| News about digital retail commerce |  |
- What are the most-shopped online categories?
Books, clothing and consumer electronics are among the categories consumers shop for most often online, according to new data from NPD Group. Almost half of survey respondents said they have shopped for books, stationery and office supplies within the last year, with clothing and electronics tied at 46%. InternetRetailer.com (1/24)       | Benchmark Your Online Performance with The RKG Digital Marketing Report
The essential tool for online marketers. We digest mountains of data into clear insights on paid and organic search, social, comparison shopping and multichannel attribution. Download your complimentary copy to benchmark your program and identify opportunities for 2012. | - Study: Online retailers made progress against fraud in 2011
Online merchants made substantial progress in their efforts to fight fraud last year, and saw the lowest level of fraudulent orders since Visa subsidiary CyberSource began compiling data 13 years ago, an annual study shows. Losses due to online fraud rose slightly in 2011, to $3.4 billion, indicating that fraudsters are targeting pricier items. Bank Systems & Technology (1/24) - Digital-music sales rose 8% last year
Online shoppers worldwide boosted spending on digital music 8% last year, to $5.2 billion, compared with a 5% increase in 2010, according to an industry group. More than half of music revenue in the U.S. and South Korea comes from downloads, the trade group said. InternetRetailer.com (1/23)  | Learn How to Cut HR Costs Without Cutting Production
Entrepreneurial execs know that they need to follow the rules, but they may not realize which decisions will lead to the two vital components that help keep HR costs low. The following paper focuses on minimizing human capital expenses in four key areas. Download the white paper, An Executive’s Guide to Cutting HR Costs to learn more. |
 - Are you protected against patent trolls?
Website developers and e-commerce companies are dealing with the growing threat of patent infringement lawsuits from entities known as "patent trolls" that have acquired specific pieces of technology that are commonly used in developing e-commerce sites. The first step in protecting yourself is making sure that your website developer indemnifies you from third-party patent infringement lawsuits, writes IP lawyer Jeff Jacobson. Practical eCommerce (1/24) - What mobile payments mean for merchants
Services that let customers pay with a tap of their smartphones are on the rise, and eventually the new systems could lead to two possible transformations at the store level, writes Mobiquity's Jonathan Stark. Traditional checkout lines may become a thing of the past as more stores arm associates with tablets, he writes, and more brick-and-mortar stores could become showrooms to display products customers will buy via their mobiles. MobileCommerceDaily.com (1/24) - An e-mail strategy that aims to boost conversions
 Online shoppers have a myriad of reasons for not clicking the "buy" button, most of which indicate that the consumer is still interested in making a purchase, writes marketing blogger Rebecca Gutner. She shares a series of steps aimed at convincing the consumer to come back and make a purchase, starting with a series of e-mail reminders. HubSpot.com (1/23)  - EBay aims to find PayPal chief by June
EBay expects to name a replacement for Scott Thompson, who resigned as head of PayPal to become CEO at Yahoo!, in three to six months, said CEO John Donahoe, who is serving as the division's interim president. Bloomberg (1/24)  | To make a retail operation truly customer-focused, retailers need to connect customer’s interactions, drive better decisions using science and insight, and optimize operations for efficiency. Retailers who focus on discerning customer sentiment and creating a customer experience will win customers’ long-term loyalty. Learn more. |
| Shop.org Spotlight |  |  | | - How to predict your shoppers' future buying habits
Despite the flow of rich new behavioral data, most e-commerce firms are still relying on methods that were developed many decades ago -- if they're engaging in any customer analytics activities at all. In a Jan. 31 Shop.org webinar, Peter Fader, co-director of the Wharton Customer Analytics Initiative, will present highlights of recent findings from the initiative, tips for predicting customers' future behavior using past behavioral data alone, and specific case studies on proven behavioral models. Learn more. - If you're reading this, you could be eligible to win $25,000
Retail employees and business owners, this contest is for you! NRF's recently announced This Is Retail video contest is a nationwide search to find the most interesting retail stories in America. To participate in the contest, contestants will create a two-minute video sharing their retail story -- highlighting how their company positively impacts shoppers or the community, their role in the creation of a new innovative product or technology, or how an initiative will generate new jobs to boost the economy -- and compete to win up to $25,000. Learn more.
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Half of all online buyers are light users and spend on average just $30 per transaction. Source: 
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