  July 20, 2012 | News for the food, beverage and consumer packaged goods industry |  |  | Company Watch |  |  | | - Nestle buys stake in brain health milkshake maker
Accera, a Colorado company that makes Axona milkshakes, which are prescribed for Alzheimer's patients, has sold a stake to Nestle, which now has a seat on its board. "The significance of this is not the size of the investment, but the fact that it is our first step in developing our brain health portfolio," said Luis Cantarell, president and chief executive of Nestle Health Science, a Nestle subsidiary formed last year. The Wall Street Journal (7/19) - Heinz will plant trees in exchange for green pledge
Heinz is using a QR code on 100%-recyclable ketchup bottles to promote a conservation effort. The code takes users to a site asking them to pledge a more ecologically friendly lifestyle and share the pledge on social media. Heinz says it will plant a tree for each pledge made. Progressive Grocer (7/20) - Bud to offer "tribute" brews in local-beer push
Anheuser-Busch InBev is jumping on the microbrew trend by naming a batch of 12 brews after particular ZIP codes. The brewer will allow beer fans to sample six of the "Project 12" tribute beers to help it narrow the list to three for a fall promotion. The beers will be marketed first through private tastings then at public events such as a Labor Day "Budweiser Made in America" festival in Philadelphia. Advertising Age (tiered subscription model) (7/19)  | Earn 5X Points on Advertising for the first 3 months and 2X thereafter† with The Business Gold Rewards Card from American Express OPEN. Plus: • 3X points on Airfare • 2X points on Gas and Shipping • 1X points on everything else LEARN MORE †Terms and Restrictions Apply. |
 - GMA's Bailey named one of industry's most powerful
Pamela G. Bailey, GMA's president and CEO, is included in this year's Supermarket News list of the 50 most powerful people in the industry. Her accomplishments include a successful push against a plan to restrict food marketing to children, which she says would have limited marketing of healthful foods. Supermarket News (7/19) - Report sees continued rise of prepared, ready-to-eat
A report from Packaged Facts predicts sales of prepared and ready-to-eat-foods will increase 7.5% this year to reach $32.5 billion. "Strong, high-quality store-brand portfolios are a significant advantage for prepared foods retailers in keeping the price points of prepared foods down, and part of the winning formula," the report notes. Drug Store News (7/19) - Report: Almond, coconut milk steal thunder from soy
A report on dairy alternatives from Euromonitor found soy milk sales dropped 5.8% between 2009 and 2010, and 8.5% the following year, as sales of almond milk and coconut milk gained market share. Additional dairy alternatives are being launched, including SoL, made with sunflower kernels, and hemp milk from Pacific Natural Foods. BevIndustry.com (7/18)  | Mintel: Only 2% of New F&B Products "No-HFCS" Mintel's Global New Products Database (GNPD) reveals only 400 of more than 20,000 F&B products launched in the U.S. in 2011 claimed "No-HFCS" on packages—that's only 2%. "No-HFCS" occurred two to four times less often than fat- and calorie-focused health claims. Visit CornNaturally.com/MintelGNPD for details. |
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- Consumers aim for healthy choices, offer fewer excuses
Americans are trying to make healthier food choices in about the same numbers as they were five years ago, but they're offering fewer excuses for not succeeding, according to the Shopping for Health 2012 report from the Food Marketing Institute and Prevention magazine. Economic uncertainty is also reflected in the report, which found that more consumers are choosing store brands and buying fewer prepared foods. SmartBrief/SmartBlog on Food & Beverage (7/20)  | Optimal food texture in less time. Our DIAL-IN® Texture Technology and PRECISA® texture systems help you rapidly target and achieve your texture goals in soups, sauces and dressings. Let our experts help you save money on oils and solids, meet an industry benchmark or enhance pleasing textural attributes. Find out how. |
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