum features a practical dimension through the incorporation of the wide variety of labeling questions received by GMA's technical assistance staff from its members on a daily basis. The material goes beyond the theoretical and uses actual labels and packages to explain and illustrate key points. Register for the March or June workshop today!
| Government & Food Safety | | | |
| SmartQuote | | | |  | A committee is a group of the unprepared, appointed by the unwilling to do the unnecessary."
--Fred Allen,
American comedian  |
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