  | News about digital retail commerce |  |
 | Could you get more ROI from CRM?
It's no secret that closer customer relationships generate more sales. But if you haven't introduced your associates to the power of advanced clienteling, you haven't even begun to realize your full profit potential! Learn how with our in-depth White Paper: Five Steps to a Better Class of Clienteling. Download your copy now! |
 - Sportswear brands, online retailers find favor in China
Sportswear brands Nike, Adidas and Li Ning topped the list of favorite brands among China's consumers from OC&C Strategy, and online retailers Taobao and Amazon China rounding out the top five. "Within China, B2C e-commerce sales increased in just five years from RMB 4 billion to RMB 180 billion in 2011, and it is not going to stop here," said partner Wai-chan Chan. Marketing-Interactive.com (Singapore) (7/16)       | Hiring exceptional talent is critical to the success of your business. Whether it’s the executive who offers visionary leadership, or the sales professional who won’t settle for less than 100%, a business needs great people to thrive. This guide provides best practices for securing the top talent you need to drive business results. |
 - Only half of brands track and follow up on social buzz
With 46% of U.S. Internet users "venting frustration about a poor service experience" via social media, per American Express, brands need to focus on how to respond more effectively to negative buzz, according to eMarketer. According to Satmetrix only 53% of B2C companies and 27% of B2B firms are both tracking social media commentary and following up. eMarketer (7/16)  | The State of Customer Data Integration in 2012: Industry Report
This free report from Scribe Software covers the What, Why & How of CRM Integration. In this report learn how customer data integration can play a critical role in addressing operational challenges in sales, marketing and customer service. Download the free report now. |
 | Hot Topics |  |  | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - Iceland Foods warms up to e-commerce once more
U.K. grocer and frozen food specialist Iceland Foods will launch a new e-commerce site in January and try its hand at online shopping after halting the service seven years ago. The company's 1999 venture into e-commerce was "marginally profitable," but was ultimately dropped because too few customers had computers and there was no broadband service, said CEO Malcolm Walker. The Grocer (U.K.) (7/14)  | Get More with The Business Platinum Card from American Express OPEN. EARN 25,000 MEMBERSHIP REWARDS® POINTS by spending $5,000 in the first 3 months of Card membership†.
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  Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers.
| Interactive Advertising | | | | | Legislative & Regulatory | | | | | Shop.org Spotlight | | | | - 8 things you need to know about Merch '12
Online merchandisers from around the country are headed to San Diego for Shop.org's Online Merchandising Workshop for the tactical content, knowledgeable speakers, intimate roundtables and meaningful networking. For the 300 professionals making the trip, there's a few more items to put down on the event checklist. From getting the mobile app to securing a one-on-one website critique, these tips are what each attendee needs to get the most out of this year's show. Read more. Shop.org Blog (7/13) - App or mobile site? A retailer's definitive guide to m-commerce success
A key driver of mobile shopping is convenience and ease of use, and there is no better way to achieve this than a well-executed mobile strategy. In a recent addition to the NRF Retail Reference Center, mobile solutions provider 5th Finger explains the mobile purchase process for consumers and dissects how some of the industry's leading retailers such as Wal-Mart, Home Depot and Gap are leading the pack in this space. Download the white paper.
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Mobile commerce is growing fast in Europe and is on track to grow eleven-fold to €19.2 billion by 2017, according to new data from Forrester Research. Southern Europe is expected to lead the growth, with consumers heading to their mobiles most often to buy DVDs, books, music and event tickets. 
Retailers with apps available on different devices found that 70% of smartphone app downloads are by iPhones. Source: 
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