| News about digital retail commerce |  |
- E-commerce on track to beat 2011's record growth
E-commerce grew substantially last year, and it's on track to keep up the momentum in 2012 as more consumers turn to mobile shopping, and big players including Amazon and eBay continue to increase market share. "The holiday season in retail is the first time we saw numbers of real significance. It's really a crystal ball for what we're going to see in online retail in 2012," said Luxury Lab research director Maureen Mullen. Women's Wear Daily (subscription required) (1/25)       | Holiday 2011 wrap up! See what worked in 2011 and new trends for 2012. Join experts from Forrester and IBM Smarter Commerce to find out which success strategies made Holiday 2011 online retail sales the news of the season and find out how best practices can help you attract more visitors—and drive more revenue— in the coming year. | - Shop.org executive director shares passion for digital retail
 Shop.org Executive Director Vicki Cantrell took the position last year, after a career that included stints at top fashion brands including Georgio Armani and Gucci, because she passionately believes in the potential and possibilities of digital retail, she told attendees at Retail's BIG Show last week. In this 10-minute video, Cantrell shares some inspiring digital retail stories. Shop.org Blog (1/26) - Study tracks online retail order-fulfillment performance
Online retailers are moving quickly to ship orders to customers within three days but tend to process returns and issue refunds at a slower pace, according to a new study from fulfillment vendor Innotrac Corp. Over 65% of orders arrive within the three day period, while only 19% of refunds are issued in five days or less, the company says. InternetRetailer.com (1/24)  | Webinar: The Online Marketing Suite
Join GSI Commerce and e-Dialog along with guest speakers Joe Stanhope and Shar VanBoskirk from Forrester Research for this exclusive Webinar on Thursday, February 2. Find out why the Online Marketing Suite is resonating with marketers and is more relevant than ever. Register Now | - 11 social media missteps to avoid
Navigating the world of social media can be tricky, but retail marketers can learn from the mistakes of others, writes NCR digital evangelist Sundeep Kapur. His list of 11 don'ts includes running specials all the time, waiting for people to come to you and taking too long to respond to questions from customers. ClickZ (1/26)  - Chili's puts mobile barcodes on the menu
Chili's Grill & Bar has added mobile barcodes, also known as QR codes, on the menu at more than 800 restaurants. Guests who scan the codes with their smartphones can access nutritional information on the chain's seven new lower-calorie dishes. Mobile Marketer (1/25) - House of Fraser gets social to attract younger shoppers
 House of Fraser has launched a social media push to convince students to try out its online shopping site and visit its stores, many of which are located near U.K. universities. Facebook users who "like" the brand will get 10% off vouchers as part of the promotion, which aims to attract more younger and first-time shoppers. Brand Republic (U.K.) (1/25) - New flash-sale site LuxeYard comes with concierge service
LuxeYard, the latest entry into the flash-sale site arena, debuted this week with two features designed to make it stand out. Concierge service lets customers request items they would like to buy on sale. Group buying encourages members to use social media platforms to persuade others to buy particular items, and LuxeYard drops the price as more members choose the item. Los Angeles Times/Technology blog (1/25)  | How to Get the Package You Need—Without Breaking the Bank
A robust benefits package can be the difference between someone choosing to work with you versus a more established competitor. But with the cost of benefits rising each year, providing a benefits package that helps you attract, retain and motivate talented people gets harder all the time. Download, 5 Ways To Manage The Rising Costs of Benefits. |
 | Maintaining accurate inventory is at the heart of retailing. Perpetual inventory solutions are one means to that end. Download our white paper, Inventory Is the Store: How Mobility Maximizes Return on Investment, to learn how Zebra mobile inventory solutions improve inventory management by meeting your inventory where it lives on the shelves. |
 | Shop.org Spotlight |  |  | | - Think you’re an expert at online merchandising? Prove it.
If you think you know a thing or two about successful online merchandising strategies and tactics, you may be just what we're looking for! We're scouring the digital retail community for the best and brightest speakers to feature at Shop.org's 2012 Online Merchandising Workshop to be held July 16-18 in San Diego. Submit your proposal now -- the deadline for submissions is Feb. 29. Learn more. - 5 reasons to monitor competitors' pricing
Understanding one's retail competitors requires regular and accurate pricing, promotion, and assortment monitoring. In a recent addition to the Shop.org white paper library, executives from Ugam Interactive outline how to monitor competitors most effectively, including instituting reporting regularity, understanding the frequency, depth and length of competitors' promotions, reviewing historical data in order to forecast future pricing moves, and selecting the right tools to gather and analyze the data. Download the white paper.
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Four in 10 online consumers have "followed" a retailer proactively through Facebook, Twitter, or a retailer's blog. Source: 
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