| July 18, 2012 | News for the retail industry |  |  | |
- How one designer became an HSN success story
Designer Diane Gilman began to make a name for herself in the '70s with a New York-based line of washable silks called Cabal by Diane Gilman, but a bad business deal a decade later sent her back to the drawing board. At 66, Gilman is a household name to baby boomer HSN fans, who snap up her jeans designed for older, rounder bodies. "From a creative point of view, this is a very luxurious place to sit." The New York Times (tiered subscription model) (7/17)       | Know Which Customers Are Persuadable Before You Market - The power of predicting the true impact your marketing offer will have on customer can be found in uplift modeling, a sophisticated approach that identifies where your marketing efforts can make a real difference. Download the white paper – The Uplift Advantage – and learn how retailers have become smarter about contacting customers – and are driving results. | - Gap-owned Athleta opens shop in Lululemon's shadow
Gap's Athleta brand of workout wear for women has been opening brick-and-mortar stores in close proximity to Lululemon stores across the country, undercutting the Canadian chain on price and copying some of its rivals signature moves such as teaming with local yoga teachers, analysts say. Gap paid $150 million to acquire the online brand in 2008; 13 of the 22 stores that have opened since are within a mile of a Lululemon location. Bloomberg (7/17)  | Scan as fast as you work. Scan as fast as 60 pages per minute with the new Canon DR-M160 and increase your productivity with a bigger daily scan volume of up to 7,000 pages. The document quality is improved with a scan resolution as high as 600 DPI.
Scan more for less. |
  - Forecast: Women to boost apparel spending
U.S. women are poised to spend 9.2% more on their wardrobes in the third quarter of 2012, according to a new forecast from IBM. "As the economy starts to come back, there is some pent-up demand for women in the clothing area because they haven't been spending on themselves as they have others," said NRF senior vice president Ellen Davis. Chicago Tribune (free registration) (7/17) - Mall owners highlight experiences to bring shoppers back
Mall owners are realizing that brick-and-mortar retailers increasingly are losing more sales to lower-priced online stores, which means mall owners need to offer more one-of-a-kind experiences consumers can't find online. At Glimcher Realty Trust's Scottsdale Quarter in Arizona, more than half the tenants offer dining or other experiences, and executives are testing out new possibilities from hair styling lessons to candle making to fill their U.S. malls. The New York Times (tiered subscription model) (7/17)  | Could you get more ROI from CRM?
It's no secret that closer customer relationships generate more sales. But if you haven't introduced your associates to the power of advanced clienteling, you haven't even begun to realize your full profit potential! Learn how with our in-depth White Paper: Five Steps to a Better Class of Clienteling. Download your copy now! |
 | Retail Technology |  |  | | - How to avoid the design flaws that equal lost sales
The first few feet inside a store act as a "decompression zone" for shoppers to adjust to the new space, which makes it a critical space for merchants to make a good first impression, say Paco Underhill and other retail design experts. Other tips for not turning off shoppers: avoid cluttered checkout areas, poor lighting and signage that doesn't effectively get your message across. CNBC/Entrepreneur (7/17)  | The State of Customer Data Integration in 2012: Industry Report
This free report from Scribe Software covers the What, Why & How of CRM Integration. In this report learn how customer data integration can play a critical role in addressing operational challenges in sales, marketing and customer service. Download the free report now. |
| NRF News | | | | - Retailers and cross-channel consistency: A global report
