| News about digital retail commerce |  |
 | Holiday 2011 wrap up! See what worked in 2011 and new trends for 2012. Join experts from Forrester and IBM Smarter Commerce to find out which success strategies made Holiday 2011 online retail sales the news of the season and find out how best practices can help you attract more visitors—and drive more revenue— in the coming year. | | Online Retail Trends |  |  | | - Why online retailers are looking ahead to 2012 holidays
 Online retailers booked a record holiday season but they're not content to rest on their laurels, writes Shop.org's Fiona Swerdlow. Instead, many are already planning new strategies for the 2012 season, with plans for better inventory allocation to the online channel, continued infrastructure upgrades and ramped-up investments in SEO and SEM. Shop.org Blog (1/24)      - Vietnam sees rise in online shopping, daily deals
 One-third of Vietnam's 88 million people are online, and e-commerce and social sites are growing in the country, which has already spawned more than two dozen Groupon-like daily deal sites. One major challenge: Few consumers have credit cards or use online payment services so merchants must figure out how to collect cash payments. Bloomberg Businessweek (1/19)  | The Business Platinum Card® from American Express OPEN
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  - The 4 C's of effective content marketing
Content marketing both tells a story and focuses on consumer needs, writes Riverside Marketing Strategies President Heidi Cohen. Her four pillars of content marketing are the context that provides the basis for the brand message, the channel that distributes the message, the connections needed to build relationships over time and the commerce side that supports sales. ClickZ (1/23) - 12 tips for doing global e-commerce right
Selling your wares around the world isn't simple, even in the age of the Internet, writes travel blogger Uttoran Sen. For starters, only 27% of online users speak English, which means learning enough of another language to understand the consumers in the country where you hope to do business. His other tips include: research the culture, visit the country and keep up with your competition. Copyblogger (1/23)  | 10 Principles for Building an Effective Human Capital Plan
The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more. |
 | Companies in the News | | | | - President of Gilt Groupe's Park & Bond exits
Park & Bond president John Auerbach has left the men's fashion site started by Gilt Groupe amid a restructuring that resulted in 80-90 layoffs. Nathan Richardson, president of local daily deal service Gilt City, will also leave as part of the restructuring, which comes as Gilt Groupe positions itself to go public. Women's Wear Daily (subscription required) (1/23) - Lowe's ad campaign steers shoppers toward mobile
Lowe's is showing off its mobile shopping options with a new ad campaign to promote both its products and its iPhone application. Customers who access the company's mobile-optimized site can get information on past purchases and browse how-to libraries in addition to shopping. MobileCommerceDaily.com (1/23)
 | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | Shop.org Spotlight | | | | - How Internet Retailer 1000 companies handle shopping cart abandonment
With shopping cart abandonment rates rising, Listrak recently reviewed the check-out process and shopping cart remarketing tactics of the Internet Retailer Top 1000 retailers. In a recent addition to the Shop.org white paper library, Listrak identifies numerous opportunities for retailers to recover abandoned carts, including the number, timing, and content of follow-up messages, as well as how retailers can significantly improve the check-out process to mitigate cart abandonment in the first place. As a bonus, this paper includes a "look book" appendix that reviews cart recovery e-mails from 20 retailers. Download the white paper.
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European retailers remain the most globally active, operating in an average of 11.7 countries. Source: 
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