GMA's Stasz discusses food-waste prevention

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January 24, 2012 News for the food, beverage and consumer packaged goods industry   Company Watch    General Mills' "Star Wars" tie-in includes collectibles About 10 million boxes of Big G cereal will contain a pen featuring a "Star Wars" character as part of a tie-in between General Mills and "Star Wars: Episode I -- The Phantom Menace 3D." The partnership also will include temporary tongue tattoos with Fruit Roll-Ups Mini Rolls and a glow-in-the-dark yogurt tube called Slurp Saber for Yoplait Go-Gurt. MediaPost Communications/Marketing Daily (1/24)      Drinks with citicoline have people thinking Companies are launching beverages and dietary supplements containing citicoline, a molecule found in the body and brain that may speed production of brain cell membranes and neurotransmitters. It is sold by Spain's Ferrer Group in the U.S. under the name CerAxon, and does not need FDA approval because it is classified as a "medical food." The Wall Street Journal (1/24)      There's a bigger story on HFCS. Read all about it. Changes are happening now with sweeteners. Get the whole story on HFCS with The Changing Ingredient Game, the business case on HFCS. See what scientific experts have to say. Find out what consumers really think. Get the facts on HFCS. Download the white paper: CornNaturally.com/BizCase/WholeStory   Trends    Chocolate trends focus on nutrition and ingredients Innova Market Insights researcher Lu Anne Williams has identified 10 trends in the chocolate industry, including products made with natural and sustainable ingredients and with clear information about ingredients' origin. The aging population and demand for protein are creating nutrition niches that can be filled with chocolate, she said. ConfectioneryNews.com (France) (1/23)      GMA's Stasz discusses food-waste prevention Meghan Stasz, GMA's director of sustainability, said sustainability must take into account both packaging waste and food waste so "sustainable packaging that also prevents food waste is really a win all around." GreenerPackage.com (1/23)        How to Get the Package You Need—Without Breaking the Bank A robust benefits package can be the difference between someone choosing to work with you versus a more established competitor. But with the cost of benefits rising each year, providing a benefits package that helps you attract, retain and motivate talented people gets harder all the time. Download, 5 Ways To Manage The Rising Costs of Benefits.   Corporate Social Responsibility    Pepsi and Coca-Cola show that CSR can be good for business PepsiCo and Coca-Cola are developing far-reaching corporate social responsibility initiatives designed to have an impact while improving their balance sheets. PepsiCo CEO Indra Nooyi and the Inter-American Development Bank are helping Mexican farmers produce sunflower oil at market price, which gives the company a steady local supply. Coca-Cola is leveraging its supply chain to help Asian and African women set up micro-distribution centers, spurring economic development and ensuring product availability to remote retailers. PolicyMic (1/23)      E-mail Marketing Best Practices for Small Business How do you create a high-quality list, provide relevant content, and help ensure e-mail delivery? In this free white paper from American Express OPEN, you’ll learn how to create effective e-mail marketing campaigns. Download your free white paper, E-Mail Marketing: Best Practices for Small Businesses.   Advertising & Marketing    Clorox and Spanish TV network collaborate on health campaign Clorox launched a campaign with Spanish television network Vme that encourages viewers to get a flu shot, wash their hands regularly and disinfect surfaces. The campaign, airing on Vme and Clorox Latino Facebook pages, includes a song composed by Suni Paz and performed by Minerva Borjas, a Vme host. Drug Store News (1/23)      WILD Flavors, Inc. — WILD offers a flavor line just for the Chef! Without compromising the quality and creative signature of the Chef, Chef Shortcuts® replaces traditional culinary and savory techniques in a fraction of the time. WILD's Chef Shortcuts® products are versatile and practical for countless applications!   Retail Spotlight    Lower-priced guaranteed-value line returns to GIANT GIANT Food Stores is again offering a guaranteed-value line, with 60% of items $2 or less. The line's 200 products, including cereal, meat, dairy items, laundry detergent and beauty products, cost 20% to 25% less than the national-brand price. Centre Daily Times (State College, Pa.) (1/22)      Principles of Checkweighing - Building an Effective Program This essential guide is an invaluable resource of checkweighing information and a definitive reference providing an insight into all aspects of checkweighing from basic principles to implementation of a comprehensive program. Request your free copy now!   Sponsored Content    Does Your Business Website Need A Moderator? Jacob Harper Eric Ries: Are You Wasting Your Time? Anonymous Curation vs. Content Creation in 2012 Tim Berry Reduce Customer Service Expenses Using Twitter and Facebook Julie Rains Give Employees a Sense of Ownership Mike Michalowicz   Health & Wellness  The difference between food intolerance and allergy Though about 20% of the population claims to have food allergies, the actual number is between 3% and 4%, said Hugh Sampson, director of the Jaffe Food Allergy Institute. Many people confuse less-serious food intolerance with allergies or don't realize their reactions to foods have changed over time. The Washington Post (1/23)        GMA News  Are you registered for the food and beverage industry's premier litigation conference? It's not too late to join your industry peers at GMA's 2012 Food Claims & Litigation Conference, Feb. 21 to 23 in Dana Point, Calif. This year's expanded agenda features top in-house counsel and private practice attorneys who will conduct sessions on a wide range of the sweeping litigation of the current and future issues facing the consumer products industry. At the conference, you will: Deepen your understanding of product liability claims and learn the practical how-to litigation management strategies that will help protect your company avert risk and minimize reputational damage. Gain unique industry insight into the changing landscape of food claims in the years ahead. Critically evaluate and discuss case studies in consumer product litigation involving topics ranging from food borne illnesses to "all natural" product claims. Don't miss your chance to experience all this and more at the Food Claims Litigation Conference -- the only specialized litigation conference built by and for the consumer products industry. Register now.      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools Position Title Company Name Location Director of Supply Chain Management Aurora Organic Dairy US - CO - Boulder Organic Compliance Manager Aurora Organic Dairy US - CO - Boulder Click here to view more job listings.   SmartQuote  A great deal of talent is lost to the world for want of a little courage." --Sydney Smith, British writer and cleric          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? 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