| News about digital retail commerce |  |
- J.C. Penney to close down Clad site
J.C. Penney and Hearst will close down the Clad men's site, a collaboration between the retailer and Esquire magazine that launched last November. The move comes amid a sweeping reorganization under Penney's new CEO, Ron Johnson. Women's Wear Daily (subscription required) (1/29)       | Increase Engagement with More Targeted Messaging
What’s the number one reason people unsubscribe from email? The content consistently does not relate to them. Customers want 1-to-1 communication. By developing a more targeted email strategy, your customers receive messages specifically designed for them. Learn more at www.igodigital.com/targeting. | - Custom shirts find new customers online
Online outlets including J.Hilburn and ShirtsMyWay.com are combining fashion advice with cutting-edge technology to drive down the cost of custom-made dress shirts. More men are opting for custom shirts, which can be made to order and delivered within three weeks, at a cost of about $100 apiece. Los Angeles Times (1/29)  | Webinar: The Online Marketing Suite
Join GSI Commerce and e-Dialog along with guest speakers Joe Stanhope and Shar VanBoskirk from Forrester Research for this exclusive Webinar on Thursday, February 2. Find out why the Online Marketing Suite is resonating with marketers and is more relevant than ever. Register Now | - Tips to make mobile barcode campaigns more effective
Marketers can create more effective mobile barcode campaigns by thinking through the way the technology will work for them rather than just jumping on the bandwagon, writes 2D Barcode Strategy founder Roger Marquis. First and most important -- codes should link to content that offers your customer something of value and a call to action. iMedia Connection (1/27) - Online retail sites to get more personal
E-commerce sites already have reams of customer data, and the best ones are figuring out how to use the information to make the shopping experience increasingly personal. "In the future, the best retail sites will know you much better and show you things that are much more relevant," says Kleiner Perkins partner Aileen Lee. TechCrunch (1/29)  | How to Get the Package You Need—Without Breaking the Bank
A robust benefits package can be the difference between someone choosing to work with you versus a more established competitor. But with the cost of benefits rising each year, providing a benefits package that helps you attract, retain and motivate talented people gets harder all the time. Download, 5 Ways To Manage The Rising Costs of Benefits. |
 | Hot Topics |  |  | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - Facebook could set record with IPO
Facebook could raise as much as $10 billion with an initial public offering of its stock, according to sources, who say the company could file with the Securities and Exchange Commission as early as Wednesday. The IPO -- expected to occur between April and June -- would be the largest ever by an Internet company and could value the company at as much as $100 billion. The Wall Street Journal (1/28) - BeachMint plans 2 new sites
E-commerce company BeachMint, which operates online retail sites including JewelMint.com, StyleMint.com and BeautyMint.com, has raised $35 million in new funding. The company plans to use part of the funds to launch two new sites and to expand into new markets. InternetRetailer.com (1/27)  | Earn 2X rewards points on gasoline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | - More ad targeting should follow Google unification
Now that Google has consolidated its privacy policies, the anonymous data aggregated from numerous logged-in sites should prove a boon to ad targeting. Watching a video on YouTube could trigger a related ad in Gmail, for example. Adweek (1/27) | Shop.org Spotlight | | | | - Want to speak at Shop.org? Submit your session idea by May 20.
Be a part of the hottest digital retailing event of the year -- Shop.org's 2012 Annual Summit, Sept. 10-12 in Denver. The call for speakers has now officially opened as the event team scours the industry for the best in digital retailing to share their insights through a few different speaking opportunities: Online Retail Boot Camp, 205 keynote sessions and 16 breakouts. The deadline to submit proposals is May 20. Learn more. - Creative versus operations: How to free marketers to do marketing
Today's CRM and business intelligence platforms are powerful tools for retail marketers, but perhaps it's time to differentiate marketing creative professionals from marketing operations. In a recent addition to the Shop.org white paper library, executives from eClerx examine the obstacles that accompany effective CRM and marketing automation system development, and demonstrate how outsourcing parts of the marketing lifecycle helps to remove those obstacles while improving cost savings, agility, operational excellence, risk mitigation, and costs and resources. Download the white paper now.
| SmartQuote | | | |  | Motivation is like food for the brain. You cannot get enough in one sitting. It needs continual and regular top ups."
--Peter Davies,
British composer and conductor  |
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Online sales of luxury goods grew 68.8% in China last year, and sellers of authentic designer bags, clothing and jewelery see vast potential for growth as wealthy consumers pass up the plethora of knockoffs in search of the real thing. 
Half of consumers surveyed have accessed customer reviews in-store using their mobile device. Source: 
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