| News about digital retail commerce |  |
 | A Formula for Jumpstarting Ecommerce Sales Through Facebook: The Pictureline Case Study
In this brand new case study from Offerpop, discover how, in just four months, a company built a fan base with an activity level rivaling those of the top 100 brands on Facebook, and ignited ecommerce sales in the process. Download it for free! | |
- Report: Online shoppers spend more time with pricey products
Consumers in the U.S. and Europe dwell longer on product pages when they're shopping for computers, mobile devices and other pricier items, according to Rakuten. Additionally, peak online shopping times vary widely by country, the report says. "These findings demonstrate how e-commerce has become a part of our everyday lives, making retail more pervasive than it has ever been," says Rakuten's Play.com marketing director Adam Stewart. M&M Global (7/26)      - Can merchants make it easier for teens to shop online?
Consumers under 18 are the most digitally connected generation in history, but their lack of access to credit and debit cards leaves them largely unable to shop online. While some companies including eBay are exploring ways to make it easier for teens to shop online, most still prefer to use cash at brick-and-mortar stores, says Dan Coates, president of New York-based YPulse.com marketing. The Wall Street Journal (7/26)  | Could you get more ROI from CRM?
It's no secret that closer customer relationships generate more sales. But if you haven't introduced your associates to the power of advanced clienteling, you haven't even begun to realize your full profit potential! Learn how with our in-depth White Paper: Five Steps to a Better Class of Clienteling. Download your copy now! |
 | New Media & Technology |  |  | | - Twitter outage shakes marketers' confidence
Twitter went dark for more than an hour Thursday afternoon, barely a month after the site's last major outage. The downtime disrupted some marketing campaigns and could make it harder for Twitter to win over marketers and advertisers. "What this probably reinforces is the importance of having a multiplatform approach so that we don't put all of our eggs in one basket, so to speak," said Ford social media chief Scott Monty. Advertising Age (tiered subscription model) (7/26), CNET (7/26)  | Earn 2X rewards points on shipping costs with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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   | The recruiting ecosystem is changing, led by professional social networks like LinkedIn and social media apps like Jobvite. Examine how the new ecosystem creates a streamlined, scientific and democratic approach to the recruiting process in this free white paper. |
- How to use e-mail marketing on a performance basis
Marketers can now buy e-mail advertising on a performance basis, in much the same way that they buy display and search ads, writes Eric Didier. E-mail is inherently granular, allowing marketers to target extremely specific demographics by using e-mail addresses as unique identifiers, and offers clear, accurate performance data. "Because the buy is based on performance, it's easy to compare to other channels and decide where to allocate dollars," Didier adds. MediaPost Communications/Performance Insider blog (7/26)  | The Essentials of IT Management Kit - 2012 Edition
Download this kit to learn everything you need to know about IT Management. The Essentials of IT Management Kit - 2012 Edition, brings together the latest in information, coverage of important developments, and expert commentary to help with your IT Management related decisions. |
 | Shop.org Spotlight | | | | - How Kate Spade New York merges content and commerce
The digital space provides retailers an avenue for not only more sales, but to tell a company's brand story across multiple channels. At Shop.org's Online Merchandising Workshop last week, two of Kate Spade New York's leading e-commerce executives described how they utilized an integrated campaign to appeal to a younger demographic to boost engagement and revenue, and how the internal success of their marketing and e-commerce teams united for this common goal. Read more. Shop.org Blog (7/27) - How Build-A-Bear Workshop engages the digitally connected consumer
In today's integrated retail environment, IT, e-commerce and marketing departments must work together to create a memorable shopping experience with today's savvy shoppers. At the NRFtech IT Leadership Summit, Build-A-Bear Workshop CEO Maxine Clark and CIO Dave Finnegan will share how their teams collaborate to successfully merge its stores, Web, mobile and social elements. Learn more.
| Editor's Note | | | | - SmartBrief exclusive from Guy Kawasaki
Shop.org SmartBrief is proud to share an exclusive chapter from best-selling author Guy Kawasaki's new book, "What the Plus! Google+ for the Rest of Us." In return for updating your SmartBrief profile, we will give you Chapter 6 of Kawasaki's book on Google+ –- "How To Share Posts" -– absolutely free. Learn more here. | SmartQuote | | | |  | We are born charming, fresh, and spontaneous and must be civilized before we are fit to participate in society."
--Judith "Miss Manners" Martin,
American journalist and author  |
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| | | Lead Editor: Megan Conniff
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More than eight in 10 retailers are leveraging software to pre-enter customer billing and shipping information to cut transaction times. Source: 
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