| News about digital retail commerce |  |
| Top Story |  |  | | - ShopRunner names former Yahoo! chief to CEO post
ShopRunner has hired former Yahoo! CEO Scott Thompson as its new chief executive officer, two months after Thompson left his former post. ShopRunner is a subscription service set up to rival Amazon Prime, offering two-day shipping from participating retailers including Toys R Us, Petsmart, Sports Authority and Lord & Taylor. Boston Herald/The Associated Press (7/23)       | Get More with The Business Platinum Card from American Express OPEN. EARN 25,000 MEMBERSHIP REWARDS® POINTS by spending $5,000 in the first 3 months of Card membership†.
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   | Could you get more ROI from CRM?
It's no secret that closer customer relationships generate more sales. But if you haven't introduced your associates to the power of advanced clienteling, you haven't even begun to realize your full profit potential! Learn how with our in-depth White Paper: Five Steps to a Better Class of Clienteling. Download your copy now! |
 - Blockbuster acquires mobile payments developer Alpha Bay
Blockbuster video rental is getting into mobile payments and the ability to deliver special offers to its customers with the acquisition of mobile software company Alpha Bay. The cloud-based mobile point-of-sale service also allows improved inventory control. "Besides adding more mobility to the checkout experience, AlphaBay gives Blockbuster the opportunity to target relevant messages to customers in real-time, whether on a physical receipt or in e-mail," said Ellen Kramer, vice president of marketing at Blockbuster. MobileCommerceDaily.com (7/23) - Nordstrom uses mobile ads to drive Beauty Bash traffic
Nordstrom ran mobile ads in the Whitepages iPhone application in an effort to drive more customers to its in-store Beauty Bash event on July 20. A tap on the ad led users to an invitation and details about the event, which included product giveaways and expert makeup stylists on site. Luxury Daily (7/23) - Europe's retailers find their way on social sites
 About 64% of U.K. retailers are using social media sites such as Twitter and Facebook to market their brands and interact with customers, but many are still experimenting with the best ways to use social media to boost business. "We have nearly 40,000 'Likes' on Facebook, but it is difficult to quantify what that means for sales," says Joanna Robb, head of multichannel development and strategy at B&Q. Internet Retailer (7/23)  | FREE REPORT: How To Improve Paid Search with Digital Competitive Intelligence.
PPC marketers who use Digital Competitive Intelligence are three times more likely to be seen on search engines than their top 20 competitors. Learn how with this step-by-step guide from AdGooroo. Identify your top competitors' keywords, ad copy, budgets and more. Get the report | |
- Amazon unveils tuition assistance for employees
CEO Jeff Bezos is using Amazon's home page to launch a recruiting drive and spread the word about a program that pays as much as $8,000 in tuition and related costs for employees taking courses in certain high-demand areas. Reuters (7/23)  | Knowing your customer better comes with undeniable benefits. But challenges arise from behaviorally-targeted advertising with critical caveats on the management of personally identifiable information. Learn to balance profitable marketing, regulation and consumer trust in this FREE white papaer. |
 | Interactive Advertising | | | | - 9 out of 10 Web users prefer non-custom ads
Almost 9 out of 10 Web users prefer political campaigns to not tailor online ads to their interests, according to a study by University of Pennsylvania researchers. Campaigns are increasingly using microtargeting techniques to adapt their online ads to specific demographic niches, but voters appear resistant to ads they perceive as intrusive or overly familiar. "The overall sense is that there is a real discontent about this," professor Joseph Turow said. The New York Times (tiered subscription model) (7/23) | Shop.org Spotlight | | | | - 10 ways to improve your company's communication
Streamlining communications is often easier said than done, but it's imperative to retaining both customers and employees. In a new addition to the Shop.org white paper library, Magic Logix provides the ten essentials all retailers need to help improve communication both internally and externally, while also making businesses more accessible and accountable. Download the white paper. - Register by Friday to save $200 on the Shop.org Annual Summit
The advance registration rate for digital retail's most influential event expires July 27. Attracting more than 4,000 omnichannel retail professionals, the Shop.org Annual Summit, Sept. 10-12 in Denver, features the latest trends and tactics in omnichannel retailing presented by retail's brightest leaders. Bring your team and save even more. Learn more or register.
| Editor's Note | | | | - SmartBrief exclusive from Guy Kawasaki
Shop.org SmartBrief is proud to share an exclusive chapter from best-selling author Guy Kawasaki's new book, "What the Plus! Google+ for the Rest of Us." In return for updating your SmartBrief profile, we will give you Chapter 6 of Kawasaki's book on Google+ –- "How To Share Posts" -– absolutely free. Learn more here. | SmartQuote | | | |  | In wisdom gathered over time I have found that every experience is a form of exploration."
--Ansel Adams,
American photographer and environmentalist  |
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- Tuesday, July 17, 2012
| | | Lead Editor: Megan Conniff
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Women make up the majority of the top social networking sites, with 81% using Facebook, compared with 65% of men. Source: 
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