| News about digital retail commerce |  |
- Budgets, brand consistency drive online back-to-school sales
 Two in five consumers will do at least some of their back-to-school shopping online this year, nearly a third of them have started already, and as a group they'll spend 27% more than all back-to-school shoppers combined, according to a new survey from BIGinsight and NRF. Most are shopping multiple channels as a way to stretch their budgets, and they're looking for a consistent shopping experience across all channels, writes Shop.org's Fiona Swerdlow. Shop.org Blog (7/19)      | Online Retail Trends |  |  | |  | Earn 5X Points on Advertising for the first 3 months and 2X thereafter† with The Business Gold Rewards Card from American Express OPEN.
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  | Live from Shop.org's Merchandising Workshop | |  | | |  | - Retail executives share m-commerce wisdom
 Three times as many Americans got smartphones than gave birth last year and mobile is on track to outpace desktops as the main way consumers access the Web by 2014, according to retail executives from Saks and Bare Escentuals on a panel at Shop.org's Online Merchandising Workshop. Their tips for those just getting started include: start with a mobile optimized site rather than an application, focus efforts on achieving a few key goals and leverage existing resources when possible. Shop.org Blog (7/17) - HSN plays to win with online games
Multichannel retailer HSN incorporated online games into its website after determining that 58% of casual online gamers are women with an average age of 43 -- the retailer's core demographic, said digital merchandising director Elizabeth Ragone. Shop.org Blog (7/18)  | Could you get more ROI from CRM?
It's no secret that closer customer relationships generate more sales. But if you haven't introduced your associates to the power of advanced clienteling, you haven't even begun to realize your full profit potential! Learn how with our in-depth White Paper: Five Steps to a Better Class of Clienteling. Download your copy now! |
 - Survey: Mobile price checks are on the rise
More than half of smartphone owners now use their gadgets to compare prices while shopping in a brick-and-mortar store, according to a survey from Empathica. "This is a highly value-conscious consumer, who wants to brag about how little they had to spend to get that brand name," said Gary Edwards, Empathica's chief customer officer. MediaPost Communications/Marketing Daily (7/18)  | Interactive marketers are feeling the pressure from government to offer clear, transparent privacy regulations for consumers. This free whitepaper, discusses various legislation, such as the EU Cookie Directive, and outlines how marketers must comply while offering a positive and enriching consumer interaction via the new paradigms of consensual targeting. Get the free whitepaper here. |
 - Wal-Mart lets teachers post school-supply lists
Wal-Mart has begun allowing teachers to post their class supply lists on the retailer's site, to give parents an easy way to access the list for back-to-school shopping. The site also provides an estimated basket price to let parents know what they should expect to pay. Internet Retailer (7/18) - Shoebuy.com founder turns venture capitalist
Shoebuy.com founder Scott Savitz has launched a venture capital firm called Data Point Capital, with an initial investment of $50 million. The Boston-based firm plans to invest in startups in several e-commerce niches including mobile commerce and social networking. Internet Retailer (7/18)  | Free Ebook: 30 Ideas for your Social Media Plan
This ebook discusses 30 ideas that will help your company gain valuable business intelligence by listening intelligently to your community, industry and competitors while using smart analytics to identify which tactics are working. You will also be able to use a social media crisis to turn frustrated clients into lifelong brand advocates and become a truly social business. Download now. |
| Interactive Advertising | | | | - Facebook's mobile ads shine in click-thru study
Facebook's mobile ads enjoy a higher click-thru rate than Twitter, and the wireless platform outperformed desktops, according to a study from TBG Digital, a social-advertising firm. The firm, which looked at results from Facebook's sponsored story ads in news feeds, found the mobile ads had a 1.14% click-thru rate -- nearly twice as high as those from the desktop feed and more than four times greater than 24 million Twitter ad impressions TBG reviewed. Adweek (7/18) | Legislative & Regulatory | | | | - House committee sets hearing for online sales tax bill
The House Judiciary Committee will hold a hearing Tuesday on a bill to allow states to require online retailers to collect sales tax. Brick-and-mortar retailers and NRF have been pushing for the measure, which would make online merchants responsible for collecting the taxes residents are already required to pay. The Wall Street Journal (7/18) | Shop.org Spotlight | | | | - Shoppers head online for back-to-school deals, comparison shopping
The economy will remain top of mind this year for consumers shopping for back-to-school -- and no matter what grade level, the Internet will be a heavily leveraged resource. According to NRF's 2012 Back-to-School survey conducted by BIGinsight, more parents with school-age children will look online for deals and to comparison shop, meaning retailers with well-oiled cross-channel properties will attract these sensible shoppers. Read more. - How to gain measurable results from A/B testing
"Conversion" is one of the biggest buzzwords in e-commerce today, and executives know that page views don't always equal sales. In a new white paper in the Shop.org library, Steelhouse explains how A/B testing can be an effective tool to successfully convert more visitors, how to deploy successful campaign tests, and insights to help retailers help drive conversion. Download the white paper.
| Editor's Note | | | | - SmartBrief exclusive from Guy Kawasaki
Shop.org SmartBrief is proud to share an exclusive chapter from best-selling author Guy Kawasaki's new book, "What the Plus! Google+ for the Rest of Us." In return for updating your SmartBrief profile, we will give you Chapter 6 of Kawasaki's book on Google+ –- "How To Share Posts" -– absolutely free. Learn more here. | SmartQuote | | | |  | A nail is driven out by another nail. Habit is overcome by habit."
--Desiderius Erasmus,
Dutch priest, critic, teacher and theologian  |
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Four in 10 back-to-college shoppers will purchase items online this year, highest in the survey's history. Source: 
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