Retailers meeting today's cross-channel demands for seamless functionality is no small task -- especially when magnified to markets across the world. In a new post on the Shop.org blog, Okamura Consulting's Jim Okamura shares the background of their recently released report, which tallied how 144 multichannel retailers were delivering in 17 markets across the world, and puts in perspective the tactics that are positioning retailers as cross-channel champions. Read more. Shop.org Blog (7/16) - Boosters to fences and beyond: How to build a solid ORC case
Before an ORC ring can be brought to justice, it's critical for retailers to understand all the links in the ORC chain to build a sound prosecution strategy. At NRF's Loss Prevention Conference, CVS/Caremark's nationwide manager for organized retail crime was joined by two tenured prosecutors to explain how to lay the groundwork for these complicated cases, and why patience is one of the biggest components of all. Read more. Retail's BIG Blog (6/22)
| Chain Restaurant News | | | | - The Melting Pot aims to live up to its name with franchisee diversity
Tampa-based fondue concept The Melting Pot has made a concerted effort in recent years to reach out to a diverse group of prospective franchisees to expand the 140-restaurant chain, says VP Dan Stone. "One of the problems with franchise marketing is that lots of brands advertise in the same publications. It can get cluttered. But by focusing on something like GayFranchise.com, there are fewer competitors, and we have a more targeted audience." Entrepreneur online (7/17) | |  | | Position Title | Company Name | Location | | Merchandise Planner | Stein Mart | Jacksonville, FL | | Brand Manager | Total Wine & More | Potomac, MD | | Divisional Merchandising Manager, Men's | Stein Mart | Jacksonville, FL | | Director of Planning | Hot Topic, Inc | City of Industry, CA | | Assistant Manager | Armstrong Garden Centers | Los Angeles, Orange County, San Diego, CA | | Vice President and GM of Retail | Rockler Companies, Inc. | Medina, MN | | Operations Manager - Distribution Center - Weekend Shift | Saks Fifth Avenue | La Vergne, TN | | Cosmetics Selling Manager | Saks Fifth Avenue | Short Hills, NJ | | Buyer | Payless ShoeSource | Topeka, KS | | Planner – Merchandise Distribution | Payless ShoeSource | Topeka, KS | | Specialty Shop Planner - Action Sports | REI | Kent, WA | | Merchandise Planner (various categories) | Kohl's Department Stores | Menomonee Falls, WI | | Target.com Merchandising Buyer | Target | Minneapolis, MN | | Retail Buyer - Home | Target | Minneapolis , MN | | eCommerce Site Merchant | REI | Kent, WA | | Systems Analyst-SaS Application/Interface Support | PetSmart | Phoenix, AZ | | Director Stores - Mid-Atlantic Division | Pier 1 Imports | Columbia, MD | | Lingerie Apparel Buyer | Castle Megastore Group, Inc. | Tempe, AZ | | IT Support | True Religion Brand Jeans | Vernon, CA | | Merchandise Buyer - Multiple Categories | Kohl's Department Stores | Milwaukee/Menomonee Falls, WI | | Cosmetics Buyer (Experience Required) | Kohl's Department Stores | Milwaukee, WI | | Director of Marketing - Palm Beach Gardens, FL Store | Saks Fifth Avenue | Palm Beach Gardens, FL | | Associate Buyer - Toys | Shopko | Green Bay, WI | | Divisional Private Brand Manager - Ladies | Shopko | Green Bay, WI | | Mobile Retail and Special Projects Manager | LEGO Systems, Inc. | Enfield, CT | | | Click here to view more job listings. | | |
 | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
 | | | Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  | | |  | |  |
| SmartQuote | | | |  | If your contribution has been vital there will always be somebody to pick up where you left off, and that will be your claim to immortality."
--Walter Gropius,
German architect  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | | | | | | | Recent NRF SmartBrief Issues: - Tuesday, July 17, 2012
- Monday, July 16, 2012
- Friday, July 13, 2012
- Thursday, July 12, 2012
- Wednesday, July 11, 2012
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2012 SmartBrief, Inc.® Legal Information |
|
Consumers prefer bonus products and buy-one-get-one-free promotions to discounts and sales, even when the additional product on offer is something they don't need, according to new research in The Journal of Marketing. 
Three-quarters of retail executives said they have identified stolen items for sale online on e-fencing sites. Source: 
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.