  | July 23, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- Ahead of spinoff, Kraft highlights cheese
Kraft Foods is working with retailers to reorganize and in some cases expand displays of cheese and dairy products, as the company prepares to split into a North American grocery business and an international snack company. "For us, it's a couple of things: Simplify the shopping experience for customers so they can find what they're looking for in the departments, and drive store efficiency" for retailers, said Ken Gipple, customer vice president of cheese and dairy. Chicago Tribune (free registration) (7/21)       - Frito-Lay CMO: People want "brand experiences"
Ann Muhkerjee, senior vice president and chief marketing officer of Frito-Lay North America, said "the days of traditional mass marketing are kind of over," and brands today "have to hit many platforms, and they have to connect them." She said people are seeking "brand experiences" that they can connect with through social networks, mobile applications and experiences such as pop-up stores. Business Insider (7/20), MarketWatch/The Tell blog (7/20) - Former 3M chief Buckley joins PepsiCo board
George Buckley, formerly president, chairman and chief executive officer of 3M, has joined the PepsiCo board of directors. "George has years of proven results in business and financial leadership, innovation, and management," said PepsiCo chairman and CEO Indra Nooyi of Buckley, who is currently chairman of private equity firm Arle Capital. Drug Store News (7/20), Just-Drinks.com (7/20)  | To Sell in Social, Forget "Likes" and Think Advocacy
Facebook can do a lot more than attract "Likes" (and your parents) — it can engage your best customers, encouraging them to share personal recommendations for your brand. Download this free e-book to move beyond "likes" and build the influential advocacy that drives sales. | |
- Smithfield, Dannon, open quickservice restaurants
Pork company Smithfield and yogurt-maker Dannon have both opened cafes to boost their brands and sell their products directly to consumers. Both Taste of Smithfield, in Smithfield, Va., and The Yogurt Culture Company in New York City are expected to become testing grounds for new menu ideas and provide opportunities to engage consumers. QSR Magazine (7/2012) - Brand-name beer execs brew a marketing plan
Executives from major beer brands, gathering in New York for the annual Beer Institute trade group meeting, are planning to work together to promote beer, though details of a potential campaign have yet to emerge. "The days of beer guys knocking each other around and not worrying too much about spirits and wine is over," said MillerCoors CEO and incoming Beer Institute Chairman Tom Long. He said his goal as chairman is "to bring energy and ideas to the many programs and plans that tell the story about beer being the right choice for consumers and retailers alike." Advertising Age (tiered subscription model) (7/23)  | Scan as fast as you work. Scan as fast as 60 pages per minute with the new Canon DR-M160 and increase your productivity with a bigger daily scan volume of up to 7,000 pages. The document quality is improved with a scan resolution as high as 600 DPI.
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  - P&G vaults to the top of Olympic marketing
A Procter & Gamble ad campaign called "Hardest Job in the World," showing mothers supporting young athletes, was deemed most effective in an Ace Metrix ranking of 57 Olympics-themed ads. Ads from Coca-Cola and Visa also took top scores in the ranking, which was based on eight criteria, including watchability, likeability, persuasion and relevance. Adweek (7/20)   | Discover Orlando's Dining & Entertainment Districts
From culinary hotspots to energetic nightlife, Orlando makes business trips more rewarding. Boasting six diverse dining and entertainment districts, Orlando offers an atmosphere that's unique and sophisticated. Find out how business events are just the beginning at OrlandoDistricts.com. |
 | Hot Topics |  |  | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Health & Wellness | | | | - Cancer research group links salty food, stomach cancer
The World Cancer Research Fund said at least one out of seven cases of stomach cancer in the U.K. could be prevented if people cut their consumption of salty food, including bacon and breakfast cereals. The group is advocating a label system with red, amber and green to indicate food nutrition and safety. BBC (7/22) - Apples and oranges could form basis of gluten-free flour
Amid concern that gluten-free products lack nutrition, food-makers could look to flour made from byproducts of apples and oranges, according to a study funded by the Irish Department of Agriculture, Food and the Marine. "Food scientists have shown dietary and vegetable byproducts to be untapped sources of nutrients such as dietary fiber and phytochemicals," researchers said. BakeryAndSnacks.com (France) (7/19) | GMA News | | | | - Only 1 week left -- register for FDA's changing culture webinar today
FDA's culture is rapidly changing in important ways that will affect every packaged food company, which means that strategies that worked well in the past may now be obsolete. During the FDA's Changing Culture: What It Means for Your Next FDA Inspection webinar, Joe Levitt, a 25-year FDA veteran and now a partner at Hogan Lovells, will tell you what you need to know regarding these historic culture changes as you prepare for your next FDA inspection. Hear from Levitt and other experienced industry veterans on the following topics: - FDA Culture is Changing -- Joe Levitt, Partner, Hogan Lovells US
- Introduction to Planning for a Regulatory Inspection -- Shannon Cole, Senior Director, Science Program Management and Glenn Black, Director of Science Operations, Food Protection, GMA
- Q & A session moderated by Shannon Cole, Senior Director, Science Program Management, GMA
Register today before time runs out.
| Government & Food Safety | | | | - Calif. voters will decide on genetic-modification labeling
California voters will decide in November whether food labels must indicate the presence of genetically modified organisms. "This is a popular issue because people are very afraid of the words 'genetically engineered.' And the people who sell this stuff are worried about losing sales," said Shaun Bowler, a political scientist at the University of California, Riverside. United Press International (7/20)
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