July 18, 2012 | News for the food, beverage and consumer packaged goods industry |  |  | Company Watch |  |  | | - Dean Foods raises its sustainability bar
Dean Foods set sustainability goals for 2020, saying it will reduce greenhouses gases by 25%, solid waste by 50% and water use by 35% and energy use by 20%, as well as increase recycling by 80%. Goals set in 2007 for 2013 included a 20% cut in greenhouse-gas emissions and a 30% reduction in solid waste and water use. FoodBusinessNews.net (free registration) (7/17)  | Earn 5X Points on select Business Expenses for the first 3 months† with The Business Gold Rewards Card from American Express OPEN. Then Earn: • 3X points on Airfare • 2X points on Advertising, Gas, and Shipping • 1X points on everything else LEARN MORE †Terms and Restrictions Apply. |
 - Beverage companies join forces to fight NYC soft drink plan
Coca-Cola, PepsiCo and other makers and sellers of soft drinks have formed New Yorkers for Beverage Choice, a group fighting a plan to restrict the size of sweetened drinks sold in New York City restaurants, theaters and other venues. The American Beverage Association is funding and leading the effort, which includes petitions, airplane banners, ads on movie marquees, and radio spots that ask, "Are we going to let our mayor tell us what size beverage to buy?" USA TODAY (7/18) - L'Oreal honors female technology leaders
L'Oreal on July 17 announced the first winners of its NEXT Generation Awards, recognizing women who are leaders of digital startups. The winners, Doreen Bloch, Bettina Hein, Sarah McIlory, Kathryn Minshew and Vivian Rosenthal, are "very very likely" to collaborate with L'Oreal on marketing projects, said Marc Speichert, chief marketing officer for L'Oreal USA. Advertising Age (tiered subscription model) (7/17) - Coke adds Hispanic element to Olympic campaign
Coca-Cola is launching an Olympic-themed campaign targeting Hispanics, starring boxer Marlen Esparaza and wrestler Henry Cejudo, and carrying the tagline, "Luchando Juntos," which means, "Fighting the Good Fight." The campaign, which will appear on Telemundo programming highlights the "unique American experience of Latinos in this country and the quest to turning dreams into reality through hard work, passion and perseverance," said Jacqueline Hernández, chief operating officer at Telemundo Media. MediaPost Communications/MediaDailyNews (7/12)  | Scan as fast as you work. Scan as fast as 60 pages per minute with the new Canon DR-M160 and increase your productivity with a bigger daily scan volume of up to 7,000 pages. The document quality is improved with a scan resolution as high as 600 DPI. Scan more for less. |
 - Third phase of rebranding begins at Food Lion
Food Lion is bringing lower prices on everyday items and store improvement to 269 stores in North and South Carolina, for the third phase of a rebranding effort. The project was launched this year. After this phase, more than 700 stores will have changed. Supermarket News (7/17)  | Where Government Actions Meet Business Decisions. Understand the impact of legislative, regulatory and spending actions on your business with an online tool featuring customized government-related data, news and analysis. Visit bgov.com/SeeTheImpact for more information. |
Health & Wellness |  |  | | - N.M. programs help children build connections with food
New Mexico programs such as Cooking with Kids, Earth Care and Farm to School teach children about growing fruits and vegetables and how to prepare them as a way to develop healthy eating habits and connections with food, officials say. Santa Fe Public Schools registered dietitian Judi Jacquez said she tries to provide students with as many different types of fruits and vegetables as possible so they learn to include them in their diet. The Santa Fe New Mexican (7/15) GMA News |  |  | | SmartQuote |  |  | |  | If your contribution has been vital there will always be somebody to pick up where you left off, and that will be your claim to immortality." --Walter Gropius, German architect  | | | This SmartBrief was created for cpgbrokers@gmail.com | | Read more at SmartBrief.com | A powerful website for SmartBrief readers including: | | | | | | Recent GMA SmartBrief Issues: - Tuesday, July 17, 2012
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