   | July 27, 2012 | | CONNECT WITH SMARTBRIEF |  |  | |  | | | The Leaderboard |  | | |  | - Why bosses should tune into the London Olympics
The Olympic Games officially start today, and business leaders should keep a close eye on the way the event is handled, writes Mike Myatt. The Games offer a master class in branding and organizing a huge and complex enterprise with multiple stakeholders, Myatt explains. Forbes (7/26)       - The reasons top salespeople sometimes struggle as managers
Top-performing salespeople might not succeed as managers for a number of reasons; for example, they might not be adept at handling administrative tasks, writes Janet Spirer of Sales Horizons. Also, they might not be good at providing guidance to other sales representatives, she notes. One company, Boston Scientific, handles these issues by looking to promote people who have already exhibited leadership skills. SalesTrainingConnection.com (7/25)  |  | Experian has joined forces with Moody's Analytics to create a business index and detailed report that provides insight into the health of U.S. businesses. The new Experian/Moody's Analytics Small Business Credit Index is reported quarterly to show fluctuations in the market and discuss factors that are impacting the business economy. Download the free report now! |
 | | | Sales Strategies | | | |  | - The value of a solid sales coach
Salespeople should strive to identify "coaches," who are people within the customer's company who will advocate for you and your solution, Steve W. Martin writes. "The information you get from these coaches can be used to determine your standing in an account, and help determine your course of action." But some people who seem to be coaches might not be trying to help, he warns. Harvard Business Review online/HBR Blog Network (7/25) |  | The Essentials of Sales Kit - Includes a Free ABC of Sales eBook Download this kit to learn everything you need to know about Sales. The Essentials of Sales Kit - 2012 Edition, brings together the latest in information, coverage of important developments, and expert commentary to help with your Sales related decisions. |
 | | - CPG giants meet or beat earning expectations
Consumer packaged-goods firms Unilever, Colgate-Palmolive, Kimberly-Clark and Colgate each posted quarterly sales growth that met or exceeded investor expectations, with all but L'Oreal saying they had recently increased their marketing budgets. Procter & Gamble, by contrast, lowered its quarterly forecasts for earnings and organic sales. Advertising Age (tiered subscription model) (7/26) | App Update | | | |  | - Using Pinterest to build your brand
Some brands are finding success on the social networking site Pinterest, which can be useful for building customer engagement. "It's not about self-promotion. It's all about taking the time to look at other people's content and engaging -- leaving comments on other people's pins, repinning," said Tamara Littleton of eModeration. Resources such as iGoDigital's Pinterest Tracking Tool are helping brands to improve their efforts on the site. E-Commerce Times (7/26) |  | Knowing your customer better comes with undeniable benefits. But challenges arise from behaviorally-targeted advertising with critical caveats on the management of personally identifiable information. Learn to balance profitable marketing, regulation and consumer trust in this FREE white papaer. |
 | |
- Twitter users share strange wedding vows
More people are opting to write their own wedding vows and some are thinking about including some unusual promises. This article includes eight such vows provided by Twitter uses. "'I wanna shut down the club with you' will hopefully be a phrase in my wedding vows," one person tweeted. The Huffington Post (7/25)  | If your pipeline is full of early stage deals that haven't progressed in weeks or months, it's likely you've rushed them to opportunity management rather than nurturing them through their buyer's journey."
|
| | SmartBrief on Sales Partners |  |  |  |  |
| SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! | | |
| This SmartBrief was created for cpgbrokers@gmail.com |
| | | | | | | Recent SmartBrief on Sales Issues: - Thursday, July 26, 2012
- Wednesday, July 25, 2012
- Tuesday, July 24, 2012
- Monday, July 23, 2012
- Friday, July 20, 2012
| | | Lead Editor: Brooke Howell
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2012 SmartBrief, Inc.® Legal Information | |
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.