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| News about digital retail commerce |  |
- Organizing a retail company in a multichannel age
A panel of retail executives at Retail's BIG Show shared advice on how to organize multichannel retailer businesses to ensure that all the pieces work together to best serve customers in a digital age. Panelists, including Sheplers Western Wear CEO Bob Myers, agreed that the e-commerce team should report directly to the CEO instead of being part of marketing or another department within the organization. Shop.org Blog (1/19)       | Holiday 2011 wrap up! See what worked in 2011 and new trends for 2012. Join experts from Forrester and IBM Smarter Commerce to find out which success strategies made Holiday 2011 online retail sales the news of the season and find out how best practices can help you attract more visitors—and drive more revenue— in the coming year. | | Online Retail Trends |  |  | | - Tablets usher in the era of the "T-shopper"
After e-commerce and "m-commerce," the online world seems to be moving on to "t-commerce" -- Zmags and Equation Research report that 87% of tablet-computer owners used their slates to browse, research and buy products during the holiday shopping season. More than half of tablet owners use the devices for shopping at least once a week, the research found, and a third of them do so even more often. MediaPost Communications/Mobile Marketing Daily (1/16) - Get creative to build buzz with Pinterest
Pinterest is essentially an image-sharing site, but it's still a potentially fruitful space for online marketers, writes Kaila Strong. The obvious place to start is by sharing visual content, but Pinterest can also serve as a useful platform for staging contests, highlighting customer-created content or conducting market research. "With a bit of creativity and research you're bound to find a way to use the new platform," Strong writes. SearchEngineWatch.com (1/19)  | Earn 2X rewards points on gasoline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  | New Media & Technology | | | | - 6 online retailers get innovative with YouTube
Online retailers are getting creative with YouTube videos aimed at connecting with prospective customers. JewelMint's online campaign features monthly videos starring Kate Bosworth, Macy's Backstage Pass series of 100 videos includes fashion advice from designers including Michael Kors and Rachel Roy, and Orabrush uses comedy to sell its tongue-cleaning products. Practical eCommerce (1/18) - Convergence, context coming to mobile commerce
Mobile-enabled retail and m-commerce are likely to see rapid changes this year, as retailers figure out better ways to integrate mobile into the in-store experience and use mobile technology to further personalize offers and promotions to individual shoppers, writes Modiv Media vice president John Caron. Forbes (1/16) | Companies in the News | | | |
| Interactive Advertising | | | | - ComScore: Many ad impressions go unseen
A comScore study showing that almost a third of Web ads don't make any impression at all comes out as the company is touting its Validated Campaign Essentials tool. ComScore adds that geo-targeting is typically 4% off and that 72% of ads are running aside content the advertiser would not consider "brand safe." PaidContent.org (1/18) | Shop.org Spotlight | | | | - How Ralph Lauren leverages digital to tell the brand story
The Ralph Lauren brand story is a storybook tale told by great storytellers. In a recent session at Retail's BIG Show, Executive Vice President David Lauren described the company's driving marketing concept as "merchantainment," the seamless blending of merchandising and entertainment. From iPad advertising to the site experience of the World of Ralph Lauren, Lauren shares how this classic brand stays modern through digital innovation. Read more. Retail's BIG Blog (1/18) - NRF CEO shares industry issues, policy debates to watch in 2012
 NRF President and CEO Matthew Shay took to the main stage Monday at Retail's BIG Show to update the industry on trends for the coming year that will shape retail. Watch Shay's full remarks as he explains why the retail industry has been "a source of strength during an otherwise sluggish economic recovery," three trends the retail industry will see in 2012, NRF's economic forecast for the year, and what messages NRF will be taking to Capitol Hill to ensure that retail has a voice as big as its economic footprint. Watch the video. Retail's BIG Blog (1/16)
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