  | July 16, 2012 | | CONNECT WITH SMARTBRIEF |  |  | |  | | | The Leaderboard |  | | |  | - What at-work training can do for your team's morale
An infographic from MindFlash.com explains how on-the-job training can combat low morale and improve employees' performance. The causes of low morale can include boredom, bad communication and ineffective leadership. Providing learning opportunities can turn the tide by giving employees new challenges and skills to succeed. TechRepublic/IT Leadership blog (7/12)        |  | Knowing your customer better comes with undeniable benefits. But challenges arise from behaviorally-targeted advertising with critical caveats on the management of personally identifiable information. Learn to balance profitable marketing, regulation and consumer trust in this FREE white papaer. |
 | | | Sales Strategies | | | |  | - How social tools can help connect sales and marketing
Research suggests that alignment between sales and marketing can lead to revenue growth, but many companies struggle to create a connection between the two departments, writes Egan Cheung. Social tools can help bridge the gap. These tools are "about producing things more effectively with the team that you know, and connecting in unexpected ways with experts that you never knew you needed," Cheung writes. Eloqua (7/15) |  | Scan as fast as you work. Scan as fast as 60 pages per minute with the new Canon DR-M160 and increase your productivity with a bigger daily scan volume of up to 7,000 pages. The document quality is improved with a scan resolution as high as 600 DPI.
Scan more for less. |
  | | - U.S. businesses scale back hiring plans, survey finds
With the European debt crisis hurting sales, U.S. companies are cutting back on hiring, according to a June survey by the National Association for Business Economics. Of responding companies, 23% said they planned to hire in the next six months, compared with 39% in the previous survey, conducted in late March and early April. Reuters (7/16) - Do funny spots really sell well?
Audiences warm to funny commercials such as those by Doritos, Clorox and eBay, but they don't necessarily drive purchase intent, according to a study by Ace Metrix that tied social media accolades to follow-up surveys. But funny ads win the day if they are at least as relevant and informative as unfunny ads, says Ace Metrix CEO Peter Daboll. Advertising Age (tiered subscription model) (7/13) | Strategies from Sales & Marketing Management | | - Authors provide more evidence that "contented cows" wow
Bill Catlette and Richard Hadden emerged on the employee-engagement scene in 1998 as the "cow guys" after the publication of their book "Contented Cows Give Better Milk: The Plain Truth About Employee Relations and Your Bottom Line." Fourteen years later, they're still crusading for building better workplaces. This month, the duo published "Contented Cows STILL Give Better Milk," in which they share new stories, showcase new companies and provide new evidence that creating a focused, engaged and capably led workforce is one of the best things any organization can do for its bottom line. In this Q-and-A, Catlette talks about the findings that led to the new book. Sales & Marketing Management (7/15)
| | | - You got to fight for your right to change flights
Passenger rights for a delayed or canceled flight are detailed in the "contract of carriage." Most of these contracts, however, are "surprisingly vague and imprecise about schedule changes," writes Ed Perkins. While a flight's schedule is not part of most contracts, many airlines promise to make their "best efforts" to help travelers reach their destinations. This promise can entail anything from putting passengers on another flight with the same carrier to moving passengers to flights on other carriers with which they have an agreement. Often, however, such decisions are left to the discretion of the airline. Chicago Tribune (free registration) (7/10) | App Update | | | |  | - What to expect from the rise of desktop app stores
The popularity of the Mac App Store and the impending release of Windows 8 and the Windows Store has developers "enthusiastic about the easy distribution and streamlined billing" that desktop application stores provide, writes Jared Newman. Consumers are willing to spend more -- much more -- on desktop apps than on mobile apps, according to Distimo data, as they seek out utility and productivity software for their computers. Despite the many positives, going from the open Web world to a world of gatekeepers can have its drawbacks, Newman writes. PCWorld (7/11) |  | The State of Customer Data Integration in 2012: Industry Report
This free report from Scribe Software covers the What, Why & How of CRM Integration. In this report learn how customer data integration can play a critical role in addressing operational challenges in sales, marketing and customer service. Download the free report now. |
 | | Top five news stories selected by SmartBrief on Sales readers in the past week. - Results based on number of times each story was clicked by readers.
Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers.
- Grammatically correct? Why it don't matter
We may question the intelligence of anyone who says "It don't matter how much" or "I wish you was here." But those examples were correct English for Charles Dickens and future President John Adams, respectively. "Don't" used in the third-person singular was popular into the 1900s, and it was common to use "you was" in the late 1700s, when Adams wrote to his wife, Abigail. Despite the protests of grammarians, language fads tend to change over the centuries, writes John McWhorter. The New York Times (tiered subscription model)/Opinionator blog (7/9)  | World class sales leadership is all about empowering people to make change so they can maximize their sales compensation and performance objectives."
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