Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/dsgcCaiGapCceAzACidawJBWcNJcbx
| News about digital retail commerce |  |
- 12 factors that influence online buying decisions
 Human beings in effect have three brains that collaborate when it comes to decision making -- one evaluates facts and figures, the second processes emotions and gut reactions and the third is the tie-breaker between the two, Eight by Eight's Amy Africa told attendees at Retail's BIG Show. She shares a list of 12 factors retailers can use to tailor their websites to the way our brains make buying decisions. Shop.org Blog (1/18)       | Benchmark Your Online Performance with The RKG Digital Marketing Report
The essential tool for online marketers. We digest mountains of data into clear insights on paid and organic search, social, comparison shopping and multichannel attribution. Download your complimentary copy to benchmark your program and identify opportunities for 2012. | | Online Retail Trends |  |  | | - Online sellers aim to make wine accessible
A number of wine-selling websites are operating in the U.S., U.K., France and Australia, with mixed results. Online wine sales reached about $4 billion last year, and several U.S. sites are using social media and discounted prices to make wine more accessible and approachable for less-sophisticated wine fans. Reuters (1/17)  |  |  | | See how Cardmembers use American Express OPEN Cards to help run their business:
“I put all Membership Rewards® points back into the business for goods, products, or travel and I'll be using them to get a new voice-internet-phone system installed.” - Lenie Ramos Trent, little twig
With The New Business Gold Rewards Card, you can redeem Membership Rewards points for your essential business needs.
LEARN MORE & APPLY | |  |  |  |
  | New Media & Technology | | | | - Can consumers exploit their own data?
Consumer data collection and aggregation is a multibillion dollar business, as companies look to target potential customers based on their interests, online habits and demographic profiles. Now a slate of new efforts are looking to give consumers more control over how their data is used, by developing ways for consumers to rent their online attention to marketers. Adweek (1/17) | Companies in the News | | | | - Google rolls out privacy-focused ad campaign
Google launched "Good to Know," a national ad campaign that focuses on helping consumers protect their personal information online. The company was criticized recently for Search, plus Your World, a feature that combines social-network content from Google+ with search results. Los Angeles Times (1/17) - DisneyBaby.com connects parents, baby gear
Walt Disney Co. has added another piece to its marketing mosaic with DisneyBaby.com, a site that allows parents to share baby pictures, among other things. The site comes out of its Babble.com acquisition and features Disney wear for babies as well as a Huggies major sponsorship. The Wall Street Journal (1/17) - Instagram attracts 200 brand followers
About 200 brands including Starbucks, Puma, General Electric and Levi's are using Instagram for marketing through mobile photo sharing. Brands accumulate followers, much like Twitter, who get photos in areas of their interest. The San Francisco startup runs on only nine employees, yet closed a $7 million venture-capital round in February. Advertising Age (tiered subscription model) (1/17)
| Shop.org Spotlight | | | | - 5 digital retail trends to watch in the next 5 years
There is a paradigm shift going on in retail right now, said Mitch Joel, president of Twist Image. The retail world no longer needs to ask itself if consumers want mobile or social or apps -- consumers want all of those things. The question is, how should retailers proceed going forward? What will go on in the next five years? In a recent Retail's BIG Show session, Joel offered five ideas to get retailers moving in the right direction. Read more. Retail's BIG Blog (1/17)
| SmartQuote | | | |  | Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity."
--George S. Patton,
U.S. Army general  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | | Senior Account Director: Dena Malouf (202) 407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Tuesday, January 17, 2012
- Monday, January 16, 2012
- Friday, January 13, 2012
- Thursday, January 12, 2012
- Wednesday, January 11, 2012
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2012 SmartBrief, Inc.® Legal Information |
|
India's fast-growing e-commerce industry is facing a severe shortage of skilled labor and struggling to keep positions filled in a time when the attrition rate for non-senior engineers is about 65% and the country still lacks a deep pool of qualified applicants, this story says. 
NRF forecasts retail industry sales to rise 3.4% in 2012. Source: 
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.