| January 13, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- PepsiCo review seen as no rebuke to Nooyi
The PepsiCo board, in the midst of a strategic review, voiced continued support for CEO Indra Nooyi, even as some analysts question her vision and say the company should be split into a snacks business and a beverage business. The review results, to be announced in February, will likely focus on marketing and cost-cutting measures for soft-drink brands. The Wall Street Journal (1/13)       - Cadbury introduces candy bar on Google+
Cadbury turned to Google+ on Wednesday to launch its Dairy Milk Bubbly candy bar. The product also got a Twitter and Facebook roll-out shortly thereafter. The candy features a Blippar-enabled wrapper that allows users to access augmented-reality content. "[T]his is thought to be the first time [Google+] has been used for a product launch," David Moth writes. eConsultancy.com (1/12) - General Mills now has 50 Big G cereals
General Mills now has 50 cereals marked as Big G, meaning whole grains are their leading ingredient. The cereals, including Cheerios, Lucky Charms and Total, have a white check on the box and show the number of grams of whole grain per serving. Progressive Grocer (1/12)  | Trends |  |  | | - GMA's Black to lead food safety group
The Food Safety Preventive Controls Alliance Steering and Executive Committee, formed by the Food and Drug Administration, is being chaired by Glenn Black, GMA's director of science operations, food protection. The alliance will develop a curriculum and educational materials for the Food Safety Modernization Act of 2011. Progressive Grocer (1/12)  - Old Spice campaign has a powerful message
Ads for a new Old Spice Red Zone body spray, Danger Zone, star actor, comedian and former NFL player Terry Crews, who touts the product as smelling like power. The campaign, appearing on television and social media sites, is "targeting younger guys who might need a little more advice when it comes to blocking odor, and we felt there was no one more appropriate to offer his wisdom on the subject than Terry Crews," said a brand manager. MediaPost Communications/Marketing Daily (1/12) - Coke targets cheerful teens on Tumblr
Coca-Cola and digital-advertising agency 360i have set up a Tumblr account, Happiness Is, in a bid to win over teen bloggers with cheerful posts about music, culture and sports. The concept came about after researchers noticed that young Tumblr users generally were remarkably upbeat, Coke marketer Lisa Roebuck says. "Coke can fuel that by adding and sharing happiness that's unique to the brand while remaining appealing to a younger audience," Roebuck says. ClickZ (1/11)  | The business phone system market is constantly changing. Vendors are battling for your business with expanded feature sets and competitive pricing. How do you know which system is right for your enterprise-class business? Focus Experts have just completed a comprehensive guide for 2011 to help you assess your needs and choose a phone system that fits. |
 | Retail Spotlight | | | | - Delhaize will close almost 150 stores in U.S. and Europe
Delhaize Group said it will eliminate 5,000 jobs and expects revenue to drop 2.4%, as it closes 146 Food Lion, Bloom and Bottom Dollar Food stores in the U.S. and Europe. The company also will convert 42 Bloom stores and 22 Bottom Dollar stores in the U.S. to Food Lion stores. "Consumers continued to feel pressured in the fourth quarter due to the macroeconomic environment, and this led to a reduction in spending," said CEO Pierre-Olivier Beckers. "We also encountered an increase in competitive activity." Bloomberg (1/12)
- No-cal sweeteners may not affect blood glucose, insulin resistance
The use of zero-calorie sweeteners such as sucralose did not appear to increase blood glucose levels or elevate the risk of insulin resistance in patients, a small study in Nutrition Research revealed. Researchers studied eight normal-weight women who drank three different beverages and found no difference between sucralose and water intake regarding hunger and glucose response. FoodNavigator (1/9) - Study finds link between E. coli exposure, diabetes
Children with severe hemolytic uremic syndrome, a renal disease caused by E. coli O157:H7, who need dialysis face an increased risk of diabetes and develop diabetes at a faster pace, within 14 days of hospitalization, researchers found. A study in Diabetes Care of 44 children with HUS revealed that about one-third of those who survived the disease developed persistent diabetes. FoodSafetyNews.com (1/10)  | GMA News | | | | - Less than 1 week to register for Supply Chain Conference
Don't miss your chance to connect with your key retail customers at the FMI-GMA Supply Chain Conference -- the only supply chain event built by and for retailers and manufacturers.
At the conference, attendees will be given the opportunity to participate in interactive discussions and best-in-class sessions to help create joint ventures such as alternative fuel sourcing, reduce costs, as well as:
- Improve scheduling through sharing of data
- Learn about new technologies
- Mitigate workflow interruptions
- Discover the latest developments in product traceability
- Explore better contingency plans
- Use shopper trends data to drive inventory levels
- Optimize direct store deliveries (DSD)
Registration closes Jan. 18 –- reserve your spot today!
| Government & Food Safety | | | | - Coke and Pepsi: Our orange juice is safe
Coca-Cola and PepsiCo, which have orange-juice brands containing juice from Brazil, assured customers that their juice is safe, as U.S. officials halt imports to test for fungicide carbendazim. "Consumers are satisfied when they hear us say there is no safety issue with the Brazilian juice we use in our products and that we're working closely with and taking guidance from the FDA," said Coca-Cola spokesman Dan Schafer. The Wall Street Journal (1/13)
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