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| News about digital retail commerce |  |
- Retailer caters to the man who hates to shop for underwear
Mack Weldon CEO Brian Berger hated shopping for underwear so he developed a product and retail site to ease the process. The real key, according to Berger, was working with former Nike and Adidas executives develop the new products, thinking outside the box for fit, materials, and other innovative features, including "mesh cool zones." The retailer features an auto-replenish feature, as well as bulk discounts. TechCrunch (7/27)       | When is it time to add mobile commerce?
Learn how IR Top 100 company Case-Mate made the decision to implement mobile commerce and the significant conversion increases achieved as a result. Download the case study. | - Consumers tend to see ads on mobile, buy via PC
Mobile ads lead to many more purchases via PCs than through mobile devices, according to Nielsen research. The number of PC purchases is even higher for ads seen on tablets than on smartphones, suggesting that consumers are not yet comfortable m-commerce itself. eMarketer (7/30)  | Could you get more ROI from CRM?
It's no secret that closer customer relationships generate more sales. But if you haven't introduced your associates to the power of advanced clienteling, you haven't even begun to realize your full profit potential! Learn how with our in-depth White Paper: Five Steps to a Better Class of Clienteling. Download your copy now! |
 - KFC cooks up Web series to target young diners
KFC is teaming with Comedy Central for a Web video series featuring a broke college student who keeps his nagging parents at bay with fast food. The campaign is linked to a Web contest that asks participants to share their own living-at-home horror stories in exchange a chance at winning cash or gift certificates, and will be promoted on KFC's and Comedy Central's social media channels. ClickZ (7/27)  | New study: Social data helps CMOs drive key decisions
A new survey of The CMO Club reveals that most CMOs use real-time data from consumer conversations to indicate trends and make decisions - far beyond marketing. CMOs who share this data across their organization have a huge impact on all aspects of product development, sales, service, and more. Read the free report now! |
 | Hot Topics |  |  | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - Secrets of eBay's turnaround
EBay is experiencing a revitalization, thanks partly to an emphasis on mobile shopping and online-payment division PayPal. Many other Internet companies from the same era haven't fared as well. EBay CEO John Donahoe is credited with foresight to envision how mobile would change the shopping experience. The New York Times (tiered subscription model) (7/27) - EBay capitalizes on the Olympics: EBay's updated Apple iPad application lets consumers buy products associated with the Olympic Games. Mobile retail is expected to play a strong role in Olympic e-commerce, with consumers heading online to buy posters of athletes or the same running shoes as their favorite sprinter. Internet Retailer (7/27)
- App with video engages Dick's Sporting Goods customers
Mindful of consumers' rapid adoption of tablet devices, Dick's Sporting Goods is using video throughout its catalog application as a shopping aid for football gear. "Customers are increasingly flocking to the iPad, and we want to be out in front in understanding how this will influence and shape behavior. ... We want to be present in the space where our customers are," said Zack Duncan, marketing category manager for team sports and fitness at Dick's Sporting Goods. MobileCommerceDaily.com (7/30)  | Earn 3X rewards points when you fly with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers.
| Shop.org Spotlight | | | | - Under Armour, Demandware and Claire's are hiring
Shop.org offers a jobs board for people looking for positions in e-commerce. Recent postings include a creative services director at Under Armour, a developer at Demandware, and a director of global digital marketing for Claire's. Shop.org member companies are invited to post jobs for free. Visit the jobs board. - How to use site merchandising to build consumer trust and sales
As online competition grows, so do consumers' expectations that a retailer's website provide everything they need to make an easy and informed shopping decision. In a new addition to the Shop.org white paper library, Ugam Interactive provides six tips for retailers to stay on top of their online merchandising game to build a better relationship with customers while also growing sales. Download the white paper.
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Forrester Research estimates that for every $100 spent on driving traffic to websites, companies spend only $1 converting that traffic into business. Source: 
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