| News about digital retail commerce |  |
 | 6 Best Practices for Competitor Price Monitoring
Everyone is monitoring their competitors’ prices, but few are doing it well. Learn how to get the most from your competitive intelligence investment by having the best data and ensuring it is used to improve your market position and pricing. |  | How to Get the Package You Need—Without Breaking the Bank
A robust benefits package can be the difference between someone choosing to work with you versus a more established competitor. But with the cost of benefits rising each year, providing a benefits package that helps you attract, retain and motivate talented people gets harder all the time. Download, 5 Ways To Manage The Rising Costs of Benefits. |
 - 7 tips to improve your landing pages
Great landing pages include a clear, concise call to action that lines up with your brand's offline promise, writes Optify co-founder Erez Barak. His seven tips also include using simplified designs, less text and properly sized images. Search Engine Watch Feed (1/23)      - Online retailers face more patent fights
Patent holders for e-commerce technology increasingly are suing or threatening to sue online retailers of all sizes. Their letters typically demand a licensing fee of at least $50,000 to avoid a patent-infringement lawsuit. Some e-commerce companies said they've received as many as 10 letters in the past year. InternetRetailer.com (1/20)  | The 2012 Email Evolution Conference
February 22-24, 2012 | Westin Diplomat Resort & Spa, Hollywood, FL
For everything email and more, EEC12 is where it’s at. This tried-and-true event focuses on the best ways to capitalize on the high ROI this low-cost communication tool can provide both on its own, and integrated with social, search, mobile, video and other email enhancers. Register now for early bird savings! |
 | Hot Topics |  |  | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | |  | Earn 3X rewards points when you fly with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | - Sites with too many ads at the top could fall in Google rankings
Google has tweaked its search algorithm to weed out sites that includes too many ads and not enough other content above the fold. "Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don't have much content 'above-the-fold' can be affected by this change," said Google engineer Matt Cutts. InternetRetailer.com (1/20) | Shop.org Spotlight | | | |
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