| News about digital retail commerce |  |
- DirectMale expands with national deal site for gay men
DirectMale, which began a decade ago as a direct mail service featuring brands directed at an audience of gay men, has expanded with the national launch of a deal site aimed at the same group. "Last summer, when we began to put everything together, we thought we would do it local but the gay male market is so strong that we opted to go nationally out of the bag," said founder and CEO Andrew Isen. MediaPost Communications/Marketing Daily (7/20)       | Could you get more ROI from CRM?
It's no secret that closer customer relationships generate more sales. But if you haven't introduced your associates to the power of advanced clienteling, you haven't even begun to realize your full profit potential! Learn how with our in-depth White Paper: Five Steps to a Better Class of Clienteling. Download your copy now! |
 | Online Retail Trends |  |  | | - Study: Pinterest pictures spur purchases at Etsy, other sites
One quarter of consumers who were aware of image-driven sharing sites such as Pinterest had used the sites to link to others where they made a purchase, with 19% saying they had bought from Etsy, 13% from branded stores and 12% from small boutiques, according to a Bizrate study. Clothing and apparel were the items purchased most often, the survey found. EcommerceBytes (7/20) - Consumers say they trust Amazon twice as much as Facebook
 Consumers are much more willing to let Amazon use their purchase history to recommend products than they are to entrust the same data to Google or Facebook, according to a Harris Interactive study. About two-thirds of consumers said they were happy to have their Amazon history used for targeting purposes, while 41% were happy for Google to use the same data, and 33% were willing to trust Facebook with their data. Consumers said they were most accepting of coupon marketers using their personal data to offer personalized deals, with 81% saying they approved of such a use of their data. Adweek (7/20)  | Earn 5X Points on select Business Expenses for the first 3 months†
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  | New Media & Technology | | | | - RetailMeNot charges ahead with new coupon site features
Coupon site RetailMeNot will launch its Android mobile application later this year and is testing a new feature on its mobile site that connects coupons to shoppers' credit cards so that discounts automatically show up on users' receipts. The company won $150 million in venture capital investment last year and is already looking ahead to a possible IPO, said Cotter Cunningham, founder and CEO of parent whalesharkmedia.com. Women's Wear Daily (subscription required) (7/22) | Hot Topics | | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - EBay alters Best Match search algorithm
Changes to eBay's Best Match search algorithm might move some items lower in a ranking. "Best Match will be using relevance and popularity factors and reducing the importance of end time in sorting auctions," spokeswoman Johnna Hoff said. EcommerceBytes (7/20) Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers.
| Interactive Advertising | | | | - Catalina: Brands must micro-target buyers, not demos
Demographic targeting is an "incredibly wasteful and inefficient way to do business," says Todd Morris, executive vice president of brand development and marketing innovation at Catalina Marketing, which has released a study on the subject. Catalina says that treating of all people within a demographic alike, rather than targeting the most active purchasers within the demo, wastes ad dollars. Their report shows that only 36% of TV ads reach the 98% of active consumer packaged goods purchasers. Adweek (7/17), MediaPost Communications/Marketing Daily (7/17)  | Be a digital retail trend-setter
The perpetually changing retail industry requires seriously innovative thinking. Surround yourself with the brightest minds in omnichannel and digital retailing and learn the latest trends and tactics to put great ideas into action at Shop.org's Annual Summit, Sept. 10-12 in Denver. Learn more. | | Legislative & Regulatory | | | | | Shop.org Spotlight | | | | - Sephora's digital makeover: 3 tips for finding similar success
Sephora is well known for its visionary beauty-retail concepts, but it's the company's recent digital makeover that's starting to turn heads. Shop.org's Artemis Berry explains how one of the world's most recognizable beauty retailers incorporated SoLoMo into their entire marketing strategy to revamp Sephora.com and deliver a personalized, social shopping experience. Read more. Shop.org Blog (6/28) - Shop.org now accepting white paper submissions
Has your company recently published a white paper, case study, benchmarking report, or other original document that serves to educate or support aspects of the e-commerce industry? Shop.org members are encouraged to submit original materials for others in the industry to benefit from. Approved research will be featured on the Shop.org site as well as Shop.org SmartBrief. Learn more.
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Almost six in 10 back-to-college shoppers with a tablet will use their device to research products or compare prices. Source: 
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