| July 30, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- Sprite markets to teens with "intense" taste enticement
The first Sprite work from new agency Leo Burnett emphasized the intensity of the experience in pitching the teen audience with the tagline "There's nothing soft about it." "Most brands go to a lifestyle brand without connection to the product experience. We're trying to link to the product experience more sharply," said Coca-Cola's group director of integrated marketing, Kevin Keith. Advertising Age (tiered subscription model) (7/27)       - Pilgrim's Pride turns to Brazil for chicken feed
Pilgrim's Pride said it will import corn from Brazil to feed its chickens, as U.S. corn costs rise because of a crop-damaging drought in the Midwest. "We are working on importing Brazilian corn...as soon as next month," said Fabio Sandri, chief financial officer of the world's second-largest chicken producer. The Wall Street Journal (7/27)  | Eating Patterns in America
Rising food prices, stagnant incomes, health concerns, new products and restaurants. See how these trends affect how Americans eat and drink. With The NPD Group's 27th Annual Report on Eating Patterns in America, you can get your facts and insights from the same place the nation's leading food marketers get their information.
Eating Patterns in America | |
- Food Waste Coalition moves forward
FMI, GMA and the National Restaurant Association are leading the Food Waste Coalition, which is moving forward on a three-year plan to assess challenges and current practices, and propose solutions and policy changes. As food and packaged goods makers embrace waste reduction, benefits include reduced cost, the creation of energy or compost, and increased ability to feed the hungry. GreenRetailDecisions.com (7/26)  - Olympic sponsor Chobani touts teamwork
An integrated campaign by Leo Burnett for first-time Olympic sponsor Chobani ties the story of the Greek yogurt maker with that of athletes on Team USA. "Like our Olympians, all worked hard to fulfill a dream," says the ad, which shows members of the Chobani community building an outdoor television to watch the Olympics. "Now our yogurt is powering our U.S. Olympic athletes, and we can't help but feel a little proud." MediaPost Communications/Marketing Daily (7/27)  |  |  | | Learn how to benefit from an Enterprise Data Management Platform
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 | Retail Spotlight |  |  | | - Sprouts Farmers Market looks toward Bay Area for expansion
Sprouts Farmers Market CEO Shon Boney said a Bay Area expansion is his latest strategy. "We looked at the entire Northern California market," Boney said. "The Bay Area and the rest of Northern California are very key for us. We always wanted to be there. We thought the concept would work well." During the economic slowdown, Sprouts sought out real estate in key locations, allowing it to enter the competitive market. The Oakland Tribune (Calif.) (7/27) | Hot Topics | | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Health & Wellness | | | | - Foods with added fiber don't increase satiety, study shows
Healthy women who ate breakfast foods with added functional fiber were just as hungry at lunch as when they had a low-fiber bar, according to a small study in the Journal of the Academy of Nutrition and Dietetics. Senior researcher Joanne Slavin, a registered dietitian at the University of Minnesota at St. Paul, said added fibers don't help people feel full, but fiber-enriched foods can still aid in getting enough of the nutrient. Chicago Tribune/Reuters (free registration) (7/27) - Sesame seed allergies are becoming more prevalent
Sesame seeds are the No. 3 allergen in Israel and No. 4 in Australia, said food industry analyst Phil Lempert. While sesame seeds must be listed as potential allergens on food labels in Canada and the European Commission, there is no such requirement in the U.S., where sesame products are becoming more common and sesame seed allergies are becoming more prevalent. United Press International (7/29) | GMA News | | | | - What's new with "natural" consumer fraud litigation?
The wave of consumer fraud class actions challenging foods and beverages labeled as "natural" shows no signs of stopping. Within the past few months, plaintiffs' lawyers have come up with new ways to attack a ''natural" claim, new allegations of harm, and new requested remedies.
On August 22, from 1-4 p.m. (EDT), during the GMA Litigation Webinar: Current Issues in the Food, Beverage and Consumer Packaged Goods (CPG) Industry, join Sarah Brew of Faegre Baker Daniels in a session that will discuss the latest developments in consumer fraud litigation, including: - The next generation of claims: processing, vitamins and genetic engineering
- Beyond economic loss: allegations of harm to health and the environment
- The latest filings: new pleadings strategy and requests for relief
- What works: defense strategies and considerations
- What’s next: pure, sustainable and clean label
Get more information or register today.
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