  | September 13, 2010 | News for the retail industry |  |  | | - At Lululemon Athletica, everyday women take center stage
Lululemon Athletica's strategy of eschewing celebrity endorsements in favor of wooing fitness instructors is paying off in higher sales for the upstart athletic wear company. Instead of using celebrity models, the company, which focuses on women's clothes, offers $1,000 in apparel to local fitness instructors willing to act as its models. Lululemon's resulting low ad and marketing budget has helped the company become one of only a few retailers rated a "buy" on Wall Street. The Wall Street Journal (9/13)        | The Merchant Rules Series from the E-tailing Group provides a new perspective on the role of the online merchant and is based on interviews of 25 seasoned merchants. In Part I, The Role of the Online Merchant, you'll learn the merchant's balancing act, the nuances of operating across multiple channels and how merchants are marrying the art and science of selling. Download | - Retailers cash in on Americans' frugality
As Americans scramble to save money amid the struggling economy, retailers are pushing out more gadgets designed to help them preserve their cash. Wal-Mart, The Container Store and other retailers are increasing inventory on items such as caps that keep soda from going flat, soap savers and pants extenders. For Telebrands, the force behind the "As Seen on TV" brand, such items are helping to double its revenue. Green Bay Press-Gazette (Wis.)/The Associated Press (9/12) - Designers use technology to appeal directly to consumers
Designers traditionally show their latest clothes at Fashion Week to woo and wow fashion editors and buyers who determine which styles will be hot sellers the following season. However, Web technology has allowed designers to cut out the middleman. Shoppers now have the ability to order fashions they see on the runways. Gucci, for example, is allowing shoppers to sign up and watch its show via the Internet. The New York Times (free registration) (9/11)  | 2010 has been a transition year for retail. Moving forward, will you survive — or thrive? Right now, your competitors are planning strategies to take full advantage of post-recession trends. Learn what they're doing and how you can get ahead — in service, marketing, POS, mobility and channel integration — with Boston Retail Partner's 11th Annual POS Benchmarking Survey. Get your copy now! |  | For CEOs and their organizations, avoiding the complexity of the new economic environment is not an option—the choice comes in how they respond to it. Learn how CEOs are mastering this complexity by building operating dexterity, reinventing customer relationships, and embodying creative leadership. Download your complimentary executive summary now. |
 | Hot Topics |  | | | Top five news stories selected by NRF SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| NRF News | | | | - Taking POS beyond the store
POS may be the foundation of your in-store system, but its true value can extend far beyond the store by delivering customer specific promotions, improving access to inventory and boosting transaction efficiency. Join a STORES Knowledge Series webinar on Sept. 30 to hear executives from Zumiez, AMR Research and Epicor Software Corp. share tips for fully applying POS capabilities and integrating them across all business channels. Learn more. - NRF SmartStat: Sept. 13, 2010
 80 of the top 100 U.S. retailers attend Retail's BIG Show. Source: NRF - How Southwest Airlines is getting even more social
Southwest Airlines has a sense of humor, a unique corporate culture and intense customer focus. They're also a shining example of a company that has embraced the digital channel to reinforce their customer-centric principles. Southwest President Emeritus Colleen Barrett and Vice President Kevin Krone will take center stage at Shop.org's Annual Summit, Sept. 27 to 29 in Dallas, to share their unusual -- and hugely successful -- philosophies. Learn more.
| Chain Restaurant News | | | | - New drive-through menu at Starbucks does not include small cup sizes
Starbucks' critics are accusing the coffee chain of trying to fool customers into spending more money by leaving its smaller, less expensive cup size off of its new drive-through menus. But a Starbucks spokeswoman says the move was an attempt to simplify the drive-through menu at customers' requests. Small-sized drinks can still be ordered at the drive-through, Starbucks says. USA TODAY (9/12) | Career Track | | | |  | |  | | | | | | |  |  Director of Merchandising | Total Wine & More | Potomac, MD | | VP of Business Systems & Process Implementation / Administration | Dick's Sporting Goods | Pittsburgh, PA | | North America Retail Accounting Manager | Nike, Inc. | Portland, OR | | Buyer - Childrens | The TJX Companies, Inc. | Los Angeles, CA | | Buyer - Big and Tall | The TJX Companies, Inc. | Framingham, MA | | Buyer | The TJX Companies | Framingham, MA | | Online Buyer - Home Electronics | Sears | Hoffman Estates, IL | | Analyst | Oakley, Inc | Foothill Ranch, CA | | Human Resources Director, Merchant Development | Wal-Mart | Bentonville, AR | | Director of Strategic Pricing | Guitar Center | Westlake Village, CA | | CRM Credit Card Marketing Analyst | HSN | St. Petersburg, FL | | Buyer | Headquarters Marine Corps, Marine Corps Community Services (MCCS) | Quantico, VA | | Assistant Buyer | Headquarters Marine Corps/Marine Corps Community Services (MCCS) | Quantico, VA | | Principal Business Consultant | Oracle Corporation | Atlanta, GA | | Director, Public Affairs | PetSmart | Phoenix, AZ | | e-Commerce Retail Manager | AutoZone, Inc. | Memphis, TN | | Manager of Children's (Kids) Product Development | TJX Companies | Boston, MA | | SR. Pet Product Development Design Specialist | TJX Companies | Boston, MA | | Graphic Designer - Apparel | Tween Brands | New Albany, OH | | Business Systems Analyst | Nike | Portland, OR | | Senior Project Manager | Nike | Portland, OR | | | |  | |  | |
| SmartQuote | | | |  | Positive thinking will let you do everything better than negative thinking will."
--Zig Ziglar,
American author, salesman and motivational speaker  |
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