  | July 19, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Kellogg's loyalty program offers groceries and prizes
Kellogg launched a loyalty program that gives rewards and a daily chance to win $200 worth of groceries when consumers register online and input codes found on packages. "We are teaming up with several exceptional partners to offer some truly exciting rewards, including movie tickets, great toys and books, digital rewards such as music and e-books, gift cards, sports equipment, along with coupons off Kellogg products," said Larry Bruck, senior vice president of global media and marketing. CSP (7/18)       - SodaStream adds Kool-Aid flavors
SodaStream International expanded a partnership with Kraft Foods to add Grape, Cherry and Tropical Punch Kool-Aid for its carbonated-drink system. Kraft already makes Country Time and Crystal Light products for SodaStream. "Adding Kool-Aid will attract even more people to enjoy our flavors with personally made carbonation," said Doug Weekes, Kraft's vice president of beverages. Consumer Goods Technology News (7/18), Chicago Tribune/Reuters (free registration) (7/18), Just-Drinks.com (7/18) - Mountain Dew goes global with Batman tie-in
PepsiCo's Mountain Dew brand is launching a global promotion for the Batman movie "Dark Knight Rises" and its Dark Berry flavor inspired by the film. In its first global effort for a film and flavor, some 800 million bottles and cans with "Dark Knight" images will be available in 20 countries. Variety (subscription required) (7/18)  | Earn 5X Points on select Business Expenses for the first 3 months†
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  - Questing for coffee's future
As coffee production slows in Colombia and Brazil, companies are searching the world to find new breeds of wild coffee that can be developed. "The holy grail is a heat-resistant varietal that provides quality coffee," said Patrick Criteser, CEO of private-label coffee supplier Coffee Bean International, which is part of World Coffee Research, a nonprofit seeking coffee varieties financed by Peet's Coffee & Tea, J.M. Smucker and other companies. The Wall Street Journal (7/18) - Mintel: Tea sales up 5.1% in 2011
Sales of tea and ready-to-drink tea drinks rose 5.1% in 2011 to $4.3 billion, according to a Mintel report, which notes ready-to-drink tea accounted for most of the growth. With consumers listing flavor as the top reason they drink tea, companies including Arizona, Snapple and Sweet Leaf have introduced beverages that combine iced tea and lemonade. BevIndustry.com (7/18)  | Supply Chain Management | | | | - Expert: Healthcare law benefits supply chains
Trading analyst Joe Ruggieri of International Strategies & Investing said the federal health care law will help healthcare service providers manage their supply chains and forecast revenue. Demand for products and services will increase when more people have health insurance, he said. SupplyChainDigital.com (7/17) - Lay's will let Facebook fans vote in new chip contest
Lay's is conducting a contest to select a new flavor of potato chip, offering a million-dollar prize and letting Facebook fans determine the winner. The idea follows similar promotions by Samuel Adams, Arizona Iced Tea and McDonald's. Lay's first rolled out the idea abroad, where winning flavors included Caesar-salad (Australia), shrimp (Egypt) and sausage (Poland). USA TODAY (7/18)  | Scan as fast as you work. Scan as fast as 60 pages per minute with the new Canon DR-M160 and increase your productivity with a bigger daily scan volume of up to 7,000 pages. The document quality is improved with a scan resolution as high as 600 DPI.
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  | Retail Spotlight | | | |
| Health & Wellness | | | | - Survey finds gluten-free moving to the mainstream
In a survey by online health-and-wellness retailer Vitacost, half of respondents said they eat only gluten-free products, while 38% said they eat gluten-free items occasionally. Among those who eat no gluten, 13% said they have celiac disease, 40% said gluten upsets their stomach and 31% consider gluten-free food healthier. Progressive Grocer (7/18) - Mintel: Health attributes drive juice sales
Health attributes are a top consideration for juice-buyers, notes a Mintel report that finds 40% of those buying 100% fruit juices seek formulations with added vitamins and minerals. Juice and juice drink consumption has remained at the same level between 2008 and 2010, but orange juice sales have declined between 2006 and 2010, finds the report. BevIndustry.com (7/18) | GMA News | | | | - FDA's changing culture -- what does this mean for you?
FDA's culture is rapidly changing in important ways that will affect every packaged food company. On Wednesday, Aug. 1, from 3-4 p.m., Joe Levitt, a 25-year FDA veteran and now a partner at Hogan Lovells, will tell you what you need to know regarding these historic culture changes at the FDA and how it will affect your next inspection during the FDA's Changing Culture: What It Means for Your Next FDA Inspection webinar. Joined by experienced industry experts, Levitt will outline several key areas of preparation for an inspection, who needs to be involved from the plant and from corporate, the importance of developing effective in-plant policies, what to share with the inspector, and how to facilitate positive interactions between plant personnel and FDA inspectors. Register today.
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