  | July 27, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- Mars seeks online votes for N.J. street name
A section of High Street in Hackettstown, N.J. will get a new name based on the results of an online poll by Mars Chocolate North America, with choices including Mars Chocolate Way and M&M's Chocolate Avenue. "Mars has been a part of Hackettstown for 54 years and while they've always contributed product for a lot of events and monetary donations for a lot of events, there was not a true branding of Mars and town together," said Mayor Maria DiGiovanni. NJ.com (Hackensack, N.J.) (7/24)        - Soda makers seeking the perfect, elusive, sweetener
Beverage makers are searching for the right blend of sweeteners to create a low-calorie drink with great taste. Stevia, a natural sweetener made from a South American shrub, seems to be the most popular, but its aftertaste doesn't always blend well with soda. "Every sweetener has its own notes that need to be mixed with other flavors. It's a bit like an orchestra playing music, as opposed to one instrument," PepsiCo's Mehmood Khan said. San Francisco Chronicle/The Associated Press (7/26)  - Olympic marketers gamble on social media
Olympic marketers are investing heavily in social media, even though "people use social media to connect with each other," not with brands, said Nate Elliott, vice president and principal analyst at Forrester Research. Coca-Cola is launching a system for creating beats on social media and mobile devices; Procter & Gamble is using social media for videos of Olympic athletes and their moms. USA TODAY (7/26) - Coke and Auntie Anne's to target mall moms with mobile offer
Coca-Cola and Auntie Anne's have teamed on a mobile coupon offer for a Coke and a pretzel that is intended to pop up when back-to-school shopping moms are near a participating Atlanta mall store. The location-based pitch, seen by Coke and Auntie Anne's as an experiment in targeted mobile selling, comes via Millennial Media and Sparkfly. Adweek (7/26)  | Scan as fast as you work. Scan as fast as 60 pages per minute with the new Canon DR-M160 and increase your productivity with a bigger daily scan volume of up to 7,000 pages. The document quality is improved with a scan resolution as high as 600 DPI.
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  - Big box gives way to cities for Wal-Mart and Target
Wal-Mart Stores and Target are opening smaller stores in urban parts of Southern California, with Wal-Mart Neighborhood Market opening in Huntington Beach and CityTarget arriving in Los Angeles neighborhood Westwood. Both retailers plan to open more of such stores in the region, with each planning one for the urban core of Los Angeles in coming months. Los Angeles Times (tiered subscription model) (7/27)  | New study: Social data helps CMOs drive key decisions
A new survey of The CMO Club reveals that most CMOs use real-time data from consumer conversations to indicate trends and make decisions - far beyond marketing. CMOs who share this data across their organization have a huge impact on all aspects of product development, sales, service, and more. Read the free report now! |
| Health & Wellness |  |  | | - Pasta is not a carb culprit
Pasta is unfairly maligned as a carbohydrate that leads to weight gain, when in fact it is a healthy carbohydrate made from durum, not wheat, and has a low glycemic index. Long a staple of the healthful Mediterranean diet, pasta is most beneficial when consumed in moderation and without sauce that is heavy with fat and salt. LiveScience.com (7/26) | GMA News | | | | - GMA Supplier Benchmarking Webinar: are you efficiently protecting your brand?
Today, food manufacturers and government regulatory agencies are strategically placing greater emphasis on preventive measures for food safety and food defense. In supplier management, the knowledge, skill and ability to identify a supplying firm's food safety strengths and challenges are critical to protecting your company, your consumers and your brand integrity. During the Supplier Benchmarking Webinar: Does Your Supplier Make the Grade? on Aug. 8, from 2-4 p.m. (EDT), GMA and industry experts will discuss the current FDA regulatory environment as well as a variety of methods for evaluating supplier food safety programs to determine whether they are sufficient to ensure food safety, regulatory compliance and other quality assurance attributes. Also, GMA will release the results of its recent Ingredient Supplier Benchmarking Questionnaire that contains responses from nearly 150 participants, varying in company size, addressing which food safety tools are commonly employed in today's supply chain management arena. Register today.
| Government & Food Safety | | | | - Federal, Maine officials tout food subsidy programs
Kevin Concannon, the Department of Agriculture's under secretary for food, nutrition and consumer services, urged Congress to resist cutting food subsidy programs during a visit to Maine. He was joined by Maine officials including AARP Maine State President Carol Kontos, who said 7% of Maine residents over the age of 50 are "threatened by hunger." Bangor Daily News (Maine) (free registration) (7/25)
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